Hanoi Tourism Surges to Record Levels with Millions of Visitors and Festival Highlights Driving Unprecedented Growth in 2025

Published on December 1, 2025

Hanoi is witnessing a tourism boom in 2025, drawing millions of travelers with its lively cultural festivals, authentic local experiences, and expanded international flight connections. The city’s hotels, boutique stays, and community-based accommodations are thriving, while night markets, craft villages, and culinary events create unforgettable experiences. With a target of 31 million visitors and 130 trillion VND in revenue, Hanoi is rapidly establishing itself as one of Asia’s most dynamic and must-visit destinations.

The economic impact of this growth is equally significant. Tourism revenue for November reached an estimated 11.36 trillion VND (approximately 431 million USD), representing an 18.4% year-on-year increase. From January to November, Hanoi hosted nearly 31 million visitors, including more than 7 million international tourists, generating around 120.6 trillion VND in tourism revenue—a substantial 20.7% rise compared to 2024. These figures demonstrate the city’s ability to attract high-value visitors and strengthen its role in the national economy.

Hanoi’s hospitality industry is experiencing a notable rebound. Average hotel occupancy climbed to 73.4%, up 6.3 percentage points from the previous year. The city now offers 3,761 lodging establishments with over 71,000 rooms, including 65 hotels rated between one and five stars. This variety caters to both budget-conscious travelers and luxury-seeking guests, highlighting Hanoi’s versatile accommodation landscape.

The capital has leveraged a range of events and promotional campaigns to maintain tourism growth. November featured the Hanoi Ao Dai Tourism Festival 2025, which celebrated the country’s traditional attire, alongside the third Hanoi Autumn Festival, showcasing local culture, crafts, and culinary specialties. Hanoi also expanded its international reach through marketing initiatives in Norway and Sweden and launched the new direct Hanoi–Copenhagen air route, making it more accessible to European travelers.

Hanoi is increasingly focusing on innovative tourism offerings that go beyond conventional attractions. Community-based tourism, agricultural experiences, and night-time activities are gaining prominence, providing visitors with authentic and immersive experiences. Evening markets, street food tours, and cultural performances offer a lively complement to daytime sightseeing, enriching the city’s tourism portfolio.

Looking forward to December, Hanoi plans to implement several key projects. Among the priorities is the reform, conservation, and promotion of the Huong Son (Perfume Pagoda) Special National Relic Site, one of Vietnam’s most significant cultural landmarks. The city will also continue developing community-based tourism, agricultural tourism, and night-time experiences. The 2025 Hanoi Craft Village and Craft Street Cuisine and Tourism Festival will highlight local artisans, culinary experts, and traditional crafts, offering a multi-sensory experience for visitors. Hanoi will further engage in the National Green Tourism Forum in Lam Dong, showcasing the city’s commitment to sustainable and responsible tourism.

For the full year of 2025, Hanoi aims to welcome 31 million visitors, including 7.5 million international travelers, and generate 130 trillion VND in tourism revenue. Achieving these ambitious targets will depend on combining international marketing efforts, infrastructure upgrades, and strategic preservation of the city’s rich cultural heritage. Hanoi’s comprehensive approach ensures a diversified tourism offering that appeals to leisure travelers, business visitors, and cultural enthusiasts alike.

The growth of Hanoi’s tourism sector also brings wider economic benefits. Increased visitor numbers support local businesses, create employment opportunities, and stimulate urban development. Restaurants, hotels, transportation services, and cultural venues have all experienced higher demand, while strategic promotional campaigns enhance Hanoi’s global visibility. By leveraging both domestic and international markets, the city continues to strengthen its position as a leading travel destination.

Hanoi’s upward trajectory demonstrates resilience, adaptability, and strategic vision. With an expanding array of cultural, culinary, and experiential tourism products, combined with improved infrastructure and international connectivity, the city is set to solidify its status as a premier destination in Asia. 2025 is shaping up to be a record-breaking year for Hanoi, as it balances modern development with the preservation of its unique heritage to attract millions of travelers from around the world.