Friday, March 22, 2024
The “Happy Hong Kong Natural Diamond Grand Lucky Draw,” a joint initiative by the Diamond Federation of Hong Kong (DFHK) and over 350 jewelry stores, wrapped up after its launch on December 1, 2023. The event garnered widespread enthusiasm, awarding 157 participants with natural diamonds and shopping vouchers for diamond jewelry, cumulatively valued at over HKD 6 million. The highlight of the event was an award ceremony organized by DFHK, where a fortunate winner received a grand prize of a 3 carat D color natural diamond, valued at approximately HKD 1.9 million, and an additional HKD 5,000 voucher for diamond jewelry, showcasing the captivating beauty of natural diamonds.
The ceremony was graced by DFHK members and Mr. SHIU Ka-fai, JP, a Legislative Council member representing the Wholesale and Retail sectors, who distributed prizes totaling more than HKD 6 million in natural diamonds and vouchers for diamond jewelry shopping.
A Notable Prize of a 3-Carat Natural Diamond Valued at Approximately HKD 1.9 Million Among 157 Winners
Shop with Assurance – The 4 Marks of Jewelry Quality
Customers who purchase one or more jewellery items containing natural diamonds (excluding lab-grown diamonds and watches) from participating jewellery shops during the promotion period were eligible for the Lucky Draw. A total of 157 lucky winners, including participants from Mainland China, Hong Kong, Southeast Asia, and occident countries, received prizes including natural diamonds and diamond jewellery shopping vouchers. The award ceremony was graced by Hon SHIU Ka-fai, JP, Legislative Council member (Wholesale and Retail), as well as representatives from DFHK. The grand prize —a 3-carat, D-color natural diamond—was retail valued at approx. HKD 1.9 million, allowing participants to share the joy of their shopping experiences and the excitement of the lucky draw with their loved ones. Grand prize winner Mrs. HO shared, “Hong Kong’s jewellery industry is renowned for its high quality and integrity. The professional service and strict regulations, along with rigorous quality certifications, instill consumer confidence. As a connoisseur of natural diamond jewellery, it was an unexpected delight to not only find a perfect piece chosen by my husband but also win the grand prize of a 3-carat natural diamond.”
Mr. Victor Yiu, the Chairman of DFHK said: “During the extended festive period, encompassing Christmas, New Year’s Eve, Lunar New Year, and Valentine’s Day, the festive atmosphere contributed to vibrant consumer sentiment, with a total of nearly 12 million[1] visitors to Hong Kong over the span of three months. Benefiting from the rebound in visitor numbers, the total retail sales value in December 2023 and January 2024 reached a staggering HKD 72.8 billion[2], with the sales value of jewellery, watches, and luxury gifts showing an average year-on-year increase of 37%[3]. We believe that the local diamond industry has successfully emerged from the trough and is steadily on the rise. With the recovery of the tourism and retail sectors in Hong Kong, as well as the resumption of jewellery exhibitions, we are confident that the sales of jewellery can return to pre-pandemic levels.”
In an effort to enhance the shopping experience, DFHK, along with the Jewellers’ and Goldsmiths’ Association of Hong Kong, have launched four quality assurance marks: the “Natural Fei Cui Quality Mark,” “Natural Diamond Quality Assurance Mark,” “Quality Gold Mark,” and “Reputation Shop Mark.” These initiatives aim to bolster consumer trust in Hong Kong’s jewelry market. In the wake of the pandemic’s challenges, the industry is determined to uphold Hong Kong’s reputation as “Asia’s Diamond Shopping Paradise,” promoting consumer rights and exceptional merchant services. This commitment ensures customers enjoy a superior and confident shopping experience for natural diamonds.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
