Germany’s Tourism Roadshow in India: A Major Push for German Travel Experiences

Published on November 24, 2025

The German National Tourist Office (GNTO) has once again demonstrated its commitment to strengthening Germany’s presence as a top European destination for Indian travelers with a successful four-city roadshow held from November 17 to 20, 2025. The event, which took place in Delhi, Bengaluru, Chennai, and Mumbai, drew over 120 travel agents in each city, underscoring the importance of the Indian market for Germany’s outbound tourism sector.

Germany has long been one of the most sought-after European destinations for Indian travelers, and the GNTO’s roadshow highlighted why. Partnering with industry leaders such as Lufthansa Group, Rail Europe, Visit Berlin, and Value Retail, the event offered Indian agents a comprehensive look at Germany’s diverse tourism offerings. From the rich cultural heritage of its cities to its luxury shopping experiences and world-class air and rail travel, Germany continues to offer unique and compelling experiences for Indian tourists.

India Remains a Vital Market for Germany’s Tourism Sector

As one of Germany’s most important markets for outbound tourism, India continues to show strong demand for travel to the European country. According to recent figures, Indian visitors to Germany recorded 650,000 overnight stays by September 2025 alone. This solidifies India’s position as a key source of tourism traffic, and the GNTO is determined to build on this momentum. Germany consistently ranks among the top three European destinations for Indian travelers, and the increasing desire for immersive travel experiences among Indian tourists is contributing to this rise.

Indian travelers tend to stay longer in Germany compared to tourists from other countries. In fact, the average length of a trip to Germany for Indian visitors now stands at 9.6 days, indicating a clear shift towards more in-depth, enriching travel experiences. This trend aligns perfectly with Germany’s offerings, which include everything from cultural sites and picturesque landscapes to high-end shopping and culinary delights.

Romit Theophilus, Director for Marketing & Sales Office at GNTO India, spoke of the growing excitement in the Indian market. He mentioned that the enthusiastic response to the roadshow was a clear reflection of the rising interest in Germany as a travel destination. By partnering with well-known brands like Lufthansa and Visit Berlin, GNTO is enhancing its reach and ensuring that Germany continues to be at the forefront of Indian tourists’ minds.

Showcasing Germany’s Cultural and Luxury Offerings

The roadshow presented a fantastic opportunity to showcase Germany’s wide range of tourism experiences, each tailored to the diverse tastes of Indian travelers. Partners such as Lufthansa Group and Rail Europe highlighted the ease and comfort of traveling to and within Germany, thanks to excellent air and rail connections. Lufthansa continues to offer direct flights between key cities in India and Germany, making the country more accessible to travelers across India. Rail Europe, on the other hand, emphasized the convenience and scenic beauty of traveling by train across Germany’s well-connected railway network.

Meanwhile, Visit Berlin shared insights into the cultural offerings of Germany’s capital, from its historical monuments to its vibrant arts scene. Berlin, along with other cities like Munich and Hamburg, continues to attract a growing number of Indian tourists who seek a blend of modernity, culture, and history. Value Retail, a leader in luxury shopping experiences, showcased Germany’s high-end shopping destinations, especially in cities like Düsseldorf and Frankfurt, where shoppers can find premium European brands at attractive prices.

Growing Air Links and Enhanced Connectivity

The strategic air links between India and Germany have further bolstered the ease of travel, allowing tourists to easily plan their trips to Germany. Lufthansa’s well-established flight network, coupled with increased competition in the air travel market, has ensured that affordable and convenient travel options are readily available for Indian tourists. With more airlines offering direct flights and better connectivity, Indian tourists have greater flexibility when planning their travel.

The roadshow also underscored the growing demand for Germany’s immersive travel experiences, which appeal to Indian travelers who are increasingly looking for more than just a quick vacation. Indian tourists are now seeking longer stays and more meaningful interactions with the destinations they visit, and Germany’s vast cultural and natural offerings fit this demand perfectly.

The Road Ahead for German Tourism in India

GNTO’s roadshow is just one part of a broader strategy to cement Germany’s position as one of the top destinations for Indian tourists. The positive response to the roadshow and the growing interest in Germany as a travel destination highlight the tremendous potential for future growth in the Indian market. GNTO will continue to engage with Indian travel agents, tour operators, and consumers to promote Germany’s diverse tourism offerings and ensure that more Indian travelers discover all that the country has to offer.

As the tourism sector continues to recover and evolve, GNTO’s focus on India remains a top priority. The roadshow, with its diverse mix of partners and offerings, helped reinforce Germany’s commitment to providing an exceptional travel experience for Indian visitors. Whether it’s the rich cultural heritage of cities like Berlin or the luxurious shopping experiences of Düsseldorf, Germany remains an attractive and vibrant destination for Indian travelers seeking both adventure and luxury.

Conclusion: Germany’s Tourism Strategy in India

With over 650,000 overnight stays by Indian travelers recorded in 2025, the roadshow proved once again that India remains a crucial market for Germany. As India’s travel preferences evolve, Germany is positioning itself to meet the demands for longer stays and deeper cultural experiences. The successful four-city roadshow has set the stage for continued growth, and GNTO is poised to capture the imagination of Indian tourists in the years to come.