Greece Remains A Top Travel Destination For Polish Tourists In 2025, With New Emerging Locations Driving Increased Interest From Poland

Published on November 26, 2025

In 2025, Greece continues to be a premier travel destination for Polish tourists, with new and emerging locations capturing the attention of travelers. The country’s rich history, beautiful landscapes, and inviting climate are complemented by an expanding range of lesser-known destinations, making Greece an even more attractive option for tourists from Poland seeking fresh experiences and unique getaways.

The growing interest among Polish travelers in exploring Greece has become increasingly apparent, particularly at the 2025 ITTF Warsaw International Travel & Tourism Fair, held from November 20 to 22 at the iconic Palace of Culture and Science in Warsaw. This year’s event highlighted the emergence of new Greek destinations on the Polish market, such as Volos, Pelion, Kefallonia, and the Peloponnese, which are capturing the attention of travelers looking for fresh and exciting experiences in Greece.

Greece has long been a popular destination for Polish tourists, consistently ranking among the top three most visited countries for outbound travel from Poland. The country’s stunning landscapes, rich history, and vibrant culture continue to make it an attractive option for Polish holidaymakers. However, what is particularly noteworthy is the recent surge in interest in lesser-known regions and islands, signaling a shift in the preferences of Polish travelers. With the rise of these new destinations, Greece is increasingly being seen not just for its famous tourist hubs like Athens, Santorini, and Mykonos, but for its more secluded and tranquil locations, which offer an authentic and off-the-beaten-path experience.

According to data from major Polish tourist agencies, travel to Greece in 2025 has increased by 8-10% compared to the previous year. This growth comes as no surprise, as the country has worked diligently to enhance its tourism offerings and improve accessibility for international travelers. The emergence of new Greek destinations such as Volos, located on the mainland near the Pelion Peninsula, has piqued the interest of those looking to explore Greece’s diverse regions. Pelion, with its lush forests and picturesque villages, and Kefallonia, known for its crystal-clear beaches and rugged terrain, have become particularly popular with those seeking a quieter and more intimate experience away from the crowds.

The Peloponnese region, with its rich historical significance and diverse landscapes, has also attracted attention from Polish tourists eager to explore ancient ruins, charming villages, and beautiful coastlines. The region is home to iconic archaeological sites like ancient Olympia and the Sanctuary of Asklepios in Epidaurus, making it an appealing destination for history buffs and culture enthusiasts. Greece’s tourism strategy has been increasingly focused on promoting its regional diversity and drawing visitors to places beyond the typical tourist hotspots.

The presence of the Greek National Tourism Organization (GNTO) at the ITTF Warsaw International Travel & Tourism Fair served as a strong reminder of Greece’s ongoing efforts to attract international visitors, particularly from Poland. The GNTO stand featured a wide range of co-exhibitors from various Greek regions, including Eastern Macedonia & Thrace, Central Macedonia, Thessaly, Central Greece, Crete, and the North Aegean Islands. These regions, each with its own unique offerings, were eager to introduce Polish travelers to their distinctive attractions.

In addition to regional representatives, tourism organizations from areas like Halkidiki, a popular destination in Northern Greece known for its beaches and resorts, and the Municipality of Volos, were also present to promote their offerings. Greece’s airline industry was also well represented, with SKY Express showcasing its flight routes connecting Poland with the country’s various destinations. These collaborations are part of Greece’s broader strategy to strengthen its appeal in the Polish market and offer a wider range of travel options for Polish tourists looking to explore both well-known and emerging Greek destinations.

The ITTF Warsaw International Travel & Tourism Fair is recognized as one of Poland’s largest and most significant events for the tourism industry. Each year, it attracts a wide range of industry professionals, including travel agents, tour operators, airlines, hotels, tourism organizations, and technology companies. The event serves as an important networking platform, facilitating B2B meetings and offering opportunities for knowledge exchange and collaboration between businesses in the tourism sector. The fair also includes a series of conferences and seminars, where experts from the global tourism industry discuss trends, challenges, and opportunities, further emphasizing the event’s role as a vital hub for the tourism sector in Poland.

For the GNTO and Greek tourism stakeholders, the ITTF Warsaw Fair provided a valuable opportunity to engage with Polish tourism professionals, showcase new destinations, and highlight the unique experiences that Greece offers. The event underscored the growing importance of Poland as a key source market for Greek tourism, and the increase in Polish travelers visiting Greece further cements the country’s place as a preferred travel destination for the Polish market.

The fair’s diverse range of exhibitors and the strong representation of Greece’s tourism stakeholders demonstrated the country’s commitment to maintaining its position as a leading European destination for Polish tourists. As travel patterns continue to evolve, the rise in demand for lesser-known Greek regions reflects a broader trend in the tourism industry: a shift towards more personalized, authentic, and immersive travel experiences. For Greece, this represents a significant opportunity to showcase the diverse beauty of its landscapes, culture, and heritage, ensuring that it remains an attractive destination for Polish tourists for years to come.

In 2025, Greece remains a top destination for Polish tourists, with the rise of emerging locations offering new experiences that fuel growing interest from Poland. The country’s rich heritage and scenic landscapes continue to attract travelers seeking both familiar and fresh escapes.

As the ITTF Warsaw International Travel & Tourism Fair continues to grow in significance, it will undoubtedly play a crucial role in shaping the future of Poland’s outbound travel market. With Greece’s strategic focus on regional promotion and its efforts to cater to the evolving preferences of Polish travelers, the country is well-positioned to maintain its status as one of Poland’s top travel destinations for the foreseeable future.