GUEXT 2026 in Madrid to Showcase Global Hospitality Solutions and New Innovation from 15–17 October

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The GUEXT International Hospitality Suppliers and Services Show is preparing for its second edition, scheduled to take place from 15 to 17 October 2026 in Madrid. Organised by IFEMA MADRID in collaboration with FELAC (Spanish Federation of Associations of Equipment Manufacturers for Hospitality), the event aims to bring together key players from across the hospitality industry.

As a biennial trade show, GUEXT is designed to serve as a specialised platform for businesses, suppliers and professionals connected to hospitality services, offering opportunities for networking, innovation and commercial growth.

With the announcement of its sales phase, the event is set to attract participants from across Europe and beyond.

A Comprehensive Platform Covering Seven Key Sectors

GUEXT 2026 will feature a wide range of sectors that form the backbone of the hospitality industry. The exhibition will focus on seven primary categories, including:

• Foodservice equipment
• Tableware and service solutions
• Hospitality interiors and design
• Technology and digital systems
• Coffee, tea, bakery and pastry products
• Delivery and packaging solutions
• Wellness and fitness facilities

These sectors represent the full hospitality value chain, connecting manufacturers, suppliers and service providers with businesses such as hotels, restaurants and catering companies.

The event aims to create a space where innovation and practical solutions can be explored in a professional environment.

Supporting Growth in a Changing Hospitality Market

GUEXT 2026 comes at a time when the hospitality and catering sector is experiencing positive growth. According to industry data, the market has shown an increase of 5% to 7% in business activity, reflecting rising demand across tourism, food services and institutional catering.

This growth is driven by increased travel, evolving consumer preferences and the expansion of hospitality services in both urban and regional markets.

Spain, as one of Europe’s leading tourism destinations, plays a key role in this sector. The hospitality industry in the country employs approximately 1.83 million people, highlighting its importance to the national economy.

Focus on Innovation, Sustainability and Customer Experience

A major focus of GUEXT is the role of innovation in shaping the future of hospitality. The event will highlight new technologies, sustainable practices and solutions designed to improve operational efficiency.

From digital tools that enhance guest experiences to environmentally friendly products and services, exhibitors will showcase innovations aimed at meeting the needs of modern hospitality businesses.

Sustainability is also expected to be a key theme, with increasing attention on reducing environmental impact while maintaining high service standards.

Building on the Success of the First Edition

The inaugural edition of GUEXT, held in October 2024, attracted significant international participation. The event welcomed over 7,000 professionals from 42 countries, along with more than 130 exhibitors representing various segments of the hospitality industry.

The success of the first edition demonstrated strong demand for a dedicated platform that connects suppliers, service providers and industry professionals.

Building on this momentum, the 2026 edition aims to expand its reach and offer even more opportunities for collaboration and business development.

A Strategic Meeting Point for Industry Professionals

GUEXT positions itself as a meeting point where supply and demand within the hospitality sector come together. The event provides opportunities for exhibitors to showcase products and services while allowing buyers and decision-makers to explore new solutions.

For industry professionals, the exhibition offers insights into emerging trends, technological advancements and best practices that can help improve business performance.

By bringing together stakeholders from across the industry, GUEXT contributes to strengthening the hospitality ecosystem.

Madrid as a Hub for International Trade Events

Madrid continues to establish itself as a leading destination for international trade fairs and exhibitions. The city’s infrastructure, connectivity and experience in hosting global events make it an ideal location for gatherings such as GUEXT.

IFEMA MADRID, one of Europe’s major exhibition centres, provides a modern venue equipped to host large-scale industry events.

The choice of Madrid as the host city enhances the event’s accessibility for international participants and supports its global positioning.

Driving the Future of Hospitality Industry Solutions

GUEXT 2026 reflects the evolving nature of the hospitality industry, where innovation, efficiency and customer experience are becoming increasingly important.

By bringing together suppliers, service providers and industry professionals, the event aims to support the development of new ideas and solutions that can shape the future of hospitality.

As the sector continues to grow and adapt to changing market conditions, platforms like GUEXT play a vital role in fostering collaboration and driving progress across the global hospitality industry.