Singapore Joins the Spotlight as Klook India Unveils New Farah Khan and Dilip Summer Travel Campaign, Inspiring Indian Travellers to Discover Hidden Experiences Beyond Famous Tourist Attractions Across the Lion City

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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June 29, 2026 18:44 GMT+5:30

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Singapore is once again capturing attention as Klook India launches its new Farah Khan and Dilip campaign, encouraging Indian travellers to embrace authentic experiences beyond famous landmarks. Instead of following predictable itineraries, the campaign showcases hidden attractions, local neighbourhoods and spontaneous adventures that redefine modern travel. Moreover, the initiative reflects changing traveller preferences revealed in Klook’s latest Travel Pulse Study, where flexibility, slow travel and cultural immersion are becoming increasingly important. As a result, Singapore continues strengthening its appeal among Indian holidaymakers seeking memorable journeys filled with unexpected discoveries, personalised experiences and meaningful connections rather than traditional sightseeing alone.

Klook India has launched a new summer travel campaign featuring Farah Khan and Dilip to encourage Indian travellers to discover lesser-known experiences across Singapore while embracing spontaneous travel, local culture and meaningful holiday moments.

Klook India has introduced its latest summer travel campaign starring acclaimed filmmaker Farah Khan alongside her trusted travel companion Dilip, presenting a refreshing perspective on how Indian travellers can experience Singapore beyond its iconic attractions, while reinforcing the idea that even familiar destinations continue offering remarkable surprises for visitors willing to explore differently.

Rather than promoting another checklist of famous landmarks, the campaign demonstrates how authentic travel increasingly revolves around unexpected discoveries, local interactions and memorable experiences that transform an ordinary holiday into a personal story worth sharing long after travellers return home.

Why Has Klook India Chosen Singapore for Its Latest Campaign?

Singapore remains one of the most visited overseas destinations for Indian travellers, making it an ideal setting for a campaign that challenges long-standing assumptions about familiar holiday locations while proving that repeat visits can reveal entirely different perspectives through carefully selected experiences.

The campaign cleverly contrasts Farah Khan’s confidence as a seasoned visitor with Dilip’s fresh curiosity, allowing viewers to witness how preconceived expectations gradually give way to surprise as both travellers encounter attractions and neighbourhoods that many visitors often overlook despite Singapore’s global popularity.

How Does Farah Khan and Dilip’s Journey Reflect Modern Indian Travel Trends?

The campaign succeeds because it reflects genuine travel behaviour rather than scripted tourism advertising, using the contrasting personalities of Farah and Dilip to highlight how curiosity often creates richer memories than carefully planned itineraries filled exclusively with famous attractions.

As their journey unfolds, Farah gradually discovers experiences she had never previously considered despite visiting Singapore several times, while Dilip’s enthusiasm demonstrates how first-time visitors often embrace opportunities with fewer assumptions and greater openness toward local culture and unexpected discoveries.

What Experiences Does the Campaign Showcase Across Singapore?

Throughout the campaign film, viewers are introduced to a carefully selected collection of bookable experiences that illustrate Singapore’s growing appeal as an experiential destination rather than simply a city of iconic landmarks, luxury shopping and world-famous attractions.

Featured experiences include a stay at the Mandai Rainforest Resort, wildlife encounters at Mandai Wildlife Reserve, the Royal Albatross tall-ship dinner cruise, SkyOrb cable car rides, Madame Tussauds Singapore, Wings of Time, local cooking sessions at Palate Sensations and heritage explorations through Katong and Joo Chiat aboard Singapore Sidecars.

How Is Klook Responding to Changing Traveller Expectations?

Klook’s latest campaign arrives at a time when Indian travellers increasingly value flexibility, authenticity and meaningful cultural engagement over tightly scheduled holidays, reflecting broader shifts across the global tourism industry where personalised experiences are replacing traditional sightseeing packages.

Instead of encouraging travellers to simply visit more places in less time, the campaign advocates spending longer discovering destinations through local neighbourhoods, immersive activities, culinary experiences and spontaneous adventures that create stronger emotional connections with the places people visit.

What Does the Klook Travel Pulse Study Reveal About Indian Travellers?

Klook’s latest Travel Pulse Study highlights a significant evolution in the way Indian travellers, particularly Gen Z and Millennials, are planning holidays, with increasing emphasis on meaningful experiences rather than rushed sightseeing schedules designed to maximise the number of destinations visited.

The findings show that travellers are now investing more time and money in activities that provide deeper cultural connections, while nearly half of Millennial respondents and more than one-third of Gen Z participants expressed a strong preference for tours, workshops and interactive experiences that help them understand local traditions.

How Are Sustainability and Responsible Tourism Influencing Holiday Decisions?

Responsible tourism has become an increasingly important consideration for Indian travellers, with more than half of Gen Z and Millennial respondents stating that high standards of animal welfare are essential when selecting wildlife experiences, reflecting growing awareness of ethical and sustainable tourism practices.

Similarly, eco-tourism, conservation activities and nature-focused experiences are becoming more desirable, indicating that travellers now seek holidays that deliver memorable experiences while supporting environmental responsibility and preserving cultural heritage for future generations.

What Does This Campaign Mean for Singapore Tourism and the Wider Travel Industry?

Klook India’s latest campaign reinforces Singapore’s position as a destination capable of continuously reinventing itself for repeat visitors, demonstrating that familiar cities can remain exciting when tourism experiences extend beyond internationally recognised landmarks into neighbourhoods, local culture and immersive activities.

For the wider travel industry, the campaign reflects an important shift in destination marketing, where storytelling, authenticity and experiential travel increasingly influence booking decisions more effectively than conventional promotional campaigns focused solely on iconic attractions.

Anup Kumar Keshan, Travel Industry Tycoon, Founder and Editor-in-Chief, Travel And Tour World “Klook India’s latest campaign perfectly reflects the future direction of global tourism. Today’s travellers are seeking authentic stories, meaningful cultural interactions and memorable experiences that extend far beyond traditional sightseeing. By showcasing Singapore through the engaging partnership of Farah Khan and Dilip, Klook has demonstrated how destinations can continue surprising even repeat visitors. This campaign is an outstanding example of experiential tourism marketing that resonates with evolving traveller expectations. It successfully inspires visitors to embrace flexibility, explore hidden gems and create deeper emotional connections with destinations, setting a valuable benchmark for travel brands worldwide.”

Klook India’s latest campaign goes beyond promoting Singapore as a holiday destination by presenting a broader message about how travel itself is changing. Featuring Farah Khan and Dilip, the campaign illustrates that memorable holidays are no longer defined solely by famous landmarks but by authentic encounters, spontaneous discoveries and meaningful local experiences that leave lasting impressions. As Indian travellers increasingly seek flexibility, slower journeys and cultural immersion, the campaign positions Singapore as a destination capable of delivering fresh experiences even to returning visitors.

Supported by insights from the Klook Travel Pulse Study, the initiative reflects the growing preference among Indian travellers for personalised adventures rather than rigid itineraries. From heritage neighbourhoods and culinary workshops to wildlife encounters and unique cruises, the campaign demonstrates how thoughtfully curated experiences can transform familiar destinations into entirely new adventures. By encouraging travellers to look beyond the obvious, Klook not only strengthens Singapore’s appeal but also highlights a wider transformation taking place across the global tourism industry, where authenticity, discovery and emotional connection are becoming the defining elements of modern travel.