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Hong Kong Airlines Revives “Embrace the World” Student Sponsorship Programme for 2024/25 Season

Friday, April 5, 2024

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Hong Kong Airlines (HKA) is marking a significant achievement as it launches a new season of its “Embrace the World” Student Sponsorship Programme. This initiative, aimed at empowering local students through educational travel, will provide 1,000 round-trip flight tickets sponsored by the Airport Authority Hong Kong (AAHK).

Since its inception in 2014, the “Embrace the World” programme has been a flagship endeavor of HKA’s Corporate Social Responsibility, offering 4,000 round-trip tickets to date. This year, commemorating its 10th anniversary, the program makes a meaningful return after a hiatus of five years. In collaboration with AAHK, HKA has expanded the program’s reach to include free air tickets benefiting local primary and secondary school students. The objective is to enrich their learning beyond the confines of the classroom and broaden their horizons through travel experiences.

Jeff Sun, Chairman of HKA, stated: “HKA has been committed to sponsoring students for over a
decade, and this reactivation of the sponsorship programmes is a testament to our ongoing
pledge to nurture the next generation. We believe that the students will gain inspiration for their
personal future development through active participation in field trips and cultural exchanges.
We also hope that this programme will foster their creativity and innovation, shaping them into
future leaders who will contribute to society. This season, HKA is honoured to collaborate with
AAHK to realise this vision.”

Vivian Cheung, Chief Operating Officer of AAHK, said: “We are delighted to sponsor this
meaningful event. Supported by the Central Government’s 14th five-year plan, HKIA is
committed to leveraging its position as a leading international aviation hub to nurture talent for the aviation industry. This programme provides students with unique opportunities to not only
deepen their understanding of our motherland and Chinese culture, but also experience the joy
of flying. It is our sincere wish that this inspiring experience will motivate the student to develop
a career in the aviation industry.”

Schools participating in the program are required to design extracurricular activities with specified learning objectives, tailored to themes such as History and Culture, Innovation and Technology, or Public and Social Development. Upon completion of their travels, sponsored schools are encouraged to share travel videos and logs, inspiring more young people to explore the world.

Hong Kong Airlines remains committed to fostering youth growth and development by providing hands-on experiences and exposure to diverse cultures. The company will continue investing in resources and organizing activities for the local academic community, inviting more individuals to join HKA in exploring the world.

Flight tickets for the 2024/25 “Embrace the World” Student Sponsorship Programme are applicable for HKA-operated Beijing and Shanghai routes, allocated on a first-come, first-served basis and subject to program terms and conditions.

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