Halifax AI: Your Smart Travel Companion Powered by GuideGeek Technology

Published on October 23, 2025

Discover Halifax has teamed up with Matador Network to launch a new AI travel assistant named Halifax AI for improving the visitor experience among individuals who are thinking of visiting Halifax Regional Municipality (HRM). The advanced technology of GuideGeek AI leverages real-time, personalised travel tips and recommendations to help travellers organise and enhance their visit to Halifax and the HRM.

Whether it’s crafting custom itineraries or offering local activity suggestions, Halifax AI is designed to assist visitors at every stage of their journey. With a vast database powered by Discover Halifax’s website and over 1,000 travel information integrations from GuideGeek’s technology, Halifax AI delivers thoughtful and well-rounded responses to every inquiry. This AI travel genius is not only a practical resource for exploring the region but also offers insights into local businesses and underrepresented communities.

Personalized Travel Tips Powered by AI

Visitors to Halifax can now access a more dynamic and interactive travel experience thanks to Halifax AI. By visiting discoverhalifaxns.com and clicking on the chat icon, travelers can ask the AI for personalized itineraries based on their interests and budget. The AI tool can also suggest local activities, from scenic coastal hikes to unique glamping experiences, all tailored to each visitor’s preferences.

As AI technology continues to shape the tourism industry, Halifax AI is a significant step forward, providing immediate, personalized responses that help tourists maximize their visit to the region. From recommending activities for families to guiding solo travelers through hidden gems, this AI tool brings a new level of convenience to exploring the city.

Inclusive Travel Information and Support for All Communities

One of the standout features of Halifax AI is its inclusivity. According to Ross Borden, CEO of Matador Network, the AI tool was specifically designed to offer diverse recommendations that highlight both urban and rural destinations. In addition, the AI includes content supporting Mi’kmaq, 2SLGBTQIA+, and African Nova Scotians, ensuring that all communities are represented in the responses provided. This inclusivity aims to ensure that visitors get a holistic, culturally rich perspective of Halifax, promoting the city as a welcoming destination for everyone.

Clare Tidby, Vice President of Marketing and Visitor Experience at Discover Halifax, emphasized that the AI tool is trained on the Discover Halifax website, along with guides, maps, and member listings, ensuring it delivers well-rounded and thoughtful answers. This comprehensive data ensures that visitors receive high-quality recommendations, from the best food spots to family-friendly attractions, making their journey through Halifax both seamless and enjoyable.

Halifax Joins a Growing Network of DMOs Using AI

The launch of Halifax AI places Discover Halifax at the forefront of AI-driven tourism experiences. It follows the trend set by other Destination Marketing Organizations (DMOs) in Canada, such as Destination Toronto, Travel Manitoba, and Tourism Richmond, who have adopted GuideGeek AI to enhance their visitor services. Internationally, DMOs representing New Zealand, Greece, and New York City have also embraced AI technology to provide customized travel assistance to their visitors, showing the growing influence of AI in shaping the future of tourism.

About Discover Halifax

Discover Halifax is a non-profit organization focused on maximizing the economic and social benefits of tourism for Halifax and its residents. By showcasing the best of the region, Discover Halifax works alongside industry partners to shape the future of tourism through responsible planning, investment, and innovative design. The organization’s goal is to promote Halifax as a prime destination for both leisure and business travelers, driving sustainable growth within the tourism sector.

About Matador Network

Matador Network is the leading global media brand for modern adventurers and the creator of GuideGeek, the award-winning AI travel genius. With a large following across various social platforms, Matador’s content has revolutionized the way people engage with travel. Their videos generate over 140 million monthly views, and their content distribution deals with airlines, airports, and other travel partners reach millions of travelers globally. GuideGeek AI is used by numerous travel brands and destinations worldwide, providing personalized recommendations and insights to over 1 million users.

A Smarter Way to Explore Halifax

Halifax AI represents a notable achievement for Discover Halifax, capitalising on GuideGeek’s AI technology to provide a more personalised, efficient, and inclusive way for visitors to plan their trips. Halifax AI will ensure travellers receive up-to-date recommendations on everything from outdoor activities to local experiences, all while highlighting the various diverse communities in Halifax. As more and more destinations around the world begin to adopt similar technology and approaches, Halifax AI will herald a new precedent for tourism personalisation.