Giusy Guarracino Takes Over as Managing Director of Capri’s Legendary Hotel La Palma, Paving the Way for Future Excellence in Italian Hospitality – Details Inside

Published on December 5, 2025

In the heart of Capri, Italy, Hotel La Palma, a hallmark of luxury hospitality, has announced a significant leadership change. Starting January 1, 2026, Giusy Guarracino will take over the reins as the new Managing Director. With over 20 years of experience in the hospitality industry, Guarracino’s expertise promises to guide the hotel into its next phase of success.

Her appointment signals an exciting chapter for this iconic property, which stands as one of Oetker Hotels’ most treasured landmarks. Guarracino’s leadership will undoubtedly influence the direction of Hotel La Palma, ensuring its place as a top-tier luxury destination in Capri, Italy, and the broader international scene.

Giusy Guarracino: A Proven Leader in Luxury Hospitality

Giusy Guarracino, a native of Capri, has long been associated with high-end hotels and prestigious properties across Europe. Before becoming the Managing Director at Hotel La Palma, she excelled as the Executive Head of Sales, Reservations, and Revenue at the same hotel, where she significantly improved revenue growth and helped the property meet and exceed key performance metrics.

Her journey into the world of luxury hospitality began with senior positions at notable hotels such as the Grand Hotel Excelsior Vittoria in Sorrento and Rocco Forte Hotels in Rome and Florence. Throughout her career, Guarracino has been recognized for her ability to manage high-end international markets, foster strong client relationships, and achieve impressive results. Her expertise in driving strategic sales campaigns and enhancing both guest experience and business performance will be invaluable to Hotel La Palma moving forward.

What Her Appointment Means for Hotel La Palma

Hotel La Palma has always stood as a beacon of elegance, blending timeless Italian hospitality with modern luxury. Under Guarracino’s leadership, the hotel is expected to thrive as it expands its offerings and refines its reputation as one of Capri’s top luxury accommodations.

Her extensive experience with the sales and revenue side of hospitality will no doubt help streamline operations and enhance the hotel’s guest service programs. Moreover, Guarracino’s deep understanding of Capri’s charm and the desire to preserve its unique atmosphere while introducing innovative practices will be vital for the hotel’s growth in a competitive global market.

How Giusy Guarracino Plans to Shape the Future of Hotel La Palma

As a Capri native, Guarracino is deeply connected to the island and its rich cultural heritage. This personal connection will likely influence the way she leads the hotel, with a strong emphasis on authentic Italian experiences. Travelers to Capri are increasingly seeking genuine, immersive moments, and under her direction, Hotel La Palma will continue to cater to this demand while introducing new offerings designed to surprise and delight guests.

The focus will remain on delivering luxury, as well as personalized services. As part of her future vision, Guarracino is set to oversee further refinements to the hotel’s offerings, including bespoke concierge services, curated wellness experiences, and intimate cultural engagements. This approach aligns with the latest trends in luxury tourism, where guests value a mix of world-class amenities and authentic, memorable experiences.

Hotel La Palma: A Landmark in Italian Hospitality

As Oetker Hotels’ flagship property in Capri, Hotel La Palma has always been at the forefront of the Italian luxury hospitality scene. For years, it has served as a top destination for travelers seeking a blend of elegance, comfort, and sophistication. With Guarracino at the helm, the hotel is well-positioned to continue offering unparalleled service while pushing the boundaries of what a luxury hotel experience can be.

Capri itself remains a popular destination, attracting travelers from across the globe. Known for its stunning landscapes, Mediterranean charm, and vibrant culture, the island continues to evolve as a sought-after location for high-end tourism. Under Guarracino’s leadership, Hotel La Palma will undoubtedly play a central role in maintaining Capri’s status as a world-renowned luxury destination.

A Vision for Growth in the Luxury Hospitality Sector

Giusy Guarracino’s appointment comes at a pivotal moment in the luxury hospitality market. With travelers seeking deeper, more meaningful connections with destinations, hotels like Hotel La Palma must innovate to stay ahead. Guarracino’s extensive background in building and managing relationships with international clients positions her perfectly to expand the hotel’s global reach.

Her strategy will likely include refining the hotel’s brand presence, bolstering its online reputation, and engaging in more strategic partnerships. By aligning Hotel La Palma’s offerings with the desires of today’s luxury travelers, Guarracino aims to elevate the property’s position in the global luxury market.

What Should Travelers Expect from Hotel La Palma in 2026?

Travelers visiting Hotel La Palma in 2026 can look forward to a rejuvenated experience that blends traditional Italian elegance with the latest in luxury trends. Whether seeking serene moments by the Mediterranean or indulging in curated cultural experiences, guests will find themselves immersed in a world of sophistication and style.

For those planning a trip to Capri, Hotel La Palma remains a must-visit destination for anyone seeking luxury and an authentic taste of Italian hospitality. Guarracino’s leadership promises to not only maintain but also enhance this legacy.

Additional Insights for Travelers Visiting Capri

• Best Time to Visit Capri: For the ultimate experience, plan your visit in the spring or early autumn, when the island is not as crowded, and the weather is perfect for enjoying the outdoors.
• What to Do on Capri: Don’t miss a visit to the iconic Blue Grotto, enjoy a stroll through Villa San Michele, or explore the charming streets of Anacapri.
• Where to Stay in Capri: While Hotel La Palma is a top choice for luxury stays, there are other incredible options like the Capri Palace Jumeirah and Hotel Quisisana.