Hilton Reaches Major Milestone: Over 500 Hotels in Florida with Strong Focus on Lifestyle Brands

Published on July 15, 2025

Hilton Hotels & Resorts is celebrating more than 500 open hotels worldwide with the opening of Hong Kong’s first Hilton Hotels & Resorts property. This exciting development showcases Hilton’s continued commitment to enhancing its footprint amongst one of the United States’ most-visited regions. with a heavy concentration in its lifestyle brand category – continues to be a major game changer for Florida’s hospitality market.

Hilton Expands in Florida, Where Popularity of the Sunshine State Is Rising

Florida welcomed a record 143 million visitors in 2024, solidifying the state’s status as a top choice for travel by domestic and international visitors. Hilton has positioned itself well for those guests, more than doubling its locations in the state over the past 10 years. With colorful city escapes and popular beaches to charming coastal towns, Hilton boasts a range of hotels for different kinds of travelers and occasions.

Lifestyle Brands Lead Hilton’s Growth

At the center of Hilton’s plans in Florida will be a fast-growing lifestyle hotel portfolio. From the key curated brands, including Tempo by Hilton, Canopy by Hilton, Curio Collection by Hilton, and Tapestry Collection by Hilton, travelers can expect unique and immersive traveling throughout the world, marked by local and authentic experiences, culture and heritage.

Tempo by Hilton is set to make its Florida arrival in emerging cities like Pensacola, St. Petersburg and Fort Myers. This modern brand is created for travelers who love sharp design and appreciate a balance of timeless quality and contemporary style.

In South Florida, Canopy by Hilton has a soon-to-open presence in the vibrant Brickell neighborhood of Miami and the upscale Las Olas community in Fort Lauderdale, including a boutique hotel in West Palm Beach. The Tapestry Collection by Hilton, meantime, is set to double its Florida presence, with new properties in historic and coastal locales like St. Augustine, Fernandina Beach and Daytona Beach.

Recent Hotel Additions for The Hilton Portfolio

Just last year Hilton added several notable lifestyle hotels to its portfolio in Florida. Noteworthy additions include:

• Thesis Hotel Miami Coral Gables, Curio Collection by Hilton: Providing a stylish refuge with local-inspired details for today’s traveler.
• The Hiatus Clearwater Beach, Curio Collection by Hilton: Offering a relaxing getaway and superior accommodations on the coast.
• Faro Blanco Resort & Yacht Club Marathon, Curio Collection by Hilton: The perfect getaway for those who seek the thrill of adventure on the high seas.
• Castillo Real St. Augustine Beach, Tapestry Collection by Hilton: A unique hotel that captures the enchanting history of America’s oldest city.

Hilton’s Long-Standing Commitment to Florida

Hilton’s relationship with Florida spans over 40 years since opening its first hotel in the state in 1982. From there, the priority has been growing throughout top Florida real estate markets such as Orlando, Miami, Tampa Bay, Jacksonville and just about every where in between in the Sunshine State. The hotel giant’s collection across the state has now reached an impressive 17 different brands with accommodations for all types of travelers, from the cost-conscious to the luxury minded.

Upcoming Highlights and Pipeline Projects

Going forward Hilton is poised to maintain this aggressive development pace with nearly 140 new properties in the pipeline in different stages of construction throughout Florida. These upcoming openings range across 15 Hilton brands and demonstrate the company’s extensive strategy to reach various segments.

Among the highly anticipated new luxury developments are Waldorf Astoria Miami, offering unprecedented elegance in an iconic urban location, and Signia by Hilton Diplomat Beach Resort that will reignite the storied beachfront resort. ‘Hilton Miami Bayfront will also significantly bolster the Miami hospitality market, which already hosts many of Hilton’s flagship South Florida properties.

Strategic Vision Driving Continued Success

“This expansion in Florida is a cornerstone of our overall growth in the region,” said John Koshivos, vice president and managing director of southeast U.S. development at Hilton, noting the Sunshine State’s strategic importance to the company. The growing lifestyle portfolio represents Hilton’s commitment to offering unparalleled experiences and serves as the company’s innovation lab for new product, service and hospitality offerings. Through an emphasis on strategic brand distinction and customized hospitality services, Hilton plans to further its position as a leader in Florida’s dynamic hospitality industry.

Impact on Tourism and Economy

Hilton’s continued rapid expansion is great for both the brand and for local economies throughout the Florida region. Each new hotel creates jobs, encourages area businesses and workers and brings even more visitors to generate economic development across the Empire State.

Conclusion

Hilton reaching 500 hotels in Florida is an exciting milestone of continued growth, strategic brand development, and a reflection of the wonderful relationships we have built with owners and our great team members. With the brands expansion of lifestyle and luxury options, Hilton continues to be well poised to help shape the future of travel and tourism across the Sunshine State.