Ho Chi Minh City International Travel Expo 2025 to Discover Vietnam’s Vibrant Sustainable Tourism Growth and Global Impact on the Mekong Region

Published on August 20, 2025

The Ho Chi Minh City International Travel Expo 2025 is set to showcase the dynamic and sustainable growth of Vietnam’s tourism sector, emphasizing its increasing global influence, particularly in the Mekong region. As one of Southeast Asia’s most anticipated tourism events, the expo will highlight the country’s commitment to promoting eco-friendly travel experiences that balance environmental preservation with economic development. This year’s theme, “Sustainable Tourism – Vibrant Experiences,” aligns with Vietnam’s efforts to lead the way in responsible tourism, making it an ideal platform for international collaboration and a deeper understanding of the region’s evolving tourism landscape.

The 19th Edition of the Ho Chi Minh City International Travel Expo: A Gateway to Sustainable Tourism and Global Collaboration

The Ho Chi Minh City International Travel Expo (ITE HCMC) is one of the most anticipated events in the tourism industry, and the 19th edition, set for September 4-6, 2025, promises to be bigger and more impactful than ever. Hosted at the Saigon Exhibition and Convention Center (SECC) in Tan My Ward, Ho Chi Minh City, this expo will showcase the dynamic growth of Vietnam’s tourism sector and its increasing importance as a hub for international collaboration in the Mekong region and across Asia. This year’s theme, “Sustainable Tourism – Vibrant Experiences,” reflects the expo’s commitment to promoting not just tourism but also a forward-thinking approach that balances environmental, social, and economic factors.

A Vision for Sustainable Tourism in Vietnam

ITE HCMC 2025 aims to reaffirm Vietnam’s dedication to sustainable tourism, recognizing the sector’s responsibility in preserving the nation’s rich cultural heritage, environmental integrity, and social values. The expo will present innovative solutions and products designed to meet the growing demand for eco-friendly and immersive travel experiences. The goal is to highlight Vietnam’s diverse offerings, from its stunning natural landscapes to its vibrant urban attractions, all while encouraging travelers to make mindful choices that benefit both the environment and the local communities they visit.

By showcasing a blend of sustainable practices with modern travel trends, the expo is set to position Vietnam as a leading destination in Asia for green, immersive tourism. This aligns with the global shift towards responsible travel, which emphasizes the importance of conservation, respect for local cultures, and the promotion of low-carbon travel options.

International Buyers Program: Expanding Vietnam’s Global Reach

Recognized as “Asia’s Best Trade Show” at the 2024 World MICE Awards, ITE HCMC continues to grow as a vital platform for international buyers, helping to enhance Vietnam’s global appeal as a tourism destination. With an exclusive International Buyers Program, the expo draws travel agencies, tour operators, MICE (Meetings, Incentives, Conferences, and Exhibitions) organizers, and other tourism professionals from around the world. This program serves as a crucial avenue for connecting global markets with Vietnam’s tourism offerings.

In 2025, over 240 international buyers from more than 32 countries and regions are expected to attend. These buyers include major industry players such as Intrepid, Flight Centre Travel Group, Luxury Escapes from Oceania, Exodus and Travco from Europe, Collette and G Adventures from the Americas, and JTB Corp and Trip.com from Asia. Notable brands such as FCM Travel, American Express Global Business Travel, and BCD Travel will also participate, highlighting the growing importance of Vietnam as a key player in both business and leisure tourism.

B2B Meetings and Familiarization Trips: Strengthening Industry Connections

ITE HCMC 2025 will feature numerous opportunities for networking and business development through B2B meetings and pre-scheduled sector-specific sessions. These meetings will allow exhibitors to connect with top-tier international buyers and explore long-term partnerships. This structure ensures that participants engage in meaningful discussions that are aligned with their business goals.

A key highlight of the event is the Familiarization (FAM) Trips, which offer international buyers an in-depth look at Vietnam’s tourism offerings. These trips will cover iconic destinations such as Ho Tram, Con Dao, and the Toa Immersive Experience space, where buyers can immerse themselves in the culture, history, and natural beauty of the country. This hands-on experience will provide invaluable insights into what Vietnam has to offer and help buyers understand the unique selling points of the country’s diverse regions.

A Strong Industry Partnership

ITE HCMC 2025 benefits from the support of several key sponsors and partners, ensuring its success and reinforcing Vietnam’s commitment to sustainable tourism. Vietnam Airlines, Saigontourist Group, and SECC serve as diamond and gold sponsors, while official airline partners such as Vietjet, Japan Airlines, and Turkish Airlines provide crucial international connections. The event is also supported by prestigious hotels like Sofitel Saigon Plaza, Le Meridien Saigon Hotel, and New World Saigon Hotel, highlighting the importance of high-quality accommodation options for both business and leisure travelers.

Additionally, ShopeeFood and the Airports Corporation of Vietnam (ACV) are supporting partners, contributing to the success of this major tourism event.

The Expo’s Role in Vietnam’s Tourism Development

As part of the strategic effort to promote Vietnam as a sustainable, safe, and attractive destination, ITE HCMC 2025 plays a vital role in driving tourism growth in the region. The event aligns with the broader goals of the Vietnamese government, which has placed significant emphasis on boosting tourism through eco-friendly initiatives and creating sustainable tourism infrastructure. As Ho Chi Minh City continues to expand its tourism offerings, including new investments in Ba Ria – Vung Tau and Binh Duong, the expo serves as a critical link between international markets and Vietnam’s growing tourism landscape.

The Ho Chi Minh City International Travel Expo 2025 will spotlight Vietnam’s vibrant and sustainable tourism growth, emphasizing its growing influence in the Mekong region. With a focus on eco-friendly travel, the event aims to foster global collaboration and showcase the country’s commitment to responsible tourism, highlighting its positive impact on both the environment and local economies.

In conclusion, ITE HCMC 2025 will provide a global platform for industry leaders, tourism professionals, and government officials to collaborate on the future of tourism in Vietnam. By focusing on sustainable tourism and creating vibrant, memorable experiences, the expo is setting the stage for Vietnam to lead the way in responsible tourism in Asia and beyond.