Greece’s Tourism Boom: Maritime Travel Now Sees Millions of Passengers, Second Only to Italy

Published on December 4, 2025

Greece’s ports saw a remarkable 81.1 million passengers in 2024, securing its place as the second-busiest maritime destination in the European Union. According to recent data from Eurostat, only Italy recorded more passengers, with a total of 93.5 million. This performance underscores the continued importance of maritime tourism in Greece, which is renowned for its islands, beaches, and rich history.

Despite challenges faced by the global tourism sector in the post-pandemic era, Greece’s maritime sector has shown strong resilience, attracting millions of travelers to its ports. The country’s ports remain essential gateways for visitors, particularly those arriving by ferry to famous destinations such as Santorini, Mykonos, Crete, and Rhodes.

Greece’s Growing Role in European Maritime Tourism

With 81.1 million passengers in 2024, Greece’s position as the second-busiest maritime tourism hub highlights the country’s role as a major player in the European tourism industry. Greek ports have long been a key entry point for tourists traveling to the Mediterranean, and the numbers confirm the continued popularity of Greece as a cruise and ferry destination.

Tourists traveling by sea are drawn to Greece’s beautiful islands, each offering distinct cultural experiences, historical landmarks, and natural beauty. From the iconic white-washed buildings of Santorini to the ancient ruins of Crete, Greece continues to captivate millions of passengers who arrive at its maritime ports.

Comparison with Other EU Maritime Destinations

While Italy leads the EU in passenger numbers, with 93.5 million in 2024, Greece’s 81.1 million passengers still represents a strong performance for the country. Following Italy and Greece in third place is Denmark, with 41.3 million passengers. Collectively, EU ports saw a 6.2% increase in passenger numbers, welcoming a total of 417.8 million passengers in 2024. This increase, compared to 2023, marks a recovery trend, although it is still slightly below pre-pandemic levels by 0.1%.

The overall increase in maritime tourism indicates the growing significance of ferries and cruise ships as primary modes of travel in Europe, particularly to popular destinations in the Mediterranean. Greece’s Aegean Sea region, along with its vibrant port cities such as Piraeus, Thessaloniki, and Heraklion, remain pivotal in drawing tourists from across the globe, especially in summer months.

Greek Maritime Tourism: Key Factors Behind the Growth

Several factors have contributed to Greece’s robust maritime tourism performance in 2024. Ferry connections between the mainland and the islands have been a popular and affordable way for tourists to travel across the country. With modernized ferries, enhanced passenger comfort, and increased frequency of services, Greek ferries have become an efficient and enjoyable way to explore multiple islands in one trip.

Furthermore, cruise tourism in Greece continues to be a key element of the maritime sector. Major cruise lines regularly dock in Greek ports, with ships arriving from Mediterranean and European routes, bringing thousands of international travelers. Cruise tourism contributes significantly to Greece’s maritime passenger numbers, as the country is home to some of the most sought-after cruise destinations in the world.

Cultural heritage, Greek cuisine, and local hospitality are also major draws for tourists. Many passengers who arrive by sea take part in guided tours to explore the ancient temples, churches, and archaeological sites in Greece’s cities and towns, ensuring that their maritime journey also offers an immersive cultural experience.

Sustainability Efforts and Future Prospects

As tourism continues to grow in the country, the Greek government has prioritized sustainability in its maritime tourism strategies. New environmental regulations for ferries and cruise ships are being enforced to reduce carbon emissions and minimize the environmental impact of maritime tourism. The adoption of eco-friendly ships, the development of sustainable ports, and the promotion of green tourism practices are helping to position Greece as a destination for responsible travel.

The increase in passengers and the expansion of Greece’s maritime tourism industry also offer opportunities for growth in related sectors such as hospitality, retail, and local businesses. With the potential for sustainable tourism on the rise, Greece is focusing on diversifying its tourism offerings to ensure continued growth that benefits local communities while preserving its natural beauty.

Challenges and Opportunities Ahead

Despite the growth, there are challenges in managing the surge of maritime tourists. Overcrowding at popular ports and islands can lead to strain on local infrastructure and the environment. Balancing the growth of maritime tourism with sustainability and preserving the unique character of each destination will require ongoing efforts from both the government and private sector stakeholders.

However, the rise in maritime tourism presents significant opportunities for Greece’s tourism economy. As travelers seek authentic, diverse, and eco-conscious experiences, the country’s unique blend of history, culture, and natural beauty remains a strong draw. The tourism sector’s contribution to Greece’s GDP is expected to continue growing, fueled by both international tourists and increasing domestic interest in exploring the country’s islands and coastal regions.

Conclusion: Greece’s Maritime Tourism Future

Greece’s success in attracting 81.1 million maritime passengers in 2024 is a testament to the country’s enduring appeal as a top Mediterranean travel destination. As maritime tourism continues to thrive, the Greek government is working to ensure that the industry remains sustainable, innovative, and responsible. With continued investment in infrastructure, eco-tourism, and cultural experiences, Greece is well-positioned to remain one of the most visited maritime destinations in Europe and beyond.