Greece Witness its Short-Term Rental Market Expands in this Year, Attracting New International Travelers, Boosting their Local Tourism with Increased Bed Capacity and Property Listings

Published on November 28, 2025

In 2025, the Greek short-term rental market has shown great development due to strong demand from international visitors. According to government-supported estimates, including those by the Greek Tourism Confederation (SETE), there is consistent growth in both the number of available properties and bed capacity during the first ten months of the year. This growth not only indicates Greece’s continuing status as one of the top holiday destinations but also points to the growing contribution of short-term rentals within the country’s tourism economy.

In Greece, during the period January to October 2025, the number of beds continued to surge upwards, exceeding one million early in the season. This suggests that this steady growth in supply has balanced the demand for flexible and affordable accommodations, with international tourism still proving a driving force in the sector.

Available Properties and Bed Capacity: Record-Breaking Growth

The number of available short-term rental properties in Greece increased significantly in 2025. As reported by government sources, the number of listings jumped from 213,000 in January to 247,000 by August, marking the highest peak in the summer rental market since 2019. Even after the high season, the trend continued with October recording 234,000 properties — a 9,000 increase over the same month in 2024.

In parallel, bed capacity also saw impressive growth, surpassing one million beds by April. By June, bed capacity reached 1.061 million, peaking at 1.081 million in August. Despite the typical drop following the summer season, October still saw 1.03 million beds, a 38,000 increase over October 2024. This consistent growth in both property listings and bed capacity demonstrates the increasing prominence of short-term rentals in meeting the growing demand for accommodations in Greece.

Length of Stay Stabilizes, Reflecting a Shift in Travel Behavior

The average length of stay saw minor fluctuations throughout the year. During the first quarter, the average length of stay was slightly shorter, ranging from 3.1 to 3.4 nights, reflecting a softer winter season. However, from April onward, the average length of stay stabilized, with travelers opting for longer visits. July and August saw an average of 4.1 and 4.2 nights, respectively, marking the longest stays recorded in 2025. The trend continued in the shoulder season, with September and October averaging 3.8 nights.

This shift in traveler behavior points to an evolving tourism market in Greece. Longer stays are increasingly popular, with more tourists choosing to extend their time in Greece, particularly as remote work and digital nomadism gain popularity. This trend not only reflects changing vacation habits but also highlights the increasing role of short-term rentals as a key accommodation choice for those seeking more flexibility and extended stays.

International Demand Fuels Market Growth and Strengthens Tourism

One of the main factors driving the growth of Greece’s short-term rental market is the consistent rise in international demand. According to data from SETE, foreign visitors accounted for 60 percent of short-term rental bookings in January. This share rose dramatically to 86 percent by April, and throughout the summer, more than 90 percent of guests were international travelers.

September saw a new peak, with 94 percent of bookings coming from foreign visitors — the highest percentage recorded since 2019. Even in October, 88 percent of all bookings were made by international guests, indicating that Greece’s tourism remains highly attractive to overseas travelers, even outside of the traditional summer season.

This strong international demand highlights Greece’s resilient tourism industry and reinforces its reputation as a sought-after global destination. The country’s natural beauty, cultural heritage, and year-round appeal are major factors drawing travelers from across the world. The growing percentage of international visitors in the short-term rental market further cements Greece’s position as one of the most prominent players in the global tourism landscape.

Greece’s Short-Term Rentals: A Key Driver of Tourism Growth

The continued expansion of short-term rentals is having a significant impact on Greece’s broader tourism sector. With the increase in available properties and the rise in international travelers, short-term rentals are playing an increasingly crucial role in accommodating the influx of visitors. This sector provides a flexible and diverse range of options for tourists, offering them more personalized and often more affordable stays compared to traditional hotels.

Beyond accommodation, short-term rentals contribute to local economies by fostering tourism in both popular destinations and lesser-known regions. Local businesses, from restaurants and shops to tour operators, benefit from the influx of tourists staying in vacation rentals, helping to create a more sustainable tourism model that extends beyond the typical high season.

As more travelers choose Greece for their vacations and longer stays, the short-term rental market provides the tourism sector with new growth opportunities, ensuring that the country remains competitive in a global market that is increasingly favoring flexible travel options.

Looking Forward: A Strong Future for Greece’s Short-Term Rentals and Tourism

With record-high international demand, consistent growth in bed capacity, and longer stays, Greece’s short-term rental market is on track to continue its upward trajectory. The combination of a strong global reputation, rising international tourism, and the flexibility of short-term rentals proves that the future of the market is bright.

With remote work gaining more and more ground, and with tourists wanting to stay longer in destinations and have more flexibility, Greece finds itself in an excellent position to accommodate these changing trends. Tourism’s dependence on the short-term rental sector will further increase in order to allow tourists greater freedom of choice in accommodation options and contribute to sustainable tourism development in Greece. Boasting great landscapes, a rich cultural history, and ever-better accommodation, Greece retains its position among international travelers seeking quality, affordable, and flexible accommodation-an assurance that the Greek short-term rental market will continue to grow over the coming years.