Greece and Croatia Strengthen Tourism Collaboration to Boost Global Competitiveness, Focusing on the Sustainable Tourism Growth and Joint Promotion

Published on November 21, 2025

In a historic meeting organized in Dubrovnik, Greece and Croatia further sought to strengthen the ties in tourism cooperation with their firm statements over their shared vision for positioning both countries as leading global tourism destinations. During the bilateral talks, Greek Tourism Minister Olga Kefalogianni and Croatian Tourism and Sports Minister Tonči Glavina discussed several initiatives aimed at improving their tourism offerings while guaranteeing sustainable growth in the years ahead.

One important outcome of the meeting was an agreement to collaborate on joint promotional activities targeting long-haul markets, especially India and South Korea, which have great potential for future tourism development. Both countries also emphasized the need to enhance their tourism infrastructure and coordination both at the national and regional levels, so that their tourism sectors will be more competitive and resilient to current challenges at the global level.

Focusing on Sustainable and Regenerative Tourism for Long-Term Impact

During the discussions, both ministers highlighted the need to embrace sustainable tourism practices and ensure that future tourism growth does not come at the expense of the environment or local communities. Minister Kefalogianni stressed that sustainable destination management would be critical for both countries, particularly as visitor numbers continue to rise.

Looking ahead, both Greece and Croatia aim to integrate regenerative tourism strategies that not only focus on economic benefits but also prioritize environmental protection and cultural preservation. These strategies will provide long-term economic stability, ensuring that tourism continues to support local communities without overwhelming natural resources or damaging cultural heritage sites.

This focus on sustainability is expected to enhance the global reputation of both countries, attracting tourists who are looking for destinations that offer not just beautiful scenery, but also a commitment to responsible tourism practices. By promoting eco-friendly tourism products, both nations aim to lead the way in regenerative travel, where economic growth goes hand in hand with environmental stewardship.

Leveraging Digital Transformation for Future Tourism Growth

Both countries acknowledged the importance of digital transformation in their future tourism strategies. Deputy Minister Ho An Phong from Vietnam, who also attended the discussions, emphasized the need for innovative digital tools to help meet future challenges. The use of digital technologies will be crucial in reaching new markets, improving the visitor experience, and promoting sustainable tourism practices more efficiently. The adoption of online ticketing systems, virtual tours, and interactive platforms will help streamline tourism operations and improve access to destinations, making them more accessible and user-friendly for tourists.

The introduction of digital platforms for tourism promotion will allow for greater customization of the travel experience, ensuring that both Greece and Croatia can cater to the growing demand for personalized itineraries that focus on local experiences and sustainable practices. This digital shift will help both countries stay competitive and attract international tourists who prioritize tech-driven solutions when planning their trips.

Culinary Tourism and Special-Interest Experiences for Year-Round Appeal

One of the most exciting elements of the collaboration is the focus on special-interest tourism, particularly gastronomic tourism. Both countries agreed on the need to promote their culinary cultures as a key driver of year-round tourism. Vietnam’s proposal for culinary identity will resonate strongly with global travelers who seek authentic food experiences as part of their travel journeys.

For Greece and Croatia, promoting their unique culinary traditions is not just about attracting food tourists but also about offering a cultural experience that is intrinsically linked to the land and local traditions. Both nations plan to further develop culinary tourism programs and gastronomic itineraries that will allow visitors to explore the rich culinary heritage of the Mediterranean. By integrating food with cultural and heritage tourism, they will create a more holistic experience that encourages longer stays and more return visits.

The Future of EU Collaboration and Regional Tourism Strategies

A significant part of the bilateral discussions also focused on EU-level cooperation, where both Greece and Croatia recognized the need for joint initiatives that strengthen their competitive position within the European Union. Both ministers agreed on the importance of European tourism policies that promote sustainable practices, environmental protection, and local community support.

The EU funding initiatives discussed during the meeting are expected to play a key role in funding sustainable tourism projects in both countries. By working together at the EU level, Greece and Croatia can ensure that their tourism development aligns with the EU’s policy framework for sustainable tourism, helping to guide future investments and infrastructure improvements.

Looking to the Future: Economic Gains and Tourism Legacy

As Greece and Croatia further develop their tourism industries, the economic benefits of joint Greek-Croatian tourism will be great. The tourism dollars coming from this joint venture in tourism will have a lasting effect on businesses, especially those in smaller towns and more isolated areas that could greatly benefit from tourists visiting their locations. This endeavor will also spur job creation, particularly within the hospitality, food and beverage, and tourism management sectors.

With travelers increasingly seeking authenticity, environmental sustainability, and luxury combined with local culture, both countries are well-positioned to benefit from the growing global tourism market. Emphasis will be placed on sustainable tourism, culinary tourism, and digital innovation to ensure that Greece and Croatia remain competitive, appealing, and able to support tourism growth that effectively benefits both local communities and the environment.