Harbin’s Unique Ice-Snow Appeal and Cultural Tourism Growth Highlighted at the 2025 Global Tourism Economy Forum in Heilongjiang

Published on December 5, 2025

Harbin, the Ice City of China, is set to host the highly anticipated Global Tourism Economy Forum 2025 (GTEF) from December 15 to 17, 2025. This prestigious event will be held in Heilongjiang Province, marking the first time the forum is being held outside of Macao. Known for its winter charm and historical significance, Harbin offers a unique backdrop for this influential international summit, which will explore global tourism, economic cooperation, and sustainable development. The GTEF 2025 is not just a meeting of minds; it is a celebration of cultural exchange, business opportunities, and innovative solutions for the tourism industry.

This year’s forum will focus on the theme: “New Quality Productive Forces: Powering the Global Tourism Economy”, with an exciting lineup of over 1,000 guests, including top-level officials, international experts, entrepreneurs, and leading figures from the global tourism sector. The Global Tourism Economy Forum aims to create an international platform where thought leaders can discuss the future of tourism, share investment opportunities, and collaborate on cross-border initiatives. With a year-round tourism model that Heilongjiang is actively promoting, the province is well-positioned to showcase its rich cultural heritage and burgeoning tourism economy.

The GTEF 2025 is set to make a significant impact by drawing attention to the growing tourism potential of Heilongjiang. From its stunning ice-snow landscapes to its vibrant cultural offerings, the province is increasingly becoming a key player in global tourism. The forum will serve as an important milestone in Heilongjiang’s journey to become a leading destination for both domestic and international travelers.

Why Harbin? The Ice City’s Growing Appeal

Harbin, the capital of Heilongjiang Province, is a city known for its striking blend of Eastern and Western influences, which can be seen in its architecture, cuisine, and cultural events. But what truly sets Harbin apart is its winter tourism. The city is world-famous for its Ice and Snow Festival, which transforms Harbin into a stunning winter wonderland every year. The city’s historic Russian influence is also evident in its beautiful buildings, such as the Saint Sophia Cathedral, adding to its rich cultural tapestry.

Over the years, Harbin has successfully leveraged its unique environment to boost tourism, offering a wide array of winter sports, eco-tourism, and wellness retreats. It is the perfect destination for those seeking an adventure in the snow or a peaceful retreat in nature. And with the GTEF 2025 taking place here, the city’s international profile is only set to grow.

Heilongjiang’s Unique Tourism Model

Heilongjiang is emerging as a frontrunner in China’s tourism industry, capitalising on both its seasonal and year-round tourism potential. The province has strategically developed its ice-snow economy, promoting winter sports such as skiing, ice skating, and snowboarding, alongside a thriving eco-tourism sector that includes wildlife tours and nature walks. The province’s tourism campaigns, such as its “100-day tourism promotion campaigns,” have proven successful in boosting the number of visitors throughout both summer and winter, making Heilongjiang a four-season destination.

The province’s cultural offerings are equally impressive, with a focus on local traditions, cultural events, and gastronomy. This combination of natural beauty, winter sports, and cultural richness positions Harbin and Heilongjiang as a must-visit destination for international travellers looking for a unique travel experience.

The Global Tourism Economy Forum 2025: Key Themes and Topics

The GTEF 2025 is designed to serve as a platform for exchanging ideas and exploring ways to harness the potential of the global tourism economy. The forum will focus on four key themes:

1. Ice-Snow Economy & Industrial Innovation: This pillar will explore how Heilongjiang’s unique ice and snow resources can be used to develop an even more sustainable and innovative tourism industry. Discussions will also focus on winter sports, snow resorts, and energy-efficient tourism technologies.
2. Cultural Empowerment & Brand Building: Heilongjiang is rapidly expanding its cultural tourism sector, and this session will delve into how provinces like Heilongjiang can leverage their unique cultural identities to boost tourism and create a strong brand on the global stage.
3. Investment Leadership & Project Development: The forum will provide a platform for global investors to connect with tourism projects in Heilongjiang, promoting cross-border collaboration and sustainable development in the tourism sector.
4. Cross-Border Collaboration & Cooperation Opportunities: With participation from over 30 countries, this session will focus on global partnerships in the tourism industry, exploring how countries and regions can work together to enhance the tourism economy and ensure its sustainable growth.

The Impact of GTEF 2025 on Heilongjiang’s Tourism Development

Heilongjiang is quickly becoming a global tourism hotspot. In 2024, the province saw a 29.1% increase in tourist visits, welcoming a total of 282 million visitors. Not only did the province experience a boost in tourism spending of over 67%, but it also saw an impressive increase in international visitors, with a 95.4% increase in international arrivals. These numbers underscore the growing importance of Heilongjiang as a major player in the global tourism market.

By hosting the GTEF 2025, Heilongjiang will be able to showcase its innovative tourism practices and cultural heritage, which are essential to driving future growth. The forum will allow the province to strengthen its tourism brand and attract more international tourists, businesses, and investors, further solidifying its position in the competitive global tourism market.

What to Expect at GTEF 2025

The Global Tourism Economy Forum 2025 promises to be an engaging and productive event for all involved. With a lineup of keynote speeches, roundtable discussions, investment sessions, and cultural tourism showcases, this forum is an excellent opportunity for participants to engage with top leaders in the tourism industry and explore new business opportunities.

• Opening & Closing Ceremonies: The forum will kick off with grand opening ceremonies, setting the tone for an exciting few days of networking and discussion. The closing ceremonies will reflect on the key takeaways and next steps in the development of the global tourism economy.
• Keynote Speeches: Thought leaders from across the globe will deliver insightful speeches on the future of tourism, including topics on sustainability, cultural exchange, and economic development in the tourism sector.
• Roundtable Discussions: Industry professionals, government officials, and experts will engage in roundtable discussions to explore specific issues in the global tourism economy, such as the future of eco-tourism, tourism innovation, and the impact of digital technology on the sector.
• Cultural Tourism Showcases: Attendees will have the opportunity to experience firsthand the rich cultural offerings of Heilongjiang through cultural showcases, featuring local arts, crafts, food, and traditional performances.
• Investment Promotion Sessions: The forum will also serve as a platform for Heilongjiang to promote its key tourism projects, connect with global investors, and discuss opportunities for collaboration on cross-border tourism initiatives.

Tour Harbin’s Winter Wonderland

The GTEF 2025 coincides with Heilongjiang’s winter tourism season, offering guests the chance to explore some of the province’s most iconic winter attractions. From the stunning Harbin Ice Festival to the renowned Yabuli Ski Resort, there is no shortage of activities for those looking to experience Heilongjiang’s winter magic.

Guests attending the GTEF 2025 will be invited to tour Harbin’s famous ice sculptures, winter resorts, and cultural landmarks, gaining a deep understanding of the province’s tourism potential. This tour will highlight the fusion of natural beauty and cultural heritage, showcasing Heilongjiang’s appeal as a year-round destination.

Conclusion

The Global Tourism Economy Forum 2025 is set to put Heilongjiang Province on the global map as a leading destination for both cultural and winter tourism. By bringing together top leaders, investors, and experts from around the world, the forum will fuel the growth of Heilongjiang’s tourism industry and drive innovation across the global tourism sector. As Heilongjiang continues to harness its natural and cultural assets, the GTEF 2025 will play a pivotal role in shaping the future of tourism in China and beyond.