Hanoi Tourism Industry Grows Strongly, Attracting More than Two Million Visitors in November with Twenty Increase in its International Arrivals

Published on December 13, 2025

With 2.5 million visitors arriving in November 2025, tourism in Hanoi, the vibrant capital of Vietnam, has grown incredibly. According to the municipal Department of Tourism, such a surge means that international arrivals increased by 25% and domestic tourism grew by 10% compared to the same period last year, which underlines the growth trend in the city’s appeal for international tourists and local travelers alike. With rich cultural heritage, historical building landmarks, and the vibrant atmosphere, Hanoi continues to attract visitors around the world, increasing tourism revenue and solidifying the city’s position as a main player in Vietnam’s explosive tourism market.

Strong International Interest Fuels Hanoi’s Tourism Boom

The sharp rise in international arrivals—a 25% increase—has been one of the key drivers behind the city’s strong tourism performance. Hanoi has long been a favorite for travelers seeking to experience Vietnam’s rich cultural heritage, with popular sites such as the Hoan Kiem Lake, Old Quarter, Temple of Literature, and the Ho Chi Minh Mausoleum. These cultural and historical landmarks, combined with new tourism initiatives and improved infrastructure, are making Hanoi an increasingly attractive destination for international visitors.

As global tourism recovers, Hanoi is becoming a top choice for international travelers seeking a mix of cultural experiences, delicious cuisine, and affordable travel options. The city’s growing reputation as a safe, welcoming destination is likely to continue attracting tourists from key markets, including China, South Korea, Europe, and North America.

Domestic Tourism in Hanoi Also on the Rise

Hanoi has not only seen a rise in international tourism but also in domestic travelers, with domestic tourism up by 10% in November. This increase reflects a broader trend across Vietnam, where local tourism continues to thrive as the country’s middle class grows and more Vietnamese citizens explore their own country’s cultural and natural offerings.

Hanoi’s affordable attractions and convenient location within northern Vietnam make it an attractive destination for domestic tourists. The capital’s proximity to popular spots like Halong Bay and Sapa further enhances its appeal to Vietnamese travelers, contributing to the city’s overall tourism growth.

Revenue Growth for Hanoi’s Tourism Sector

The surge in visitors, both international and domestic, has led to an increase in tourism revenue for Hanoi. As more visitors spend money on accommodation, dining, transportation, and tourist attractions, the city’s economy benefits from the growing tourism influx. The tourism industry has become a major contributor to Hanoi’s GDP, driving economic growth and providing jobs to many locals.

Local businesses, including hotels, restaurants, shops, and tour operators, have experienced higher demand and improved profitability due to the rise in visitors. This has also prompted the city government to continue its investment in tourism infrastructure to accommodate future growth.

Future Impact: Sustainable Growth and Tourism Development

Looking ahead, Hanoi’s tourism industry is poised for continued growth, with the rise in international visitors and the strong performance of domestic tourism providing a solid foundation for the future. As Vietnam works to position itself as a global tourism hub, Hanoi’s strategic location, rich history, and unique cultural identity make it an attractive destination for both international and domestic tourists.

To ensure sustainable growth, the city must focus on developing eco-friendly tourism initiatives, improving tourist facilities, and promoting cultural heritage tourism that benefits local communities. By focusing on sustainable tourism practices, Hanoi can preserve its cultural and natural heritage while expanding its tourism sector in a way that brings long-term benefits to both the economy and the environment. As the city continues to attract more visitors, it will also need to ensure that tourism development is inclusive and benefits local populations, offering opportunities for job creation, business growth, and cultural exchange.

Hanoi’s Bright Future in the Global Tourism Landscape

The tourism boom in Hanoi this 2025, with an evident increase in international and domestic arrivals, sends a clear indication of the growing appeal of the city as a main destination for tourism. On the back of strong tourism revenue growth, Vietnam’s capital continues to cash in on its cultural riches, cheap ways to travel, and beautiful landscapes.

Looking ahead, the tourism sector in Hanoi is bound to continue to prosper, as more and more international tourists seek out the historic charm of the city, its food delights, and opportunities for sustainable tourism. As it grows into a tourism center, the city will further economic growth but also strengthen the recognition of Vietnamese heritage and culture worldwide.