Hawaiian Airlines highlights 2023 achievements and milestones

Wednesday, January 3, 2024

In 2023, Hawaiian Airlines marked a dynamic year of achievements and milestones, showcasing outstanding performance and dedication from its employees. Despite challenges, the airline continued to prioritize guest care and uphold its island home’s legacy with authentic hospitality and aloha spirit.

Strategic Merger with Alaska Airlines

December saw a significant joint announcement revealing Hawaiian Airlines’ acquisition by Alaska Airlines. President and CEO Peter Ingram expressed optimism about the collaboration, emphasizing the ability to deliver more for guests, employees, and the communities served by both airlines.

Community Support: West Maui Wildfires

Amid the West Maui wildfires, Hawaiian Airlines prioritized rapid response and relief efforts. Evacuating residents and visitors, transporting first responders, and delivering essential supplies highlighted the airline’s commitment. The Mālama Maui Desk facilitated crucial support, demonstrating a dedication to emergency response and recovery.

Introduction of Boeing 787-9 Dreamliner

In September, ticket sales launched for Hawaiian Airlines’ Boeing 787-9 Dreamliner, set to enter service in April. The 300-seat aircraft boasts a nature-inspired cabin design and features the Leihōkū Suites—34 premium suites with lie-flat seating, offering privacy or shared experiences. The airline’s partnership with Adient Aerospace for the Leihōkū Suites showcased innovation.

Network Expansion and Reconnection

Throughout the year, Hawaiian Airlines expanded its network, reconnecting with Pacific Island neighbors and resuming services to Japan. Announcements in December included new routes between Honolulu and Salt Lake City, Utah, and Sacramento, Līhuʻe, and Kona in May.

Cultural Representation: “Island Style” Commercial

A new local commercial featuring Hawaiian Airlines employees and their extended ‘ohana debuted, set to John Cruz’s “Island Style.” The airline rolled out locally produced boarding videos, featuring Hawaiʻi musicians and showcasing the diverse cultural richness of the islands.

Holoholo Challenge and Community Engagement

The Holoholo Challenge encouraged followers and guests to stay active in November. Participants logged 256,813 miles, raising nearly $25,000 for the National Tropical Botanical Garden. The virtual challenge celebrated Kauaʻi and engaged the community in supporting a local cause.

Showcasing Local Businesses In-Flight

Hawaiian Airlines continued to showcase local businesses in-flight. November brought new amenity kits and soft goods designed by Noho Home, while December saw the introduction of Kō Hana Rum craft cocktails to the North America main cabin menus, further emphasizing the airline’s commitment to local products.

Sustainability Initiatives and Corporate Responsibility

In March, Hawaiian Airlines shared details of its plan to achieve net-zero greenhouse gas emissions by 2050, focusing on sustainable aviation fuel, fleet modernization, operational best practices, and advocacy. The 2023 Corporate Kuleana Report highlighted environmental, social, and governance initiatives, emphasizing the airline’s commitment to sustainability.

Economic Impact and Community Support

Hawaiian Airlines commissioned a study revealing its $10.2 billion economic impact on Hawai‘i in 2022, supporting 53,500 jobs. The report, titled “No Kākou a Pau” (interconnectedness), emphasized the airline’s positive influence on the state’s economy. Continued support for nonprofit partners, such as the Polynesian Voyaging Society and Kākoʻo ʻŌiwi, showcased a commitment to community well-being.

Education and Workforce Development

Hawaiian Airlines prioritized workforce development, partnering with institutions like Embry-Riddle Aeronautical University and Honolulu Community College. Scholarships and grants aimed at supporting students pursuing degrees in information technology, computer science, and related fields demonstrated a commitment to developing the future workforce.

Cultural Sponsorship and Community Engagement

Hawaiian Airlines sponsored the Polynesian Voyaging Society’s “Moananuiākea: A Voyage for Earth,” contributing air miles and cargo transport. The airline’s involvement with Kākoʻo ʻŌiwi included funding the Hoʻolauana Wash Pack Station, supporting community food production.

Continued Commitment to Excellence and Sustainability

As Hawaiian Airlines reflects on its achievements in 2023, the airline looks forward to a year of growth and impact. With a strategic merger, community engagement, sustainability initiatives, and a dedication to cultural representation, the airline positions itself as a symbol of excellence and aloha spirit in the airline industry.

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