Go Fish Tourism + Business Events Expands B2B Focus and Integrated Marketing Capabilities: What You Need To Know

Published on February 25, 2026

Digital Edge, a long-established leader in destination marketing and business events, has officially rebranded as Go Fish Tourism + Business Events. The company executed this strategic development to expand its business operations while providing better services to the travelling public through B2B solutions and advanced marketing technology.

A New Chapter in Tourism Marketing and Business Events

With over a decade of expertise in meetings, conventions, and destination marketing, Go Fish Tourism + Business Events combines its deep knowledge of tourism with cutting-edge tools and strategies to help clients in the travel sector compete more effectively. Since joining Agital in 2024, the company has worked closely with Agital’s portfolio, including Go Fish Digital and REQ. Together, they have developed a more holistic marketing solution that merges strategy, brand development, creative services, content creation, advanced analytics, and PR capabilities. This integration offers tourism organizations a unified approach to tackle the complexities of modern destination marketing.

Advanced Technology and AI-Powered Tools

A key feature of the rebrand is the introduction of Go Fish’s Barracuda, a suite of AI-powered tools that integrate SEO, paid media, digital PR, content creation, and analytics into one platform. This proprietary technology allows clients to leverage performance-driven media strategies, content optimization, and data analysis, giving them a competitive edge in the crowded tourism and business events marketplace.

David Dweck, President of Go Fish Digital, emphasized the power of an integrated marketing approach. “At Go Fish, we focus on simplifying complex marketing by unifying SEO and media expertise with creative and strategic capabilities,” he said. “With Go Fish Tourism + Business Events, we bring that same integrated approach to the travel and tourism industry, offering deeper destination marketing and B2B expertise.”

A Coordinated Approach to Leisure and Group Business

The new strategy reflects the growing interconnection between leisure travel and group business. In today’s competitive landscape, leisure travel shapes destination perception, which in turn drives consideration among meeting planners and business decision-makers. Recognizing the need for a unified approach, Go Fish Tourism + Business Events bridges the gap between leisure and group business, ensuring destinations can stabilize demand throughout the year and attract both leisure visitors and business event clients.

Expanding Horizons for Tourism Marketing and Business Events

The launch of Go Fish Tourism + Business Events marks a significant step in the evolution of destination marketing, as the firm combines over a decade of experience with cutting-edge technology. By uniting AI-powered tools like Barracuda with strategic marketing and creative services, the company offers a comprehensive solution for destinations and business event organizers. This integrated approach allows for targeted campaigns across multiple channels, ensuring maximum reach and engagement for clients.

The ability to bridge the gap between leisure tourism and business events is particularly vital in today’s competitive market. Go Fish Tourism + Business Events helps destinations attract not just tourists for leisure but also valuable group business, creating a balanced flow of visitors year-round. The firm’s emphasis on data-driven performance, combined with its creative expertise, means that clients can expect campaigns that deliver both immediate and long-term results.

With this rebrand, the company is set to lead the way in transforming the tourism and business events industry.

A Smarter, Stronger Partner for Tourism Marketing

The rebranding of Go Fish Tourism + Business Events ushers in a new era of integrated tourism marketing. The agency combines advanced technology with their strategic knowledge and unified methods of handling both leisure and group business to assist travel and tourism organizations in achieving success within competitive markets. The company will maintain its successful track record by expanding its focus to deliver tangible outcomes for clients in the travel and business events industries.