Hawaii Tourism is on a mission to change how visitors think of vacationing in the island

Saturday, February 12, 2022

The Hawaii Tourism Authority is keen on altering the perception of how visitors think of vacationing in the Islands.
The HTA, almost a year into its new Malama Hawaii campaign, has intention for a comprehensive rollout of its new branding complete with education for the travel trade along with visitors.

The Hawaii Tourism Authority wants visitors to think about that contrary to just a place for vacation. Hawaii should be respected as well as explored.

During the Hawaii Tourism Authority’s Winter Tourism Update, the organization explained in comprehensively about the way it is set to complete the Strategic Plan of the company, making the use of approximately $34 million for branding.

A good portion of the presentation is targeted on its brand marketing which would enhance its competitive brand in a way that is coordinated, authentic and market-appropriate in addition to an update on the state of tourism in Hawaii.
“Our mission is to strategically manage Hawaii tourism in a sustainable manner consistent with economic goals, cultural values, preservation of natural resources, community desires and visitor industry needs,” said Hawaii Tourism Authority CEO John De Fries.

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