Global assembly of culture tourism specialists on in Valencia

Friday, September 29, 2023


Heritage tourism specialists struggled with difficult matters of offering culture and heritage to visitors at a global assembly of culture tourism specialists on 24-25 September in Valencia, Spain.

More than 100 representatives from 17 countries talked about the newest matters, inclinations and prospects influencing the tourism segment, which accounts for 40% of overall tourism action, as stated by the UNWTO.

Heritage tourism is valued at approximately US$570 billion every year, according to Scott Wayne, the
president at SWA Development. Within the segment, 51-70 year olds produce 60% of its returns.

Nevertheless, 73% of millennials were attracted toward visiting traditional and historic destinations.

The position of know-how, not least artificial intelligence, was in the limelight at the summit, where
presenters shared the up-to-date traditional and heritage tourism understandings from Iceland, Spain,
Belize, Morocco, Finland, Ras Al Khaimah in the UAE, among other important destinations.

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