Global Village set to expand commercial partnership ecosystem with ASM Global

Wednesday, June 23, 2021

Global Village continues to thrive from a solid foundation of international friendship and collaboration. As the UAE and wider region’s leading multicultural family destination for culture, shopping, and entertainment looks to the future, it renews its commitment to ongoing partnership ecosystem growth. Today, Global Village announced that an exclusive deal with ASM Global, the world’s leading venue management and services company, has been signed. This represents the beginning of an exciting new chapter for sponsorship opportunities.

Khadija Khalifa, Senior Director of Commercial and Sponsorship at Global Village, said that as Season 26 approaches and their international profile continues to grow, they are looking to explore new opportunities and partner with like-minded innovative brands. At Global Village, our partnerships are integral to the great experience we offer our guests and we are confident that ASM Global will help them to enable brands from around the world to engage with millions of potential customers in a meaningful way.

Global Village, already works alongside some of the region’s biggest brands such as Pepsi, Emirates, ARN and Jumeirah, and have created inventive brand activation opportunities. Moving forward, ASM Global, with their prestigious portfolio and elite international network will collaborate with Global Village to find partners and sponsors for the extensive range of opportunities available at the vast outdoor family destination. From sponsorship to product placement and from promotions to exclusive distribution, there are hundreds of possibilities for brands to benefit from the immense footfall offered by Global Village.

Iain Campbell, Executive Vice President – ASM Global, Gulf Region, added that Global Village shares their vision for creating amazing live experiences where people come together and connect, operating with a firm belief in the practicality of robust partnerships. ASM Global is delighted to be working alongside such a revered destination. We are already seeing extensive demand from brands who are excited about the commercial opportunities at Global Village for the upcoming season.

Global Village will open its doors to guests again this October, as it continues to unite extraordinary people and cultures from around the world to create wonderful guest experiences.

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