Hilton Expands in Makkah with Major Hotel Rebrandings, Boosting Saudi Arabia’s Tourism Growth Under Vision 2030

Published on November 6, 2025

Hilton, a global leader in hospitality, has signed an agreement with Wirgan Hospitality to rebrand two hotels in Makkah, Saudi Arabia, nearly doubling its current operations in the region. This strategic partnership aims to enhance Hilton’s footprint in one of the world’s most important religious destinations, aligning with the Kingdom’s ambitious Vision 2030 goals.

The agreement, announced at the World Travel Market in London, will see the Wirgan Al Noor and the DoubleTree by Hilton Makkah Aziziyah properties rebranded under Hilton’s Tapestry Collection and DoubleTree brands. Both properties are expected to open by the end of 2025, significantly contributing to Hilton’s growing presence in the Holy City. This expansion is set to increase Hilton’s operating capacity in Makkah to more than 4,100 rooms, solidifying its position as a key player in the region’s hotel industry.

Wirgan Al Noor Joins Hilton’s Tapestry Collection

The Wirgan Al Noor will become part of Hilton’s prestigious Tapestry Collection, a brand known for its boutique, upscale hotels. The property is strategically located near Jabal Al Noor, a site of great religious significance to millions of Muslims who visit Makkah each year. The hotel boasts 1,386 rooms and offers guests convenient access to iconic landmarks, such as the Al-Zaher Palace Museum and the Zamzam Well.

The hotel is equipped with a variety of modern amenities, including two ballrooms that span over 1,100 square meters of event space, multiple dining venues, eight meeting rooms, and a fitness center. Additionally, the property will offer shuttle transportation to the Haram, a key feature for guests looking to access the Masjid al-Haram, the holiest mosque in Islam. A children’s club and other family-friendly facilities will make it a suitable choice for both leisure and business travelers.

DoubleTree by Hilton Makkah Aziziyah Set to Welcome Pilgrims and Tourists

The second property, the DoubleTree by Hilton Makkah Aziziyah, will be located in the Aziziyah district of Makkah, offering convenient access to major religious sites such as Jamarat, Mina, and others associated with the Hajj pilgrimage. This hotel, with 381 guest rooms and suites, is designed to cater to both pilgrims and tourists. It features multiple dining options, a business center, a children’s club, and shuttle services that will connect guests to the Haram.

With the rebranding of these two key properties, Hilton aims to meet the growing demand for quality accommodation in Makkah, a city that attracts millions of visitors annually. The properties will not only enhance Hilton’s portfolio in Makkah but also reinforce the company’s commitment to providing a diverse range of options for travelers from around the world.

Hilton’s Expansion Supports Saudi Vision 2030 Goals

Hilton’s expansion in Saudi Arabia is a direct response to the Kingdom’s Vision 2030, a government initiative aimed at diversifying the economy and enhancing tourism infrastructure. With a focus on increasing the number of visitors to Makkah, particularly for religious tourism, the government has been working to improve the city’s hospitality offerings. Hilton’s rebranding efforts in the region align with these goals by contributing to the broader development of Makkah’s tourism sector, ensuring that the city can accommodate the growing influx of pilgrims and international visitors.

Hilton currently operates 21 hotels across Saudi Arabia, with 83 additional properties planned for the near future. This rapid expansion is designed to position Hilton as a key player in the Kingdom’s tourism landscape, ensuring that the company remains at the forefront of the region’s hospitality industry.

Commitment to Growth in Key Markets

The partnership with Wirgan Hospitality is part of Hilton’s broader strategy to diversify its portfolio and expand its presence in key global markets. Hilton’s regional expansion is particularly notable in Saudi Arabia, where the company has been making significant strides in both the luxury and mid-market segments. The rebranding of these two hotels in Makkah adds to Hilton’s robust growth trajectory in the Middle East and Africa, a region with strong tourism growth potential.

The expansion of Hilton’s hotel portfolio in Makkah reflects the company’s strategic focus on offering high-quality accommodations to meet the diverse needs of travelers, whether for religious purposes or leisure. With a growing number of visitors to Saudi Arabia, the demand for modern, well-equipped hotels in Makkah continues to rise, making Hilton’s presence in the city more important than ever.

Enhancing Makkah’s Hospitality Landscape

The introduction of the Tapestry Collection and DoubleTree by Hilton to Makkah will enhance the city’s hospitality offering, bringing a blend of luxury, convenience, and modernity to the region. The hotels are designed to cater to a wide range of travelers, from those visiting Makkah for religious pilgrimages to those exploring the city for leisure. As part of Hilton’s global portfolio, both properties will benefit from the company’s renowned service standards and global reach, helping to elevate Makkah’s status as a premier global destination.

By rebranding these two significant properties, Hilton continues to solidify its commitment to Saudi Arabia’s tourism industry and its role in helping the Kingdom achieve its Vision 2030 objectives. This expansion will not only bolster Hilton’s presence in Makkah but also contribute to the overall growth and development of Saudi Arabia’s tourism infrastructure.

An Overview

Hilton’s agreement with Wirgan Hospitality to rebrand two hotels in Makkah is a significant step in the company’s ongoing efforts to expand its footprint in Saudi Arabia. The rebranding of the Wirgan Al Noor and DoubleTree by Hilton Makkah Aziziyah will enhance Hilton’s operating capacity in Makkah to over 4,100 rooms, reinforcing its commitment to the Kingdom’s Vision 2030 and the growth of its tourism sector. With strategic locations near key religious landmarks and a wide array of amenities, these hotels are set to provide a high standard of hospitality for travelers and pilgrims alike.