Greece’s Tourism Industry Set for Growth with Millions of EU Investment in SMEs

Published on December 30, 2025

The European Union has announced a significant increase in funding for new tourism-related small and medium-sized enterprises (SMEs) in Greece, with a boost of €250 million aimed at fostering the growth of the sector. The funding is part of the EU’s ongoing efforts to support the recovery and development of the tourism industry, which plays a key role in Greece’s economy. The initiative is set to help young and emerging businesses within the tourism sector, providing them with financial assistance to enhance Greece’s tourism infrastructure, services, and global competitiveness.

The EU funding will be allocated to support the development of new businesses and innovation within Greece’s thriving tourism industry, particularly those located in regions outside of the major tourist hubs like Athens and the Greek islands. This move reflects Greece’s continued commitment to strengthening its tourism sector and ensuring that small businesses have the resources they need to thrive in an increasingly competitive global market.

Supporting the Growth of Tourism SMEs

The new EU funding is aimed specifically at small businesses within the tourism industry, including start-ups, hotels, local tour operators, and cultural establishments. These businesses are often vital to the local economy, providing jobs, fostering community development, and enhancing the authenticity of the tourism experience for visitors. By providing financial support to these SMEs, the EU aims to stimulate innovation and ensure that the tourism industry continues to thrive, particularly in the wake of the global pandemic, which had a profound impact on the sector.

The funding will be distributed across various regions of Greece, with a focus on encouraging businesses in underdeveloped areas that are in need of investment to improve their infrastructure and services. Local tourism businesses are expected to use the funds to improve their offerings, upgrade their facilities, and create new products and services that will attract more international visitors.

By helping SMEs to innovate and adapt to evolving tourism trends, the EU’s investment in Greece’s tourism sector is expected to lead to the development of new, sustainable tourism products, making Greece even more attractive to travelers in 2025 and beyond.

EU’s Focus on Sustainable and Innovative Tourism

As part of its tourism development strategy, the European Union has placed a strong emphasis on sustainable tourism and innovation. With the ongoing challenges posed by climate change and the need for responsible tourism practices, the funding will prioritize eco-friendly initiatives and projects that focus on sustainability.

SMEs are encouraged to develop products and services that are environmentally responsible, such as eco-tourism experiences, sustainable accommodations, and low-impact transportation options. The funding will also be used to improve infrastructure and promote digital innovation, making it easier for small businesses to reach a global audience through online marketing and booking platforms.

This shift toward sustainable tourism is in line with Greece’s broader strategy to promote responsible travel while preserving the country’s natural beauty and cultural heritage. By encouraging small businesses to invest in sustainable practices, Greece aims to continue attracting visitors who value responsible tourism and are looking for eco-friendly experiences.

Expanding Greece’s Tourism Offerings

With the increased EU funding, Greece is poised to expand its tourism offerings, making the country even more appealing to a wider range of travelers. While destinations like Athens, Mykonos, and Santorini are popular with international visitors, Greece’s tourism sector has the potential to expand beyond these iconic spots. The EU funding will allow for the development of new tourism products in lesser-known destinations, such as rural regions, historical towns, and inland areas that are not typically part of mainstream tourism routes.

This strategy of promoting off-the-beaten-path destinations is designed to reduce overcrowding in well-known tourist hotspots and ensure that visitors experience a more authentic and diverse side of Greece. Tourists will have the opportunity to explore new regions, such as the mountains of Pelion, the vineyards of Nemea, and the scenic beauty of the Greek mainland, which offers rich history and culture beyond the islands.

Boosting Local Economies Through Tourism

The growth of SMEs in Greece’s tourism industry has a direct impact on the local economy. Tourism-related small businesses contribute significantly to job creation, local employment, and economic development, particularly in remote areas. By fostering the growth of these businesses, the EU funding is expected to generate significant economic benefits, both for the tourism sector and for the broader Greek economy.

Local communities will benefit from the increased tourism activity, with more opportunities for residents to participate in the industry and develop new skills. From hospitality and tour guiding to local crafts and cuisine, tourism SMEs offer a diverse range of opportunities for locals to get involved in the sector and benefit from its growth.

Long-Term Impact on Greece’s Tourism Industry

As Greece continues to recover and grow its tourism industry in the coming years, the impact of the EU funding will be felt across various sectors. By encouraging innovation, supporting small businesses, and prioritizing sustainability, the EU is helping to ensure that Greece remains a leading global destination for travelers in the future.

The funding also comes at a crucial time, as the world adjusts to post-pandemic tourism trends. With more travelers seeking unique, authentic, and sustainable experiences, Greece’s investment in small tourism businesses will help the country adapt to these changing demands and maintain its competitive edge in the global tourism market.

Conclusion

The €250 million boost in EU funding for tourism SMEs in Greece represents a significant opportunity for the country’s tourism sector to thrive and grow. By supporting small businesses, promoting sustainable tourism practices, and expanding the country’s offerings, Greece is set to become an even more attractive destination for travelers in 2025 and beyond. With this investment, Greece is not only recovering from past challenges but is positioning itself for long-term success in the competitive global tourism market.