Published on December 11, 2025

In 2025, the global hospitality sector has been observed undergoing a remarkable transformation as travellers across different countries increasingly prioritise exceptional service, thoughtful design, memorable experiences, and a strong sense of place. As international travel continues to expand, a renewed emphasis has been placed on accommodations that provide not only comfort but also cultural connection and refined aesthetics. This shift in traveller expectations has been clearly reflected in the recently announced Business Traveller Awards 2025, where more than 95,000 readers and respected industry experts contributed to recognising the world’s top-performing hotel brands. Through these recognitions, a detailed picture has been formed of how the best hotels are shaping global tourism trends across nations such as the United States, the United Arab Emirates, the United Kingdom, India, Japan, and several others. The awards have highlighted how leading properties are meeting the evolving needs of modern travellers by blending local influences with global standards of quality. Across luxury, upscale and budget categories, celebrated brands have been acknowledged for redefining contemporary travel preferences while ensuring elevated guest experiences. With the travel landscape becoming more dynamic, these award-winning hotels are being seen as benchmarks for future hospitality excellence.
A prominent position in the luxury hospitality sector has been secured by Four Seasons Hotels and Resorts, which has been named the Best Luxury Hotel Brand in the World for 2025. Across countries such as the United States, France, Singapore, the Maldives, and the United Arab Emirates, this brand has long been associated with sophistication and superior guest experiences. Its hotels have been distinguished through consistent delivery of personalised services, elevated comfort and refined design.
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Guests across multiple continents have observed how its properties combine world-class spas, celebrated culinary experiences, and customised itineraries that enrich a stay. Urban landmarks and secluded island retreats under the Four Seasons banner have been crafted to provide environments where relaxation, luxury and cultural immersion merge seamlessly. Through these elements, the brand’s long-established reputation as a leader in luxury hospitality has been reinforced in global tourism sectors.
Several exceptional brands have closely followed Four Seasons Hotels and Resorts, each contributing significantly to the luxury hotel landscape across different countries.
Together, these brands have contributed to elevating luxury travel standards internationally.
In the upscale segment, Andaz by Hyatt has been awarded the title of Best Upscale Hotel Brand in the World for 2025. Its hotels, spread across countries including the United States, Costa Rica, China and India, have been designed with a strong focus on local culture. By integrating regional art, architectural elements and community storytelling, Andaz properties have been crafted to immerse guests in distinct cultural environments while ensuring contemporary comfort.
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This design-led approach has resonated strongly with travellers seeking elevated style without the formality commonly associated with traditional luxury hotels. Through modern interiors, creative public spaces and vibrant dining options, Andaz has been positioned as a leading choice for experience-driven guests globally.
Recognised for their dependable quality and broad international presence, the following brands have been acknowledged as remarkable competitors in the upscale category:
Each of these brands has significantly influenced the global upscale hospitality scene.
Courtyard by Marriott has been declared the Best Budget Hotel Brand in the World for 2025, reflecting its strong appeal among travellers seeking value-focused accommodations. Properties across countries including the United States, India, Germany and the United Arab Emirates have been noted for offering clean, modern rooms and functional facilities without compromising on reliability or comfort.
The brand has consistently drawn business travellers, families and transit guests who appreciate streamlined amenities, practical room layouts and dependable service at affordable price points. Courtyard by Marriott’s global footprint has made it an accessible choice for travellers exploring major cities as well as emerging destinations.
Several established names have also demonstrated excellence in the global budget hospitality segment:
Across luxury, upscale and budget segments, these award-winning brands have shaped global travel experiences in 2025 by delivering hospitality that meets evolving expectations. Through design innovation, cultural immersion and guest-focused services, they have played a key role in enhancing tourism across multiple countries while defining global standards of excellence.
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Tags: hotels, Luxury Stay, Tourism news
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