Go2Africa reveals its State of Safari travel report

Tuesday, April 9, 2024

Based on the consumer activities of thousands of their own clients, Go2Africa has revealed its State of Safari travel report for this year, which throws light on important trends that outlines the safari segment all through Africa.

Founded on its exclusive exploration and reservation statistics, united with worldwide Google search capacities, Go2Africa has exposed some important tendencies in the safari sector this year from customer partialities to expenditure practices. The report finds out the varying outlooks toward safari this year and further. The following are few findings of this report:

Worldwide curiosity in African Safaris has more than coupled in the past year when equated to 2022.
Inclination toward sustainable travel endures to increase with over 1,000% upsurge compared to the last four years accompanied by augmented inclination toward beach and safari combinations and intergenerational travel.

The countries of South Africa, Kenya and Tanzania comprise 60% of overall curiosity in Africa.
The normal safari expenditure has amplified by 25% during the course of 2023 with the average expenditure now going between $5,500 to $6,500.

12% of individual travelers would think of embarking on a safari, with couples comprising the largest share at 47%.

Inclination toward safaris has progressively augmented in the course of the years. A quarter 1 year-on-year contrast from 2021, following the pandemic, reveals a 38% upsurge in African safari search interest.

There has been a prominent upsurge in the regular expenditure of travelers to Africa and enthusiasts in safari, with 70% of visitors arriving from Australia, the US and Canada now having medium to high expenditures normally, marking a noteworthy increase from 43% compared to the earlier year. In the same way, tourists from South Africa, Europe, and the UK with medium to high expenditures now account for 25% of visitors from these nations, equated to only 18% in 2022.

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