Greece’s AI Revolution: Transforming Tourism and Enhancing Visitor Experience

Published on November 25, 2025

Greece, renowned for its rich history, stunning landscapes, and vibrant culture, is stepping into the future with an ambitious plan to revolutionise its tourism industry. By leveraging artificial intelligence (AI) and smart digital tools, Greece aims to not only enhance the visitor experience but also streamline destination management, making travel easier and more personalised for tourists. As the country welcomes millions of visitors each year, this innovative shift promises to redefine what it means to travel to Greece.

The Greek Ministry of Tourism is leading this transformation with the introduction of new AI-powered services that cater to every type of traveller. Through tools like the official mAiGreece app, visitors will now have access to real-time, multilingual support. Whether it’s finding the nearest hospital, emergency services, or getting recommendations for local attractions, the app brings all this information into one easy-to-use interface. By combining essential travel details with cutting-edge AI, the app serves as a digital travel companion that aims to keep travellers safe and informed throughout their journey.

In addition to safety features, Greece is making significant strides with its official travel portal, VisitGreece. The platform, which has long been a go-to resource for planning trips to Greece, is being enhanced with AI technology to offer more tailored suggestions based on individual traveller preferences. Whether a visitor is interested in exploring ancient ruins, relaxing on pristine beaches, or enjoying gastronomic delights, the portal will provide real-time, dynamic recommendations designed to meet their specific needs. The use of AI ensures that each visitor can enjoy a uniquely curated travel experience, making Greece an even more appealing destination.

This shift towards AI is part of a broader strategy to implement Destination Management and Marketing Organisations (DMMOs) throughout Greece. These regional hubs will focus on managing destinations more efficiently and ensuring that tourism benefits local communities. By analysing visitor data, DMMOs will help spread tourism across the country, ensuring that even smaller, less-visited areas benefit from tourism. This system aims to balance visitor numbers, reduce over-tourism in popular spots, and protect sensitive cultural heritage sites.

The AI-driven systems also promise to transform how Greece markets itself to potential visitors. Smart technologies will enable the country to offer more personalised services and experiences, such as custom tour packages, local events, and even suggestions based on previous interactions. For instance, a traveller interested in wellness tourism may receive personalised suggestions for spa retreats, yoga sessions, or nature walks in quieter parts of Greece, allowing them to discover hidden gems that may otherwise have gone unnoticed.

Local businesses will also be empowered by these new tools. Hotels, restaurants, and tour operators are encouraged to integrate AI into their services, ensuring that each tourist receives an experience tailored to their expectations. The use of AI will help businesses anticipate customer needs and respond with greater efficiency, enhancing both service quality and customer satisfaction.

This technological leap isn’t just about convenience for tourists; it’s also a step towards ensuring the long-term sustainability of Greece’s tourism industry. The government aims to reduce the environmental and social impacts of mass tourism by using AI to monitor visitor flows and suggest less crowded alternatives. By spreading out tourism, Greece hopes to protect its pristine natural resources and cultural landmarks while supporting local economies.

The Ministry of Tourism has made it clear that the AI-driven initiatives are not just about modernising Greece’s tourism infrastructure but also about preserving the country’s heritage. The focus is on enhancing the cultural experience for tourists, not replacing it. For example, augmented reality (AR) is being increasingly used at historical sites, allowing visitors to engage with the past in new and exciting ways. This tech integration ensures that visitors don’t just see Greece—they interact with it on a deeper level.

With the AI initiatives, Greece is setting itself apart from other tourist destinations by providing a more personalised, safe, and seamless experience for its visitors. For both tech-savvy travellers and those seeking a traditional Greek holiday, the country’s digital transformation promises to make every journey more efficient, enjoyable, and memorable.

As Greece continues to innovate and adapt to the evolving travel landscape, the government remains committed to combining technology with its world-famous hospitality. The AI-driven strategies aim to bring about a brighter, more sustainable future for Greek tourism, benefiting both visitors and the communities they explore. This blend of tradition and innovation ensures that Greece remains a top destination for travellers worldwide, offering an experience that is as modern as it is timeless.