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Hilton and AutoCamp forge alliance uniting luxury hospitality with nature majesty

Wednesday, February 28, 2024

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Today, Hilton (NYSE: HLT) unveiled a groundbreaking partnership with premier outdoor hospitality firm AutoCamp,

Today, Hilton (NYSE: HLT) unveiled a groundbreaking partnership with premier outdoor hospitality firm AutoCamp, introducing Hilton guests to an exclusive fusion of iconic outdoor escapades and the refined hospitality and design ethos of a boutique hotel. Set against breathtaking backdrops including properties adjacent to renowned national parks, this collaboration promises unparalleled experiences.

In the upcoming months, Hilton guests can seamlessly reserve AutoCamp accommodations through Hilton’s direct channels, transcending traditional “glamping” for a truly immersive outdoor hospitality encounter. Hilton Honors members will enjoy the added advantage of earning and redeeming Points, along with exclusive member perks, while indulging in sought-after destinations across the United States. From the majestic landscapes of Yosemite, Joshua Tree, and Russian River in California to the awe-inspiring beauty of Zion in Utah, and the serene charm of Cape Cod, Massachusetts, and Catskills, New York, guests will soon be able to explore these iconic locales. Additional destinations including Asheville, North Carolina, and Sequoia, California, are slated to open their doors this summer, followed by Hill Country, Texas, in 2025.

“We know today’s travelers are craving adventures when planning their next trip, and that’s why we look for innovative and like-minded partners like AutoCamp,” said Chris Silcock, president, Global Brands and Commercial Services, Hilton. “This is the first time a major hospitality brand and outdoor lodging company have come together in this way to create even more choices for travelers while redefining the outdoor hospitality experience.”

The 2024 Hilton Trends Report reveals a significant shift in traveler preferences, indicating that almost half of all travelers prioritize exploration and adventure. Furthermore, over half of Generation Z and Millennials are allocating a larger portion of their budget towards these immersive experiences, surpassing the spending habits of other generations.

At every AutoCamp destination, guests are invited to embark on a distinct journey, seamlessly blending comfort with the raw beauty of nature. In partnership with Airstream, AutoCamp curates an unparalleled experience, featuring bespoke Airstreams, spacious cabins, luxurious tents, and a variety of unique accommodations. Central to each AutoCamp site is The Clubhouse, a vibrant social center offering culinary delights from The Kitchen, as well as a curated selection of grab-and-go items from a boutique market. Crafted with meticulous attention to detail, each Clubhouse reflects the essence of its surroundings, boasting a mid-century modern aesthetic envisioned by renowned architects. Surrounding The Clubhouse are expansive grounds adorned with communal fire pits, winding trails, select swimming pools, group gathering spots, and an array of outdoor amenities, ensuring an unforgettable stay immersed in nature’s embrace.

“Our mission at AutoCamp has always been to reconnect people with the outdoors and each other,” said Neil Dipaola, founder and CEO, AutoCamp. “By partnering with an incredible global brand like Hilton, we’re able to introduce Hilton Honors members to a new hospitality experience rooted in nature – bringing them closer to the country’s most iconic national parks and explorable outdoor destinations without sacrificing the highest caliber of hospitality and comfort they expect.”

Hilton remains dedicated to providing customers with tailored stays for every travel need, boasting an unparalleled portfolio of top-tier brands alongside exclusive collaborations that enrich guest experiences. The recent partnership with AutoCamp, coupled with the newly announced alliance with Small Luxury Hotels of the World, underscores Hilton’s ongoing commitment to broadening the array of adventures available to its guests and Hilton Honors members. This commitment ensures that guests can dream, book, and utilize Points for their stays, further enhancing their travel journeys.

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