Ho Chi Minh City Welcomes Northern Europe: Direct Flights to Denmark to Supercharge Vietnam Tourism

Published on November 23, 2025

Ho Chi Minh City (HCMC) has made an exciting move to bolster its tourism appeal, by launching a direct flight connection to Denmark. In partnership with Vietnam Airlines, the city’s tourism department hosted a major promotional event in Copenhagen on November 19, 2025, showcasing the vibrant culture, stunning landscapes, and rich history that HCMC offers to global travellers. The new route, which begins on December 15, will not only strengthen the bond between Vietnam and Northern Europe but also open up fresh opportunities for both leisure and business tourism in Vietnam.

This new direct connection between HCMC and Copenhagen is a significant milestone for Vietnam, marking the first-ever non-stop air service between the two countries. Set to operate three times a week, the flights will use Vietnam Airlines’ Boeing 787-9 Dreamliner, a modern aircraft designed to offer comfort during the 12-hour journey. The launch of this route is expected to have a profound impact on Vietnam’s tourism sector, helping to increase the number of high-value international visitors from Northern Europe, particularly Denmark and the surrounding Nordic countries.

Vietnam Airlines has been strategic in its approach, aiming to enhance Vietnam’s global tourism profile by connecting to lesser-explored markets. Northern Europe has been identified as a high-potential region, with Denmark being the first step in this effort. The direct flight route is set to attract not only tourists looking for new destinations but also business travellers attending conferences, exhibitions, and meetings in HCMC and beyond. Ho Chi Minh City is fast becoming a hub for business and leisure, and the availability of non-stop flights will make it easier for international tourists to access the city’s rich offerings.

For HCMC, this new route is an opportunity to present itself as more than just a destination for beach lovers. The city has evolved into a sophisticated metropolis known for its dynamic business environment, cutting-edge urban experiences, and diverse cultural offerings. At the same time, the surrounding regions of Binh Duong and Ba Ria-Vung Tau are becoming increasingly popular for MICE (meetings, incentives, conferences, and exhibitions) tourism and luxury leisure experiences. The city’s tourism department emphasized this during the promotional event in Copenhagen, showcasing a range of travel packages designed to appeal to both corporate and leisure visitors.

The HCMC Tourism Department highlighted how the flight connection will benefit not only the city but also other regions in Vietnam. The coastal areas of Ba Ria-Vung Tau, known for their pristine beaches and resort-style offerings, will be accessible to more Nordic tourists seeking a tropical retreat. Meanwhile, Binh Duong, an industrial hub, is increasingly attracting business visitors who are keen to explore the country’s economic opportunities. This multi-faceted tourism approach reflects a shift from Vietnam’s traditional reliance on beach resorts and cultural heritage to a more diversified tourism strategy, catering to different types of travellers.

Furthermore, the launch of this route is expected to serve as a catalyst for increased cooperation between Vietnamese and Danish travel companies. Tourism officials from both countries are optimistic that the route will foster closer cultural exchanges, increase trade, and boost both inbound and outbound tourism between Vietnam and Northern Europe. The event in Copenhagen was not only about showcasing Ho Chi Minh City but also about promoting broader Vietnamese culture, food, and lifestyle. Over 100 Danish guests attended the event, enjoying traditional Vietnamese cuisine and learning about the country’s diverse offerings through various displays and presentations.

For Northern European tourists, the new flight route offers easy access to a destination that combines modernity with history. Ho Chi Minh City is a dynamic blend of old and new, where French colonial architecture meets contemporary skyscrapers, and where the energy of street markets fuses with the serenity of temples and museums. The tourism department’s efforts to promote the city’s cultural and business aspects are designed to attract a diverse range of visitors who are looking for more than just a vacation—they are looking for unique experiences and meaningful connections.

The announcement of the direct flight to Copenhagen is part of a broader strategy by Vietnam Airlines and the Vietnamese government to expand its international reach. By tapping into new markets like Northern Europe, Vietnam hopes to diversify its tourism base and reduce its dependency on traditional markets such as the United States, China, and Southeast Asia. The city’s vibrant tourism scene, supported by this new air link, is expected to attract both short-term visitors and long-term investments.

Ho Chi Minh City’s new direct flight to Copenhagen is a game-changer for the Vietnamese tourism sector. The move is expected to draw more Northern European visitors, while also opening up business and cultural opportunities. With direct access now available, HCMC is poised to strengthen its position as a leading destination for both tourism and business in Southeast Asia. The world is just one flight away from experiencing all that Vietnam has to offer.