Georgia Witnesses A Surge In Kuwaiti Visitors With 38% Increase In 2024, Paving The Way For A New Tourism Era

Published on November 24, 2025

Georgia has experienced a significant 38% rise in Kuwaiti visitors, reflecting the growing popularity of the country as a prime travel destination in the Gulf region. This surge in tourism can be attributed to the increased accessibility provided by direct flights from Kuwait to Tbilisi and Batumi, as well as Georgia’s concerted marketing efforts targeting Gulf travelers. The rising numbers were highlighted by Georgian Ambassador to Kuwait, H.E. Noshervan Lomtatidze, during a Georgian Tourism Promotional Forum, underscoring the diverse attractions Georgia offers and the potential for future investments in the tourism sector.

Georgia is currently experiencing a remarkable surge in Kuwaiti visitors, with the number of tourists from Kuwait rising by 38% last year. This notable growth in tourism was highlighted by the Georgian Ambassador to Kuwait, H.E. Noshervan Lomtatidze, during a Georgian Tourism Promotional Forum that took place at the Courtyard Marriott Hotel. The event, which was attended by representatives from both Georgian tourism companies and their Kuwaiti counterparts, served as a platform to showcase the diverse tourism opportunities that Georgia offers and to emphasize the potential for investment in the tourism sector.

A key contributor to this increasing influx of visitors is the availability of direct flights between Kuwait and Georgia. Both Jazeera Airways and Kuwait Airways offer regular flights to the Georgian cities of Tbilisi and Batumi, making travel easier and more convenient for Kuwaiti tourists. The airlines have further increased their services during the summer months to accommodate the growing demand, providing up to two daily flights. With the success of these direct routes, Georgia is looking to further strengthen its partnership with these airlines and expand its flight options. Batumi, in particular, has emerged as a major attraction for Kuwaiti visitors, as the city offers a stunning coastal experience along the Black Sea, making it an ideal destination for those seeking a mix of relaxation and adventure by the sea.

Kuwait has swiftly become Georgia’s second-largest tourism market in the Gulf region, trailing only behind Saudi Arabia. This is evident from the increasing number of Kuwaiti tourists visiting Georgia, with early data from 2025 showing impressive numbers for the first quarter alone. The demand for Georgian tourism is expected to continue growing, especially given the expanding travel connections between the two countries. This growth is aligned with Georgia’s long-term tourism strategy, which aims to attract 11 million visitors by 2026. This ambitious goal, while challenging, is entirely feasible as long as direct flights and airline services remain robust and accessible to travelers from Kuwait and the wider Gulf region.

In the context of tourism growth, Georgia has already achieved significant success. In 2024, the country surpassed post-pandemic levels by welcoming six million international visitors, a strong indication of the increasing appeal of Georgia as a global tourism destination. The country’s well-maintained tourism infrastructure, coupled with its diverse offerings, has allowed it to recover and thrive in the competitive global tourism market. To meet the goal of reaching 11 million visitors by 2026, Georgia will need to continue developing and marketing its tourism potential, with special emphasis on regions popular among Middle Eastern travelers.

Central to Georgia’s efforts to boost tourism is its ongoing marketing campaign across the Middle East, particularly in Kuwait. This campaign includes various initiatives such as outdoor advertising, digital media outreach, exhibitions, forums, and workshops. These strategies are designed to raise awareness of Georgia’s rich tourism assets and to create an image of the country as an attractive and versatile destination. The marketing efforts also aim to create a deeper connection between Georgia and Middle Eastern travelers, particularly those from the Gulf region, which has become increasingly important for Georgia’s tourism industry.

As part of the promotional event, Gogelia, a representative from the Georgian tourism sector, highlighted the broad diversity of Georgia’s offerings, which encompass a wealth of natural beauty, historical significance, and culinary delights. “Georgia offers a unique blend of natural landscapes, ancient traditions, and modern culture, making it a perfect destination for Kuwaiti travelers,” she said. Her words underscored Georgia’s vast appeal to travelers from the Gulf, as the country provides a combination of relaxation, adventure, and cultural immersion.

Tbilisi, Georgia’s capital, is a prime example of the country’s ability to blend old-world charm with modern conveniences. The city offers a wealth of attractions, including historic sites, vibrant markets, and cultural landmarks. The famed sulfur baths in Tbilisi, which have been in use for centuries, remain a popular draw for visitors, offering a unique and therapeutic experience. The city also boasts a growing culinary scene, with Georgian cuisine, known for its rich flavors and hearty dishes, becoming a point of interest for food lovers from around the world.

Batumi, known as the “Pearl of the Black Sea,” has also become a major draw for Kuwaiti tourists. With its combination of beautiful beaches, lush gardens, and a modern skyline, Batumi offers a perfect getaway for those looking to enjoy a seaside holiday. The city is a hub for both relaxation and entertainment, with a variety of attractions, including botanical gardens, beaches, and numerous cultural events held throughout the year. Batumi has also emerged as a popular destination for Gulf visitors seeking a coastal retreat with European flair, thanks to its scenic beauty and contemporary amenities.

In addition to Tbilisi and Batumi, Georgia is home to several other seaside resorts, all offering a range of unique experiences. The country boasts 13 distinct seaside resorts along its Black Sea coast, each providing something different to visitors. Whether it’s the magnetic black sand beaches, the rugged cliffs and rocky coastlines, or the mountainous terrain that frames the beaches, Georgia’s coastal resorts offer a combination of beauty, tranquility, and adventure. These resorts are perfect for those seeking a more laid-back holiday experience or those interested in outdoor activities such as hiking, cycling, and water sports.

Georgia’s tourism appeal is not limited to the summer months, though. The country is known for its seasonal diversity, which makes it a year-round destination. During the summer, visitors can bask in the warmth of the Black Sea beaches, while in the spring, the country is awash with vibrant wildflowers, and waterfalls cascade through the lush countryside. Fall in Georgia is celebrated for its bountiful harvests, particularly the grape harvest, which plays a key role in Georgia’s ancient winemaking tradition. Autumn visitors can explore vineyards and sample some of the world’s oldest wines in the wine regions of Kakheti and Kartli.

Winter in Georgia is equally charming, especially for those seeking snow-covered mountains and a winter sports getaway. The ski resorts in Gudauri and Bakuriani are popular among tourists who enjoy skiing, snowboarding, and other winter activities. The resorts are equipped with modern facilities and provide a scenic backdrop for winter vacations. In addition to skiing and snowboarding, visitors can also enjoy festive events and cultural celebrations in Tbilisi, adding to the festive atmosphere of the season.

Georgia has seen a 38% increase in Kuwaiti visitors, driven by the rise in direct flights and a growing appeal of the country’s diverse tourism offerings. This surge reflects the strengthening ties between Georgia and the Gulf region, with both countries exploring new opportunities for growth in the tourism sector.

Georgia’s growing appeal to Kuwaiti tourists is a result of the country’s rich diversity, from its breathtaking landscapes to its ancient cultural heritage and world-class cuisine. The strengthening of ties between Georgia and the Gulf countries, particularly Kuwait, is set to enhance tourism and foster deeper economic and cultural relations. As Georgia continues to expand its tourism infrastructure and airline connections, it is well-positioned to attract more visitors from the Middle East and beyond, ensuring that it remains a top destination for travelers seeking a mix of nature, culture, and adventure. The future looks bright for both Georgia’s tourism sector and the growing number of Kuwaiti visitors discovering all that this remarkable country has to offer.