Global recognition for Cape Town Tourism members at the World Luxury Travel Awards 2023

Monday, November 13, 2023



In a remarkable display of excellence, several Cape Town Tourism members have triumphed at the World Luxury Travel Awards, further cementing the city’s status as a world-class travel destination.

NAC Helicopters soared above the competition to clinch the award for Helicopter Charter Company, while the thrill-seekers’ favourite, Jeep Tours Cape Town, secured the Adventure Tour Company accolade for the continent of Africa.

The aquatic wonders of the Two Oceans Aquarium took home the award in their category, alongside Juma Art Tours, which was recognized for its unique Art & Culture Experience. While the Kirstenbosch National Botanical Garden blossomed as the leading botanical garden, showcasing the diverse range of exceptional experiences Cape Town has to offer.

These prestigious accolades come as no surprise to those familiar with the remarkable offerings of Cape Town’s tourism sector.

Among the notable recipients is Jeep Tours Cape Town, a female-led adventure tourism company that has continued to shine following its previous win supported by the Cape Town Tourism Board Development Fund (BDF) in 2021.

Enver Duminy, CEO of Cape Town Tourism, expressed his delight: “Our heartfelt congratulations to all the Cape Town Tourism members for their prestigious wins at the World Luxury Travel Awards. Each winner, including our repeat champion Jeep Tours Cape Town, represents the pinnacle of luxury and adventure that our city offers.

These awards are a testament to their dedication and the high standard of experiences they provide. It’s especially gratifying to witness Jeep Tours’ evolution, from being beneficiaries of the Board Development Fund to becoming continental leaders in the luxury travel space.”

Jeep Tours Cape Town is known for their exceptional Jeep Wrangler expeditions, offering a range of experiences from off-road adventures to wine tours. Their growth trajectory from a BDF recipient to an award-winning female-owned company on the African continent is an inspiring story for all local tourism enterprises.

“We are humbled by this international recognition and monumental milestone – a testament to our team’s hard work and dedication. Our journey from receiving support through the Cape Town Tourism Board Development Fund to achieving this global accolade illustrates the incredible potential of small businesses in the tourism sector when given the right opportunities and resources.

We’re grateful to Cape Town Tourism for its unwavering support and belief in our vision and how the DMO allows local tourism businesses to highlight Cape Town’s rich culture while contributing positively to local communities,” says Lizanne Gomes, director at Jeep Tours Cape Town.

The World Luxury Travel Awards represent the pinnacle of achievement in the travel industry, recognising outstanding establishments as voted for by guests, travellers, and industry players. The awards reflect global recognition and symbolise excellence in the tourism sector.

Established in 2013, the Board Development Fund has provided financial assistance, networking opportunities, skills coaching, and marketing support to over 21 Cape Town SMMEs.

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