Harbin Hosts Global Tourism Forum in 2025: Heilongjiang, China, Joins Forces with Global Leaders to Drive Ice-Snow Tourism, Cultural Development, and Cross-Border Collaborations

Published on December 8, 2025

In December 2025, Harbin, Heilongjiang province, China, will host the prestigious Global Tourism Economy Forum (GTEF), a pivotal event that draws over 1,000 leaders from more than 30 countries and regions. Taking place from 15 to 17 December 2025, the Forum will spotlight Heilongjiang’s growing influence in the global tourism economy, focusing on its ice-and-snow tourism, cultural assets, and innovative industry strategies. Heilongjiang’s tourism has experienced exponential growth, reaching 282 million visitors in 2024, with international arrivals up by over 90%. The GTEF will highlight these achievements while positioning Harbin and Heilongjiang as a dynamic hub for global tourism and cross-border collaboration.

The Rise of Heilongjiang as a Premier Tourism Destination

Heilongjiang, historically renowned for its winter sports and ice tourism, has emerged as one of China’s most dynamic provinces in the tourism sector. Its annual “100-day tourism promotion campaigns” have successfully expanded the region’s appeal beyond the winter months, positioning it as a year-round destination for both domestic and international tourists. In 2024, the province recorded significant milestones, including:

• 282 million total tourist visits, marking a 29.1% increase from the previous year.
• 370.12 billion yuan in tourism spending, up 67.1% year-on-year.
• A 95.4% growth in international visitors, reaching 1.2 million arrivals.
• Inbound tourism spending rose to 13.44 billion yuan, marking a 101.5% increase.

These figures underscore Heilongjiang’s transition from a seasonal tourism hub into a global year-round destination. The Global Tourism Economy Forum Heilongjiang 2025 offers an exceptional opportunity to build on this momentum, attracting international investors, industry leaders, and cultural ambassadors to explore the region’s tourism potential.

A Closer Look at the Global Tourism Economy Forum Structure

The Global Tourism Economy Forum Heilongjiang 2025 will be structured around four key pillars, designed to align with the province’s tourism and industrial innovation strategies:

1. Ice-Snow Economy & Industrial Innovation: Focusing on the province’s strengths in ice-and-snow tourism, including its world-famous Harbin Ice Festival and growing winter sports infrastructure.
2. Cultural Empowerment & Brand Building: Exploring how Heilongjiang can leverage its rich cultural heritage to enhance destination branding and tourism competitiveness.
3. Investment Leadership & Project Development: Presenting high-impact investment opportunities in tourism infrastructure, technology, and cultural tourism.
4. Cross-Border Collaboration & Cooperation Opportunities: Creating a platform for international partnerships, facilitating global tourism collaborations, and fostering regional cooperation initiatives.

The forum will host a range of activities, from keynote speeches and roundtable discussions to cultural tourism showcases and an investment promotion session focused on Heilongjiang Province. These initiatives aim to attract both global investors and international partners, positioning the province as a leading player in the global tourism economy.

Key Events and Networking Opportunities for Tourism Industry Leaders

The Global Tourism Economy Forum Heilongjiang 2025 will provide a platform for significant networking opportunities, attracting over 1,000 guests, including heads of international organizations, government ministers, tourism industry executives, and entrepreneurs. Key events will include:

• Opening and Closing Ceremonies: To kick off and conclude the three-day event, drawing attention to Heilongjiang’s tourism progress.
• Cultural Tourism Showcases: Featuring local traditions, attractions, and unique experiences, giving visitors a first-hand look at the province’s tourism offerings.
• Business Matching for Premium Projects: Facilitating partnerships and collaborations across investment projects, tourism infrastructure development, and cultural tourism ventures.

In addition, the Forum will align with Heilongjiang’s winter tourism push, offering guests a chance to visit major landmarks in Harbin and surrounding areas, known for their ice sculptures, ski resorts, and winter sports festivals.

Key Takeaways for Travelers and Investors

For tourists, Heilongjiang offers a unique winter experience with a blend of adventure, culture, and natural beauty. From the iconic Harbin International Ice and Snow Sculpture Festival to winter sports resorts, visitors can enjoy one of China’s most extraordinary seasonal destinations. But beyond winter, the province offers year-round opportunities, with its eco-tourism initiatives and wellness retreats making it an ideal destination for travelers seeking a mix of adventure and relaxation.

For investors, the Forum presents unparalleled opportunities to invest in high-quality tourism projects, ranging from cultural tourism to winter sports facilities and eco-tourism ventures. The growth of Heilongjiang’s tourism sector, alongside its innovative tourism models, creates a dynamic investment environment with significant potential for growth.

Why Attend the Global Tourism Economy Forum Heilongjiang 2025?

The Global Tourism Economy Forum Heilongjiang 2025 is more than just an event; it’s a chance to witness firsthand how Heilongjiang is transforming into a tourism powerhouse. The Forum is set to shape the future of global tourism, offering valuable insights into new tourism trends, innovative technologies, and cross-border tourism cooperation. Participants can expect to be at the center of discussions on how culture, technology, and investment will drive the future of tourism in the region and globally.

In Summary

Heilongjiang’s Global Tourism Economy Forum 2025 in Harbin will mark a significant milestone in the province’s tourism development. The event will provide global leaders, investors, and tourism experts with a unique platform to explore the innovative tourism strategies of Heilongjiang, foster international partnerships, and promote cultural tourism. With its expanding influence on both domestic and international markets, Heilongjiang is set to continue its journey toward becoming a global tourism hub. As the forum draws closer, it’s clear that Heilongjiang’s tourism economy is poised for even greater growth and success.