Hampton By Hilton Opens First Hotel in Cusco, Peru With Twenty Million USD Investment, Enhancing Tourism Growth And Expanding Their Latin American Footprint

Published on November 24, 2025

Hampton by Hilton, one of the most recognizable brands within Hilton’s global portfolio, celebrated the official opening of Hampton by Hilton Cusco, marking a major milestone in the brand’s expansion within Latin America. Situated in Cusco, the ancient capital of the Inca Empire and a UNESCO World Heritage Site, the hotel is the third Hampton by Hilton property in Peru after successful openings in Lima San Isidro and Arequipa. The US$20 million investment further cements the hotel’s position to be a leader in the region’s tourism sector and increases the attractiveness of Cusco as a world-class destination.

Being one of the most visited cities in Peru and a popular gateway to Machu Picchu and other cultural landmarks, Cusco benefits from high volumes of international and domestic tourists every year. The opening of Hampton by Hilton Cusco adds to the city’s growing infrastructure, providing much-needed quality accommodations to support the city’s expanding tourism sector.

Strategically Located to Enhance the Visitor Experience

Situated just 500 meters from the Koricancha Temple and 1 kilometer from the Plaza de Armas, Hampton by Hilton Cusco is in an ideal location to attract both tourists and business travelers. The hotel’s close proximity to the city’s key historical sites makes it a prime choice for visitors seeking easy access to Cusco’s rich cultural heritage. Guests can explore the city’s archaeological treasures, museums, and vibrant markets while enjoying modern amenities designed to ensure comfort and relaxation.

The hotel features 120 rooms with a concept that combines comfort, value, and genuine hospitality. Amenities include free Wi-Fi, a wellness area with a jacuzzi, a 24/7 market, and a meeting room for up to 60 people, making it not only ideal for leisure visitors but also for business tourists attending meetings or conferences in the region. Hampton by Hilton Cusco is designed to serve both the traditional leisure tourist and the growing segment of business travelers, contributing to diversified tourism offerings in Peru.

Supporting Peru’s Tourism Sector with Sustainable Hospitality

The investment in Hampton by Hilton Cusco also underscores Hilton’s long-term commitment to sustainable tourism in Latin America. Hilton’s focus on sustainability aligns with Peru’s strategic goal of promoting eco-friendly and sustainable tourism practices. The Hampton by Hilton Cusco is designed to not only provide high-quality accommodations but also incorporate environmentally responsible practices that reduce its carbon footprint, ensuring that the hotel contributes positively to the local ecosystem and tourism experience.

This development represents a growing trend of global hospitality brands investing in Peru, as tourism becomes one of the key drivers of the country’s economic growth. The hotel’s strategic location, along with its affordable luxury, plays a significant role in attracting higher volumes of international travelers, contributing to tourism revenue, job creation, and local economic development.

Enhancing Local Infrastructure and Tourism Offerings in Cusco

Hampton by Hilton Cusco is not just a new hotel; it’s a part of the broader tourism infrastructure development that is helping Cusco evolve into a modern, globally competitive destination. The city, which already draws millions of visitors due to its proximity to Machu Picchu, benefits from the opening of this hotel as it enhances the city’s hotel capacity and complements other tourism investments in the region.

The new hotel will also support local tourism businesses, including tour operators, cultural experiences, and food tourism ventures, creating a more holistic and enriched tourism ecosystem. The property’s meeting facilities will allow business tourism to thrive, bringing more international conferences and business events to the region. This development further positions Cusco as an essential destination not just for leisure travelers but for the growing business tourism market in Latin America.

Hilton’s Regional Growth Contributes to Latin America’s Tourism Landscape

Hilton’s expansion in Latin America is a key part of its broader strategy to support the growing demand for quality, accessible accommodations across the region. During the opening ceremony, Pablo Maturana, Hilton’s Vice President of Development for Latin America, highlighted the importance of Cusco in Hilton’s growth strategy in Latin America and underscored the partnership with Metro Hotels as integral to the success of the brand’s expansion.

With more than 290 hotels in operation across the Caribbean and Latin America, and around 140 projects in development, Hilton is strengthening its presence across the region. The Hampton by Hilton Cusco opening forms part of Hilton’s broader vision to expand into key tourism destinations that cater to both international visitors and regional travelers.

Boosting Economic Growth and Job Creation

The Hampton by Hilton Cusco opening is expected to have a significant positive economic impact on Cusco and the wider Peru region. The US$20 million investment contributes directly to the local economy through job creation, both during the construction phase and throughout the hotel’s operation. In addition to generating employment in hotel management and operations, the property will support the local supply chain, providing opportunities for local businesses, including suppliers of food, beverages, cleaning services, and tourism-related activities.

As tourism continues to grow in Peru, developments like Hampton by Hilton Cusco help to support the country’s ambition to attract high-value international travelers, contributing to the long-term sustainability of the tourism sector and boosting the region’s ability to compete as a top-tier destination in Latin America.

Looking Ahead: Hilton’s Role in Shaping Peru’s Future Tourism Landscape

In line with Hilton’s commitment to the development of the tourism sector in Peru, this announcement strengthens Latin America’s position as a global tourism powerhouse. With Hilton continuing to expand its portfolio in the region, the company looks set to have a key role in shaping the future of tourism across Peru and Latin America, while ensuring such tourism infrastructure is built on the principles of sustainability, innovation, and local engagement.

With the improved guest experience, job creation, and tourism services, Hampton by Hilton Cusco is well-placed to contribute to the developing tourism sector in Peru, bring global travelers to Cusco, and leave a lasting mark on the region’s economic and cultural development.