Gran Hotel Taoro Reopens in Puerto de la Cruz, Tenerife After the Restoration, Blending Heritage with Modern Luxury to Boost Regional Tourism

Published on December 6, 2025

After 50 years away from the scene, the Gran Hotel Taoro in Puerto de la Cruz, Tenerife, Spain, has officially reopened its doors, thus marking the return of one of the country’s most storied hotels. First opened in 1890, Gran Hotel Taoro can fairly be credited as the first-ever grand luxury hotel on the island and has played an important role in the tourism history of Tenerife.

After a three-year restoration period, the hotel is now a five-star retreat that combines its historic architectural elements with modern design to appeal to today’s luxury traveller. The reopening marks a new era of luxury hospitality for the region, while it respects the hotel’s legacy and tradition within the region’s tourism industry.

A Modern Luxury Retreat with Views of Mount Teide and the Atlantic

The newly restored Gran Hotel Taoro features 199 rooms and suites, including four presidential suites, many of which offer breathtaking views of Mount Teide, the Atlantic Ocean, and the surrounding botanical gardens. The hotel’s interiors have been carefully designed to respect the building’s heritage while offering modern comfort and a sense of place that reflects the unique character of Tenerife.

Each space has been created with the goal of providing a luxury experience that merges timeless elegance with contemporary style, offering guests both comfort and a deep connection to the island. This careful blend of old and new positions Gran Hotel Taoro as a top destination for those seeking an elevated experience on the island.

Gastronomy at the Heart of Gran Hotel Taoro’s Experience

Food and gastronomy are key components of the hotel’s renewed identity. Gran Hotel Taoro now offers six food and beverage venues, all open to both resident guests and local visitors. Among these are:

• OKA, a Japanese fine dining concept offering an exceptional culinary experience.
• LAVA, an intimate chef’s counter with limited seating for an exclusive dining experience.
• Amular, a gourmet bistro inspired by the four natural elements—earth, air, fire, and water—that reflect the island’s volcanic landscapes and Atlantic setting.

Together, these venues aim to establish Gran Hotel Taoro as a culinary destination in its own right, offering not just meals but a comprehensive experience that celebrates both local flavors and global influences.

Wellbeing and Leisure at the Heart of the Relaunch

As part of its commitment to providing a holistic experience, Gran Hotel Taoro also introduces the Sandára Wellness Centre, developed in partnership with Paris-based brand Anne Semonin. This state-of-the-art spa will offer a comprehensive wellness experience featuring tailored therapies and rituals designed to help guests achieve relaxation, rejuvenation, and overall balance.

Beyond the spa, the hotel offers a variety of leisure and fitness options, including three heated swimming pools, a fully equipped TechnoGym fitness centre, and spacious outdoor terraces that take full advantage of Tenerife’s mild year-round climate. These amenities are designed to provide a resort-style environment, ensuring guests can relax and unwind while enjoying the comfort and service standards associated with a classic grand hotel.

X-Plora: Personalized, Authentic Experiences in Tenerife

To deepen guests’ connection with the destination, Gran Hotel Taoro has launched X-Plora, an exclusive concierge-led service that offers curated experiences. Through X-Plora, guests can access a range of tailored activities, from cultural encounters and nature excursions to bespoke itineraries that showcase the character of northern Tenerife.

Each experience is designed to offer a personalized journey, focusing on discovery and a true sense of place rather than generic sightseeing. By promoting authentic, local experiences, the hotel aims to enrich visitors’ stay and immerse them in the island’s unique culture and landscape, further enhancing the luxury tourism offering in the region.

A New Chapter for Tourism in Puerto de la Cruz

The reopening of Gran Hotel Taoro represents not just a return to luxury but a revitalization of Puerto de la Cruz as a key tourism destination on Tenerife, Spain. The blend of historic significance with modern amenities positions the hotel to attract a growing global luxury market seeking a premium experience on the island.

With its emphasis on sustainability, culinary excellence, wellbeing, and authentic local experiences, the hotel is set to become a cornerstone of the region’s high-end tourism offerings, strengthening Tenerife’s appeal as a luxury travel destination in the Canary Islands.

Future Impact: A Model for Sustainable and Cultural Tourism

The reopening of Gran Hotel Taoro is part of a broader tourism evolution on Tenerife, as the island positions itself as a leader in sustainable and luxury tourism. As part of the hotel’s strategy, the focus on local culture, gastronomy, and authenticity will not only provide visitors with unique experiences but will also contribute to the local economy by promoting regional businesses and cultural heritage.

In the future, Gran Hotel Taoro is expected to play a significant role in tourism recovery, offering tailored, high-end experiences that showcase the best of Tenerife’s natural beauty, cultural offerings, and warm hospitality. As the tourism industry increasingly prioritizes sustainability and local engagement, the hotel’s efforts to create a sustainable luxury model may serve as a template for future developments in luxury tourism across Spain and beyond.

A Strong Future for Gran Hotel Taoro and Tenerife’s Luxury Tourism

The reopening of Gran Hotel Taoro ushers in a new era of luxury tourism for the growing destination of Puerto de la Cruz and Tenerife, Spain. Tastefully blending history with modern-day luxury, the hotel is well-positioned to attract discerning travelers who seek comfort and authenticity. With its commitment to sustainable tourism, preservation of local culture, and wellbeing, it’s sure to take centre stage in driving further growth for the island’s luxury tourism sector, making it an important part of Tenerife’s evolving tourism landscape.

Image Source: Abama Hotels