Graduate by Hilton Transforms Highland Park, Dallas: A New Era of Hospitality with Texas Charm and Collegiate Flair

Published on July 30, 2025

In a significant development for the hospitality industry, Graduate by Hilton has expanded its footprint to Texas with the grand opening of its newest hotel in Highland Park, Dallas. This exciting addition brings the Graduate brand’s signature collegiate-inspired atmosphere to one of Texas’ most vibrant neighborhoods. The hotel is poised to cater to travelers seeking a blend of modern comforts, academic heritage, and local Texan charm.

Strategically located just a stone’s throw from Southern Methodist University (SMU), Graduate by Hilton Dallas offers guests a unique experience that encapsulates both academic excellence and Texas’ rich cultural heritage. The hotel features 93 beautifully appointed guest rooms, designed with mid-century modern accents and Texas ranch-style elements, all while ensuring maximum comfort and style. It is expected to be a hit with both students, faculty, and tourists visiting Dallas for leisure or business.

• Location: Highland Park, Dallas – steps from Southern Methodist University
• Facilities: 93 guest rooms, outdoor pool, terrace, flexible event spaces, signature restaurant
• Design Theme: A fusion of mid-century modern, Texas ranch, and collegiate elements
• Dining Experience: Los Charros Tex-Mex Smokehouse, a signature restaurant
• Expansion Plans: First Hilton Graduate in Texas, with another opening soon in Austin

Unveiling Graduate by Hilton: A Gateway to Texas Hospitality

The Graduate by Hilton Dallas is not just a hotel; it’s a new symbol of vibrant, community-centered hospitality. By opening its doors in one of the most dynamic cities in the United States, the hotel aligns perfectly with the brand’s mission to offer a lively and creative atmosphere. The property’s unique design is a reflection of both modern sensibilities and local traditions, blending contemporary style with elements of Texas’ proud ranching history and collegiate spirit.

From the moment guests step into the vibrant lobby, they are greeted by an eclectic mix of colors, textures, and styles. The mid-century modern furniture stands in harmony with rustic Texas accents, creating a warm and welcoming environment for travelers of all types. Whether you are a student visiting the nearby university or a business traveler exploring the city, Graduate by Hilton offers a one-of-a-kind experience that blends luxury and comfort.

Facilities and Amenities at Graduate Dallas

At the heart of Graduate by Hilton Dallas lies a range of amenities designed to meet the needs of modern travelers. The hotel offers a comprehensive set of features that include:

• Guest Rooms: 93 rooms featuring plush bedding, contemporary furniture, and striking design elements inspired by Texas’ ranching and collegiate culture.
• Outdoor Pool & Terrace: A serene outdoor pool and a spacious terrace area perfect for unwinding or hosting casual gatherings.
• Event Spaces: Flexible meeting and event spaces that can be tailored to suit both professional and personal occasions.
• Dining: Los Charros Tex-Mex Smokehouse offers a signature dining experience, combining bold flavors and authentic Tex-Mex cuisine for an unforgettable culinary journey.

The hotel also emphasizes sustainability, with eco-friendly features that enhance the guest experience while being mindful of environmental impact.

Expanding the Graduate Brand: Hilton’s Vision for Texas

The opening of Graduate by Hilton Dallas is just one part of Hilton’s ambitious expansion plans in Texas. Following the acquisition of the Graduate brand in March 2024, the company has made significant strides in introducing the Graduate concept to new markets.

Graduate Dallas is the second new opening under the Graduate brand since its acquisition. The first was the restoration of a historic student dormitory at Graduate Princeton, which transformed the early 20th-century building into a 180-room hotel. This was a milestone for both the Graduate brand and the town of Princeton, where the hotel nearly doubled the available hotel rooms.

The success of these openings signals a promising future for the Graduate brand. The next hotel in line is located in Austin, another key Texas city that boasts a strong mix of business, culture, and education. These openings are part of Hilton’s broader strategy to enhance its portfolio with unique properties that reflect the local culture and heritage while providing guests with a high standard of service and comfort.

Why Dallas?

Dallas is an ideal location for Graduate by Hilton’s Texas debut. As a hub for commerce, education, and tourism, Dallas continues to attract travelers from around the world. The city is home to numerous iconic landmarks, such as the Dallas Arboretum, Sixth Floor Museum, and Dallas Museum of Art, all of which make it a popular destination for visitors. Additionally, the proximity to Southern Methodist University ensures a steady stream of academic travelers, faculty, and students, who are always looking for comfortable, convenient accommodations.

Dallas also boasts a thriving food scene, which perfectly complements the Tex-Mex cuisine offered at Los Charros Tex-Mex Smokehouse. The city is home to world-renowned chefs and restaurateurs who continue to elevate Texas’ culinary reputation.

What Does Graduate by Hilton Offer Guests?

Graduate by Hilton is well-suited for a range of visitors, from students looking for a home away from home to business professionals in need of an innovative, creative space.

• Business Travelers: The hotel offers flexible event spaces, ideal for hosting corporate meetings or team-building activities. The modern amenities and state-of-the-art technology ensure that every business need is met with ease.
• Leisure Travelers: Guests seeking a taste of Texas’ hospitality will find everything they need at Graduate Dallas. From the charming interiors to the culinary delights at the on-site restaurant, every detail is designed to delight.
• Students and Academics: The close proximity to Southern Methodist University makes this hotel an excellent choice for visitors to the university, including prospective students, faculty, and parents.

Future Growth and the Graduate Brand’s Impact

The opening of Graduate by Hilton Dallas signals a growing trend of blending hospitality with local culture, design, and education. The brand’s distinctive aesthetic draws inspiration from the academic world, making it ideal for students, educators, and those visiting educational institutions. This approach resonates well with modern travelers who seek more than just a place to sleep but an immersive experience.

With its sights set on expansion, Hilton’s Graduate brand is poised to continue its rapid growth across the U.S. and beyond. The success of Graduate Dallas will likely inspire further openings in other key locations, creating a network of hotels that bring both luxury and learning together in unique, vibrant settings.

Conclusion

Graduate by Hilton Dallas represents an exciting new chapter for the Graduate brand as it brings its collegiate-inspired hospitality to Texas. With its vibrant design, modern amenities, and ideal location in Highland Park, the hotel is set to become a key destination for travelers in Dallas. Whether you’re visiting for business, leisure, or academic purposes, Graduate by Hilton offers a refreshing blend of style, comfort, and local charm that is sure to exceed expectations.

As Hilton expands the Graduate brand in Texas and beyond, the future looks bright for travelers who are seeking a distinctive, culturally rich, and comfortable place to stay.