Published on : Tuesday, March 23, 2021
The Hotel Association of India (HAI) called upon industry stakeholders to treat Tourism as a ‘Common Agenda’ and also highlights the need to make tourism viable, sustainable, accessible and affordable for all.
Addressing the recent BITB conclave attended by 150 delegates and senior leaders from Travel & Tourism industry, KB Kachru, Vice President, Hotel Association of India and Chairman Emeritus & Principal Advisor-South Asia, Radisson Hotel Group said, “One of the biggest pillars of Indian tourism is its heritage. Today, more than 90 per cent of the country’s heritage is in urgent need of revitalization. Its conservation is important for identifying, analysing, recording and protecting cultural resources. It is also an important tool for defining the landmark within the heritage area as well as to generate economic return and support the tourism industry. It not only preserves our historical legacy from further degradation but also strengthens the essence of the country’s rich past. Travel is not just about a destination; the journey is equally important. Attention to this will enhance tourism business.”
“This will also help strengthen the sector to unlock its potential and generate employment to support the post-pandemic economic revival,” he added.
The apex industry body also suggested that the private sector and state governments should work together to usher the revival of the tourism sector and put it back on the track of recovery. HAI believes that the industry requires integrated and focussed efforts to ease domestic travel.
According to HAI, the ongoing crisis is posing to be an opportunity to plan a better future with people, society and community being at the centre of future growth. Some of the key initiatives that can be undertaken to catapult the industry into exponential growth are: