Greece Takes the Lead: Now, TUI’s Summer Program Sees High Demand

Published on December 5, 2025

Greece has emerged as one of the leading destinations for Summer 2026, following TUI’s early launch of bookings for the season. On May 29, 2025, TUI launched its new program for the 2026 summer season, and the response has been overwhelming. In just one day, the tour operator received more than 10,000 bookings, a clear indication of the growing demand for travel to Greece. This surge in bookings follows a record-breaking Black Friday week, where TUI saw significant interest in its vacation packages for next year.

Greece’s enduring popularity, combined with TUI’s expanded offerings, is making it a top destination for European and global tourists. TUI has significantly increased its portfolio for the upcoming season, catering to the rising demand for beach resorts, historic cities, and cultural tours across Greece’s many islands and mainland destinations.

TUI’s Expanded Portfolio for Summer 2026

As one of the world’s largest travel and tour operators, TUI is responding to an increasing demand for vacations in Greece, expanding its offerings for the 2026 summer season. The new program features a wide range of options, from luxury all-inclusive resorts on the Greek Islands to more budget-friendly accommodations and adventure packages. With direct flights from numerous cities across Europe, TUI is making it easier than ever for tourists to visit Greece’s most popular destinations, such as Crete, Santorini, Mykonos, Rhodes, and the Peloponnese.

TUI’s Summer 2026 portfolio includes packages designed to appeal to a broad spectrum of travelers. Family-friendly resorts, romantic getaways, wellness retreats, and cultural holidays are all part of the diverse offerings. This expansion is particularly significant as it aligns with Greece’s broader strategy to boost its tourism sector and attract tourists from new and existing markets.

Greece’s Appeal to Global Tourists

Greece has long been a favorite destination for summer travel, and its appeal is only growing as tourists seek out sun-soaked beaches, vibrant nightlife, and rich historical sites. In 2026, the country is expected to continue its strong performance in the global tourism market, with TUI’s early booking surge proving the trend.

The Greek Islands, known for their idyllic landscapes, crystal-clear waters, and charming villages, remain a top choice for travelers seeking a quintessential Mediterranean vacation. The combination of stunning beaches, ancient ruins, and local culture makes the Greek Islands one of Europe’s most desirable destinations.

Santorini, with its whitewashed buildings and stunning sunsets, remains a particularly popular choice for honeymooners and couples, while Crete, with its archaeological sites, mountainous landscapes, and vibrant towns, appeals to families and history enthusiasts. Mykonos, with its lively nightlife and upscale resorts, continues to attract young travelers and luxury tourists alike.

In addition to the islands, mainland Greece is also gaining increasing attention from international visitors. Athens, the cradle of Western civilization, is a cultural hub, offering tourists a chance to explore iconic historical landmarks such as the Acropolis and Parthenon. The Peloponnese, with its ancient ruins, charming villages, and beautiful coastlines, is becoming an increasingly popular destination for travelers seeking a quieter, more authentic experience.

A Record-Breaking Year for Bookings

TUI’s early launch of its Summer 2026 program has resulted in a remarkable booking surge, with over 10,000 bookings logged on the first day. This marks a significant shift in consumer behavior, as travelers are eager to secure their vacations earlier than usual. The early booking period is particularly popular among those looking to secure the best prices, as many travelers take advantage of special offers and early-bird discounts.

The record-breaking Black Friday week also contributed to the high demand for TUI’s 2026 vacation packages. Consumers are increasingly planning their holidays well in advance, and the ability to book early ensures they can secure their preferred destinations and accommodations. With Greece topping the list, it’s clear that tourists are looking for destinations that offer both relaxation and exploration, with a strong focus on culture, history, and natural beauty.

The Growing Trend of Early Bookings

The rise in early bookings is a reflection of broader trends in the travel industry. With travel restrictions and uncertainties from previous years now behind them, many tourists are eager to make up for lost time and plan their vacations well in advance. Early bookings provide peace of mind, ensuring travelers get the best options and rates, especially for popular destinations like Greece.

TUI’s early booking strategy also enables the company to manage demand more effectively, ensuring that vacation packages, flights, and accommodations are available for a larger pool of customers. This is especially important as more travelers seek out customized and exclusive holiday experiences, with personalized itineraries and bespoke services becoming increasingly popular.

Impact on Greece’s Tourism Economy

As one of the top destinations for TUI’s 2026 summer program, Greece stands to benefit significantly from the surge in bookings. The increase in tourists will directly impact local economies, creating jobs and supporting businesses across the hospitality, retail, and transportation sectors. In addition, the boost in tourism will further strengthen Greece’s global reputation as a top-tier travel destination.

Local businesses, particularly in the hospitality sector, are preparing for the influx of tourists by enhancing their services, improving their infrastructure, and offering new experiences for visitors. From luxury resorts to local restaurants and guided tours, the tourism sector in Greece is ready to meet the growing demand, ensuring a seamless and memorable experience for travelers.

Looking Ahead: Summer 2026 in Greece

As the demand for travel to Greece continues to rise, TUI’s expanded portfolio for Summer 2026 reflects the growing global interest in the country. With its blend of cultural heritage, natural beauty, and modern amenities, Greece is well-positioned to remain one of Europe’s leading tourist destinations. With more tourists flocking to the islands and mainland, the summer season of 2026 is set to be one of Greece’s best in recent history, with TUI’s early booking success marking the beginning of another record-breaking year for the country’s tourism industry.