Harbin’s Vibrant Transformation into a Global Tourism Powerhouse: Highlights from the 11th Global Tourism Economy Forum and Its Impact on Heilongjiang’s Growth

Published on December 24, 2025

Harbin, Heilongjiang Province, China – The 11th Global Tourism Economy Forum (GTEF) concluded successfully in Harbin, marking a major step in integrating Heilongjiang Province into the global tourism economy. With a theme of “New Quality Productive Forces: Powering the Global Tourism Economy,” this prestigious event drew over 1,500 attendees from more than 30 countries and regions. The forum’s primary goal was to foster collaboration between Heilongjiang and the international tourism industry, driving high-quality development and economic growth in the region.

A Milestone for Harbin and Heilongjiang

As a region rich in natural beauty, cultural heritage, and a rapidly growing tourism sector, Heilongjiang is emerging as a central hub for global tourism. The event brought together influential leaders, government representatives, and industry experts, all committed to shaping the future of tourism. This high-profile international exchange underscores the importance of the province as a tourism destination and its ambition to be a key player in the industry.

A Platform for Global Collaboration

The forum, which was organized by the People’s Government of Heilongjiang Province and the Global Tourism Economy Research Centre, offered a platform for knowledge-sharing and collaboration. Several key organizations, including UN Tourism, the World Tourism Cities Federation (WTCF), and the World Travel & Tourism Council (WTTC), supported the forum’s success. Over the course of the event, strategic partnerships were formed that will benefit Heilongjiang’s tourism sector and enhance its global visibility.

Harbin’s Signature Attractions: A Growing Tourism Hotspot

Heilongjiang’s capital, Harbin, is not just hosting global tourism events but also offering some of China’s most iconic tourist destinations, making it a must-visit city for travelers. The Harbin Ice Festival, with its stunning ice sculptures and snow art, continues to draw tourists from around the world, and the Sun Island International Snow Sculpture Art Expo is another high-profile event that showcases the region’s unique appeal. These events have transformed the city into a global ice and snow tourism destination, attracting millions of visitors each year.

Key Highlights of the Forum

• Opening Address: The opening ceremony saw a range of speeches from prominent figures, including Xu Qin, the Secretary of the Heilongjiang Provincial Committee of the Communist Party of China, and Zurab Pololikashvili, Secretary-General of UN Tourism.
• International Representation: Ministers and vice-ministers of tourism from countries like Brazil, Indonesia, Iran, and Italy participated in the forum, bringing diverse perspectives to discussions.
• Global Partnerships: A significant part of the forum’s focus was on enhancing cooperation between Heilongjiang and other international tourism bodies, aiming to unlock new investment opportunities and forge innovative paths for sustainable development in the tourism sector.

Tourism’s Role in Heilongjiang’s Economic Future

Heilongjiang is increasingly being recognized for its strategic location, making it a bridge between China and Northeast Asia. The province’s unique combination of natural resources, cultural heritage, and modern infrastructure positions it as a key player in China’s growing tourism economy. The forum’s discussions about integrating culture with tourism highlighted the potential of Heilongjiang’s rich cultural offerings to attract international tourists seeking authentic travel experiences.

What’s Next for Heilongjiang’s Tourism Industry?

The success of the forum marks just the beginning of a new chapter for Heilongjiang’s tourism industry. With a clear commitment to sustainability and innovation, the region aims to build a sustainable tourism model that leverages its natural resources while preserving its ecological environment. Over the coming years, visitors can expect to see more investment in tourism infrastructure and the development of new attractions that reflect the province’s unique cultural and natural landscapes.

The Global Impact of the Forum

By moving the forum from Macao to Heilongjiang, the GTEF highlights the growing influence of Chinese tourism on the global stage. The successful conclusion of this event will undoubtedly have a lasting impact on global tourism strategies. The forum has positioned Harbin as a key destination for international business and leisure tourism alike, while also highlighting the vast potential for cultural exchange and economic collaboration between China and the world.

Key Takeaways

• Heilongjiang Province is rapidly becoming a global tourism hotspot, with Harbin as its key attraction.
• International collaboration and innovative tourism models are at the forefront of the region’s tourism development.
• The GTEF has facilitated strong partnerships that will drive the sustainable growth of the tourism sector in Heilongjiang.

Conclusion: A Bright Future for Heilongjiang’s Tourism

The 11th Global Tourism Economy Forum has proven to be a crucial step for Harbin and Heilongjiang as they aim to strengthen their position in the global tourism market. By fostering collaboration, focusing on sustainable development, and capitalizing on the region’s unique cultural and natural resources, Heilongjiang is on track to become a major player in the world’s tourism economy.