Greece’s Eastern Macedonia, Thrace, and Karpathos: Emerging Sustainable Tourism Destinations for German Travellers

Published on December 12, 2025

Several hidden gems in central Greece have yet to be discovered by the international tourist market. Eastern Macedonia, Thrace, and the island of Karpathos are being promoted as sustainable and authentic travel destinations with a distinct and high-quality tourism experience. These areas are now gaining popularity among travellers looking for off-the-beaten-path destinations that offer authentic encounters with nature, culture, and local traditions.

A recent event in Frankfurt, organised by the Greek National Tourism Organisation (GNTO), provided a unique opportunity for the German market to learn about the exceptional qualities of these regions. The informational gathering on December 4, 2025, highlighted the comparative advantages of Eastern Macedonia, Thrace, and Karpathos, providing insight into their tourism potential and appeal to international visitors.

Unveiling the Potential of Eastern Macedonia and Thrace

Eastern Macedonia and Thrace, located in northern Greece, have long been overshadowed by more popular tourist destinations in the country. However, the region’s exceptional natural beauty, rich cultural heritage, and commitment to sustainable tourism practices are beginning to draw more attention.

At the event in Frankfurt, the Deputy Regional Governor for Tourism of Eastern Macedonia and Thrace, P. Archontis, delivered a presentation that showcased the region’s tourism routes and its distinctive offerings. These included scenic hiking trails, cultural festivals, and opportunities to explore the area’s diverse landscapes, from its rugged mountains to pristine beaches. The region has been making strides in implementing sustainable tourism practices, ensuring that its natural and cultural resources are preserved for future generations.

Eastern Macedonia and Thrace are also positioning themselves as a key destination for nature tourism and outdoor adventures. Activities such as birdwatching, hiking, cycling, and cultural exploration are prominent within the region. These authentic experiences, combined with the region’s efforts to maintain environmental sustainability, are seen as key selling points for travelers looking for less commercialized destinations.

Karpathos: An Island of Authenticity and Natural Beauty

Situated between the islands of Crete and Rhodes, Karpathos is often regarded as one of Greece’s best-kept secrets. The island has been highlighted as a truly authentic destination, offering visitors a chance to experience Greece at its most natural and unspoiled. Its breathtaking landscapes, charming villages, and rich cultural heritage make it an attractive destination for those seeking both relaxation and adventure.

A significant part of Karpathos’ appeal lies in its ability to offer a diverse range of experiences. From pristine beaches to rugged mountain hikes, the island provides something for everyone. Visitors can explore traditional villages where time seems to have stood still, or they can enjoy outdoor activities such as windsurfing, sailing, and hiking in the island’s protected nature reserves.

During the Frankfurt event, A. Milios, the Deputy Mayor for Tourism of Karpathos, spoke about the island’s authentic experiences and its commitment to sustainable tourism. He emphasized the island’s natural beauty, local traditions, and the variety of activities available to visitors. He also mentioned a key development that is set to boost Karpathos’ accessibility: the launch of a direct Eurowings flight connection between Düsseldorf and Karpathos, starting in May 2026. This new route is expected to open the doors for a more significant influx of German tourists eager to explore the island’s rich culture and unspoiled landscapes.

Promoting Sustainable Tourism to the German Market

The focus on sustainability was a central theme of the event, with all three destinations showcasing how they are aligning with the growing demand for environmentally conscious travel. The regions are committed to promoting eco-friendly practices, minimizing their carbon footprint, and preserving local traditions and ecosystems.

Videos highlighting the natural beauty and cultural offerings of Eastern Macedonia, Thrace, and Karpathos were screened during the event, along with promotional materials that painted an enticing picture of what visitors could expect. Attendees also had the chance to experience the local flavours of these destinations during a traditional Greek lunch that was served after the presentations. The lunch featured authentic dishes prepared using local ingredients, further immersing the guests in the authentic cultural experience these regions have to offer.

The Greek National Tourism Organization’s promotional initiatives are set to continue with further familiarization trips, targeted marketing campaigns, and the development of tailored travel packages aimed at the German market. These efforts are aimed at encouraging more German tourists to visit and explore these undiscovered Greek treasures.

The Future of Travel to Eastern Macedonia, Thrace, and Karpathos

With the rise of sustainable travel and growing demand for authentic, lesser-known destinations, Eastern Macedonia, Thrace, and Karpathos are positioning themselves to meet the evolving preferences of travelers in the coming years. Their efforts to promote responsible tourism, coupled with their natural beauty and rich cultural heritage, make them strong contenders in the competitive global tourism market.

The launch of new routes, such as the Eurowings Düsseldorf-Karpathos connection, further enhances the accessibility of these destinations, making them even more attractive to international visitors. With more travelers looking to experience destinations that are off the beaten path, these regions of Greece have the potential to become top destinations for those seeking a deeper connection with nature and culture.

As the world of tourism continues to evolve, Eastern Macedonia, Thrace, and Karpathos stand ready to offer travelers a unique and sustainable alternative to the overcrowded tourist hotspots. For those willing to explore beyond the typical tourist routes, these regions promise an authentic, enriching experience that is sure to leave a lasting impression.

Conclusion

The event in Frankfurt not only highlighted the distinct offerings of Eastern Macedonia, Thrace, and Karpathos, but also Greece’s commitment to sustainable tourism. With direct flight connections, immersive cultural experiences, and a focus on environmental preservation, these regions are an exciting option for travellers looking for new and authentic destinations. With Germany’s tourism market showing increasing interest, the future for these Greek destinations appears bright as they continue to emerge as key players in the sustainable travel sector.