Georgia launches digital platform for tourism exhibitions

Friday, March 15, 2024

The Georgian National Tourism Administration, in collaboration with the private sector, actively engages in international exhibitions annually, a strategy that significantly bolsters the tourism sector’s growth. These exhibitions serve as pivotal venues for Georgian companies to showcase their services and products on a global stage, enhancing their visibility and competitiveness internationally.

In a move to streamline and enhance this process, the Georgian National Tourism Administration has unveiled a novel online platform (exhibitions.gnta.ge), dedicated to the tourism industry. This initiative is a key component of their broader digital transformation project, aiming to simplify the process for private sector entities wishing to participate in global tourism exhibitions.

This cutting-edge online portal employs an algorithm designed to ensure a fair and transparent selection process for participants. By facilitating easier registration and selection, the platform is poised to open up more opportunities for Georgian tourism operators to gain international exposure, network with global partners, and attract a broader clientele.

The introduction of this digital platform marks a significant advancement in how Georgian tourism stakeholders engage with international markets. It reflects a commitment to leveraging technology to foster growth in the tourism sector, making it more accessible for local companies to tap into global audiences.

This digital leap is expected to have a profound impact on the travel and tourism landscape in Georgia, potentially increasing the country’s tourism revenue and international profile. As Georgian tourism operators gain easier access to international platforms, the potential for cross-border collaborations, knowledge exchange, and market expansion grows, promising to enrich Georgia’s tourism offerings and enhance its appeal as a premier travel destination.

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