Holland America Line Sees Record-Breaking Black Friday Sales

Published on December 4, 2025

Holland America Line just hit an incredible sales milestone over the Black Friday weekend, breaking their own records! From Black Friday to Cyber Monday, the cruise line experienced a remarkable boost in bookings, with a 19 percent increase compared to last year’s impressive figures. This uptick really shows how much people are eager for leisure travel and unforgettable cruise adventures.

Alaska Cruises in High Demand

A standout trend in bookings was the high interest in Alaska cruises. Travelers are increasingly looking for the adventure and breathtaking landscapes offered by Alaska sailings. Many bookings were made for voyages in 2026, with Alaska cruises and cruisetours leading the way. These trips, which offer both scenic cruising and land-based experiences, are ideal for those looking to explore the vast beauty of Alaska’s wilderness.

Broad Range of Destinations

While Alaska was a popular choice, Holland America Line also saw bookings for cruises to other destinations. Guests are planning trips ranging from close-to-home cruises in the Caribbean, scheduled for later this month, to far-off adventures in South America as far as 2028. The wide range of destinations reflects the growing interest in exploring both nearby and exotic locales.

Macy’s Thanksgiving Day Parade Appearance

Holland America Line also took part in the 99th Macy’s Thanksgiving Day Parade. The float showcased the company’s popular Alaska cruise offerings, helping to raise awareness and inspire future travelers. This participation in a high-profile event aligns with the brand’s ongoing efforts to build excitement and engage potential guests.

Special Offers for Holiday Shoppers

Holland America Line continued its Black Friday/Cyber Monday promotions through December 4, offering discounts of up to 30 percent off cruise fares. Travelers could also secure a spot on their desired cruise with a low deposit of just $25. These incentives provided an added reason for guests to book their dream vacations during the holiday season.

Traveler Trends and Insights

The holiday season has brought with it a noticeable shift in travel priorities. More guests are seeking meaningful travel experiences that allow for relaxation, connection, and shared memories. Holland America’s ability to craft immersive journeys has made it a preferred choice for those seeking memorable vacation experiences.

Beth Bodensteiner, the president of Holland America Line, highlighted the fact that travelers are prioritizing experience-based vacations. Guests are choosing cruises that offer more than just a vacation; they are looking for experiences that foster connections with family and friends, as well as unique and enriching adventures.

What Travelers Can Expect

For travelers looking to book with Holland America Line, there are plenty of options across a variety of destinations. Whether you’re interested in exploring Alaska’s glaciers and wildlife or enjoying the warm Caribbean sunshine, Holland America offers a diverse selection of itineraries to suit every taste. The cruise line’s commitment to quality service and personalized experiences ensures that every guest has a memorable and comfortable journey.

Popular Destinations for 2026

Alaska will continue to be a top destination in 2026, with many guests booking their cruises early. Holland America Line’s Alaska sailings offer a range of experiences, from scenic cruising through Glacier Bay to land tours that explore Denali National Park. These cruises provide a unique way to see Alaska’s rugged beauty up close while enjoying top-notch amenities onboard.

In addition to Alaska, Holland America offers cruises to other popular destinations such as the Caribbean, Europe, and South America. Whether you’re interested in a quick getaway or a multi-week journey, there are plenty of options to choose from.

A Focus on Service and Quality

Holland America Line’s focus on delivering outstanding service continues to set it apart from other cruise lines. With a reputation for providing the best service at sea, the cruise line consistently receives high marks for its attention to detail and commitment to guest satisfaction. This emphasis on quality service is a key factor behind the brand’s continued success, particularly during peak booking periods like Black Friday and Cyber Monday.

Guidance for Prospective Travelers

For those considering booking a cruise with Holland America, it’s important to plan ahead. With limited availability on popular sailings, especially those to Alaska, early booking is recommended to secure the best dates and prices. Travelers should also take advantage of special offers and discounts when they are available, such as those offered during the Black Friday and Cyber Monday sales.

Additionally, it’s a good idea to consider the types of experiences you want from your cruise. Whether you’re looking for adventure, relaxation, or cultural immersion, Holland America Line offers a variety of itineraries to meet different interests and travel preferences. It’s also worth noting that the line’s cruises are known for their premium onboard experiences, ensuring a high level of comfort and luxury throughout your journey.

Booking Tips

1. Plan Early: Popular sailings, especially to destinations like Alaska, tend to fill up quickly. Booking early ensures that you can secure the best cabin and itinerary.
2. Take Advantage of Promotions: Keep an eye out for seasonal promotions like the Black Friday/Cyber Monday deals to save on cruise fares.
3. Choose the Right Cruise: Consider the type of experience you want—whether that’s an Alaskan adventure, a Caribbean getaway, or a cultural exploration in South America.
4. Book with a Low Deposit: Holland America offers the flexibility of a low deposit requirement, making it easier for travelers to lock in their cruise with minimal upfront cost.

Conclusion

Holland America Line’s incredible Black Friday sales show just how much people are getting excited about cruise travel, especially when it comes to immersive experiences in stunning places like Alaska. With fantastic promotions and a variety of cruise options available, there’s no better time to start planning your next adventure with Holland America Line. Whether you’re looking for a quick escape or a longer journey, this cruise line promises top-notch service and unforgettable experiences tailored to every traveler’s desires.