Published on December 26, 2025

The Hatta Festival 2025 that people were waiting for so long is going to turn the quiet Hatta area into a lively center of local culture and entrepreneurship. The event is going to happen from December 5, 2025 to January 20, 2026, as a part of #HattaWinter, and it will present more than thirty local brands from the Proudly from Dubai initiative. The event, which is a major part of the Dubai winter season, is guaranteed not only to attract tourists to Dubai but also to provide a strong support to the local hospitality and tourism sectors.
A cornerstone of the Hatta Festival is its focus on showcasing locally-produced goods and creative experiences. These offerings reflect both the innovation and the authentic Emirati identity that defines Dubai’s vibrant cultural scene. Visitors can explore a wide variety of high-quality products, from handmade crafts to innovative food and beverage options, which have been developed by Dubai’s emerging entrepreneurs.
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Brand Dubai, the creative arm of the Government of Dubai Media Office, is driving this initiative to highlight the success of local small and medium enterprises (SMEs). The festival’s expanded participation of businesses is testament to the city’s growing entrepreneurial spirit and commitment to supporting small businesses in reaching a wider audience through events like these.
Amina Taher, a member of the #HattaWinter Organising Committee, emphasised that the festival is about more than just positioning Hatta as a winter destination. She noted that the festival is an economic catalyst that creates value for small businesses, providing them with the opportunity to showcase their products to a broader and more diverse audience. This aligns with Dubai’s broader commitment to nurturing and expanding the reach of homegrown businesses, thus strengthening the local economy.
The festival’s focus on entrepreneurial growth is also highlighted by the inclusion of the ‘Hatta Little Trader’ project. This initiative provides children with a platform to showcase their entrepreneurial spirit, encouraging the next generation to explore creativity and business. The programme includes four small projects from talented young entrepreneurs, such as Latifa Salem Al Bedwawi, Reem Wajood Al Dahmani, and Khalifa Nasser Al Kaabi. These budding business owners will join established names in the local creative scene, such as Hamid Al Bloushi, whose artistic works will also be on display.
This initiative not only contributes to the growth of the entrepreneurial ecosystem in Dubai but also strengthens the city’s reputation as a nurturing ground for creative minds of all ages.
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One of the festival’s many highlights is the wide array of mobile food trucks positioned around Leem Lake in Hatta. These food trucks offer visitors a selection of innovative snacks and drinks, adding a local flavour to the event. The food offerings, along with the festival’s family-friendly activities, create an immersive experience that attracts both residents and tourists. As part of the larger winter tourism push, these activities provide visitors with an opportunity to engage with Hatta’s natural beauty while enjoying the creative expressions of local businesses.
Hatta Festival has quickly become a seasonal attraction, drawing thousands of visitors each year to enjoy the winter atmosphere. As Dubai’s tourism and hospitality sectors continue to grow, events like this are key to maintaining the city’s position as a top global destination for tourists. By strengthening the presence of local businesses and highlighting the cultural richness of the region, the festival significantly enhances the overall visitor experience.
The Hatta Festival plays a vital role in supporting the broader goals of Dubai’s tourism and hospitality sectors. As a city known for its world-class infrastructure, luxury offerings, and cultural diversity, Dubai continues to attract millions of visitors each year. The festival’s celebration of local entrepreneurs and culture will draw even more visitors to the city, not only from within the UAE but from international destinations as well. This influx of visitors will have a direct positive impact on the tourism and hospitality industries, from hotels and resorts in Hatta to restaurants, retail businesses, and transport services.
Khawla Al Hashmi, another key member of the #HattaWinter Organising Committee, remarked that the festival is a prime example of how Dubai uses its creative economy to strengthen its global appeal. With the participation of emerging entrepreneurs from across Dubai and Hatta, the event offers a unique opportunity for attendees to experience the city’s innovation while enjoying the natural beauty of the Hatta region. She further pointed out that the festival is becoming a major economic driver, contributing to Dubai’s increasing prominence as a winter destination.
By aligning with Dubai’s goals to enhance its position as a global tourism hub, the Hatta Festival contributes to the ongoing growth of the emirate’s hospitality and tourism sectors. This initiative exemplifies Dubai’s dedication to fostering creativity and innovation, while ensuring that both residents and visitors have access to unforgettable experiences throughout the year.
As the Hatta Festival 2025 continues to captivate visitors and support local entrepreneurship, it is clear that Dubai’s tourism sector will continue to thrive. The event is more than just a celebration of the season; it is a testament to the resilience and creativity of Dubai’s people. With the backing of Brand Dubai and key government partners, the festival will undoubtedly continue to grow in prominence, strengthening both the local economy and the broader tourism and hospitality industries.
Hatta’s burgeoning fame as a place to be unquestionably visited mirrors Dubai’s gradual transformation, an area where culture, adventure, and innovation merged together to provide an unmatched experience for tourists. Dubai, through its dedication to backing local enterprises, continues to hold a prominent position in the worldwide tourism sector, providing a wide variety of experiences that attract all kinds of visitors.
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Tags: Dubai, Hatta Festival, hospitality, Proudly from Dubai
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