Hard Rock launches WE ARE for Women’s empowerment

Friday, March 1, 2024

In honor of International Women’s Month, Hard Rock International is launching the “WE ARE” initiative to further its dedication to promoting women’s health and empowerment. This March, through the “WE ARE” campaign, Hard Rock is partnering with Eva Longoria to inspire women globally to share their own experiences, elevate discussions on important women’s issues, and highlight nearly a thousand performances by female artists across its Cafes, Hotels, and Casinos. Alongside, Hard Rock will introduce a special edition t-shirt and a selection of unique food and drink options. Through the Hard Rock Heals Foundation®, the organization aims to gather funds to aid two key groups focused on supporting women and their health needs: the Global Gift Foundation and Magee-Womens Research Institute.

“While International Women’s Day is March 8 and Women’s History Month is March, we’ve dubbed Hard Rock’s celebration ‘International Women’s Month’, aiming to empower women and raise awareness for women’s health globally throughout March,” said Elena Alvarez, Senior Vice President of Marketing and Partnerships at Seminole Gaming and Hard Rock International. “We’re excited to work with Eva Longoria – a strong women’s activist, artist and business owner. With her help, we’ll bring our ‘WE ARE’ initiative to life in innovative ways at Hard Rock properties around the world, providing guests with ways to celebrate women and raise funds for important women’s organizations.”

“I’m thrilled to partner with Hard Rock and help spotlight all the incredible work the “WE ARE” initiative is doing, particularly in supporting women’s health, rights and societal issues,” said Eva Longoria. “Whether it’s International Women’s Month or any day of the year, I believe that by helping women, we build strong families, which results in creating powerful communities.”

Celebrating the New Collaboration with Eva Longoria

To commemorate the partnership with Eva Longoria, Hard Rock Cafe’s mixologists have introduced the Pink Lace Margarita. This special cocktail, available for a limited period, is crafted with Casa Del Sol, the premium tequila brand co-founded by Longoria. Patrons at Hard Rock Cafe locations across the United States and selected venues in Mexico can savor this unique take on the traditional margarita during March and April. A share of the cocktail’s sales will support the Magee-Womens Research Institute and the Global Gift Foundation, dedicated to making a meaningful difference in the lives of women, children, and families facing hardships. Additionally, guests at the Seminole Hard Rock Hotel & Casino Hollywood can enjoy Casa Del Sol at pool parties planned for the year’s later months.

Special Events & Menu Highlights at Hard Rock Cafes

This month, Hard Rock Cafes are set to elevate women’s voices and narratives. In collaboration with Women Who Rock (WWR), they are organizing a mix of complimentary and ticketed musical events worldwide. These concerts will showcase all-female lineups, including renowned and emerging talents like Rhonda Smith, Orianthi, and Cindy Blackman Santana, culminating in a notable benefit concert at Hard Rock Cafe Las Vegas on March 7 to aid the Magee-Womens Research Institute.

Beyond the Pink Lace Margarita, Hard Rock Cafes are offering a seasonal menu until April, featuring dishes such as Spring Pasta, Mahi Burger, Berry Salad, Coconut Almond Sundae, and the gin-infused Run the World cocktail. Moreover, the exclusive “WE ARE” t-shirt, celebrating International Women’s Month, is on sale at selected stores and through the Rock Shop online.
Enhanced Guest Experiences at Hard Rock Hotels

In line with their “All is One” philosophy, Hard Rock Hotels are spotlighting female talent during International Women’s Month. Guests can look forward to an array of performances, from live bands to DJ sets, at Hard Rock Hotel sites worldwide. For instance, Hard Rock Hotel New York will feature female DJs at the RT60 Rooftop Bar & Lounge and a special menu by Michelin Star chef Emily Drucker, with proceeds benefiting Hard Rock’s charitable partners. Throughout March, Hard Rock Hotels globally will display notable memorabilia from influential female artists, celebrating their contributions to women’s rights.

Moreover, the “Sound of Your Stay” program allows guests to immerse in music with a curated playlist of influential women artists across genres. The Wax program provides access to vinyl records by iconic female artists for in-room listening, and the Picks program offers a chance to play a Gibson custom-wrapped International Women’s Month “WE ARE” guitar. Limited edition “WE ARE” t-shirts and other exclusive merchandise are available at hotel Rock Shops.

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