Greene King Launches New App to Revolutionise Pub Visits for Locals and Tourists with Loyalty Rewards

Published on September 13, 2025

On September 10 2025, Greene King, one of the largest British establishments owning breweries and pubs, has released a new app designed to enhance their patrons’ experience. They has stated that the new app simplifies and allows users to integrate bookings, payments, and ordering of food and drink while earning and redeeming custom loyalty rewards. With this new technology they hope to enhance client retention and provide more tailored approaches to every Greene King brand, from smaller establishments to big pubs, for a better pub experience.

Enhanced Features for a Modern Pub Experience

The new app offers an all-in-one solution that brings convenience and personalization to the fingertips of pub-goers. By consolidating everything from reservations and menu browsing to ordering and payments, the app significantly reduces wait times and allows customers to customise their food and drinks with ease. Its intuitive design addresses common customer pain points, ensuring a smooth user experience with one-click repeat orders and a quick checkout system.

A major feature of the app is its ability to explore and interact with Greene King’s vast range of pub brands. Whether you’re in Edinburgh, London, or Bristol, the app enables users to discover what each pub has to offer, helping them find the perfect place for any occasion.

Rewarding Loyalty with Exclusive Offers

Building on the success of its predecessor, the new Greene King app introduces a new loyalty programme designed to keep customers coming back. By using the app, pub-goers can earn rewards with every visit, such as discounts, special offers, and even free meals and drinks. The app features an interactive ‘Spin to Win’ game as an incentive for new users to sign up, with prizes including free drinks, main meals, and desserts. Additionally, a new game, Greene King’s ‘Pub Match,’ has been introduced, allowing app users to compete on an interactive leaderboard and win up to 50 pound each month.

The more often customers engage with the app, the greater their chances of winning, making it a fun and rewarding way to enhance the pub experience.

A Seamless Experience for Travellers

For tourists visiting the UK, Greene King’s new app offers significant advantages. Whether you’re in London for a short trip or exploring the countryside in places like York or Oxford, the app allows travellers to locate nearby Greene King pubs, make reservations, and explore local specialities. For those unfamiliar with the area, it’s an easy way to discover where to eat and drink, with a variety of menus and drinks available to suit every taste.

The convenience of pre-ordering and paying through the app allows visitors to enjoy their meals without wasting time in queues, making it an ideal solution for those who want to make the most of their time exploring the UK. Plus, with the added benefit of the loyalty rewards system, visitors can enjoy perks on return visits, making the app a practical tool for frequent travellers.

Greene King’s Digital Growth Strategy

This new app is part of Greene King’s broader strategy to invest in digital technologies and enhance the customer experience. With the increasing demand for personalised services, the pub company is tapping into the latest tech to provide a more engaging and efficient service. The app’s ability to integrate booking systems, customised orders, and payment in one platform is a direct response to changing consumer behaviour, particularly as more people prefer digital solutions for convenience and speed.

The launch of the app also represents a significant shift in the way Greene King connects with its customers. It is not just about providing a space for pub-goers to order food and drink; the app’s focus on customer engagement and loyalty will help build stronger relationships with customers, encouraging repeat visits and higher spend.

Benefits for Tourists and Locals Alike

For both tourists and locals, the new Greene King app provides an excellent opportunity to enhance the pub experience. In addition to the core functionalities of ordering and paying, the app also includes exclusive offers, real-time updates on events and promotions, and an interactive way to stay connected with Greene King’s vast network of pubs across the UK. Whether you’re in Manchester, Birmingham, or visiting the coastal towns of Devon, the app makes it easy to find Greene King venues that fit your needs.

A Step Forward for the UK Pub Industry

The innovative new app by Greene King transforms UK’s pub industry by providing an integrated ease of booking, ordering and payments, and a touch of personalization. Loyal patrons of this pub and brewing company are rewarded for engaging with the app’s new attributes, along with enhanced gamified loyalty aspects. In fact, the enhancement of customer experience by the app allows Greene King to engage users deeper by offering tailored discounts and deals. Moreover, this apps provide tourists with the added reward of discovering some of the finest pubs in the UK.

Whether you’re a local regular or a visitor exploring the UK, Greene King’s investment in digital technology ensures that your next pub visit will be easier, faster, and more rewarding.