Hong Kong Disneyland Dominates Agoda’s Most Searched Activities of 2025 While Singapore, Malaysia, and Japan Soar to New Tourism Heights

Published on December 17, 2025

The travel and tourism industry is continually evolving, and with digital platforms playing an increasingly significant role, travelers are more empowered than ever to plan and book their trips with ease. One such platform, Agoda, has been at the forefront of this revolution, providing not only hotel bookings and flight options but also access to over 400,000 activities across the globe. This year, Agoda released its rankings for the most-searched travel activities of 2025, and the results are truly fascinating.

Topping the list of most-searched activities on Agoda in 2025 is none other than Hong Kong Disneyland, a place that has captivated the hearts of families and thrill-seekers alike. This announcement is not just a milestone for the theme park but also highlights broader trends within the tourism industry—trends that are shaping the way people travel and explore the world.

Why is Hong Kong Disneyland the most-searched activity on Agoda in 2025, surpassing other popular destinations like Universal Studios Singapore and Gardens by the Bay in Singapore? It is the result of a combination of factors, including the partnership between Hong Kong Disneyland and Agoda, offering enhanced booking rates and exclusive offers, making the experience even more accessible and affordable for travelers. Additionally, this surge in interest underscores a larger trend in tourism—experiential travel. More and more, people are seeking immersive and unforgettable experiences, such as those offered by world-class theme parks like Hong Kong Disneyland.

In this article, we will explore why Hong Kong Disneyland claimed the top spot on Agoda’s most-searched list, dive into the broader implications for the travel industry, and examine the impact of such trends on global tourism. From the growing appeal of theme parks in Asia to the importance of partnerships in driving tourism, we’ll uncover how destinations like Hong Kong Disneyland are changing the landscape of travel in 2025.

Agoda’s Most-Searched Activities: The Rise of Experiential Travel

In 2025, Agoda’s rankings of the most-searched activities revealed key insights into how travelers are approaching their vacations. While Hong Kong Disneyland dominated the top spot, other major attractions followed closely behind, showcasing a clear preference for immersive, hands-on experiences.

Universal Studios Singapore and Gardens by the Bay, both located in Singapore, secured spots in the top five, illustrating Singapore’s continued appeal as a cultural and entertainment hub in Asia. Aquaria KLCC in Malaysia and Tokyo Skytree in Japan rounded out the list, cementing the dominance of Asia’s iconic landmarks as global hotspots for travelers seeking unforgettable experiences.

The top rankings reveal a shift in tourism preferences. Travelers are increasingly prioritising experiences over traditional sightseeing. Rather than simply visiting landmarks, today’s tourists are looking for engaging, interactive activities that allow them to create memories, which is why theme parks like Hong Kong Disneyland and Universal Studios Singapore are becoming central to travel itineraries.

Why Hong Kong Disneyland Became the Most-Searched Activity

Hong Kong Disneyland’s appeal is multi-faceted, and it is clear why it emerged as the top search in 2025. The theme park’s global brand recognition, combined with its recent partnerships, has made it more accessible and appealing to a broader audience.

The partnership between Hong Kong Disneyland and Agoda played a key role in driving the surge in searches. Agoda, known for providing competitive prices for accommodations and flights, expanded its offerings to include exclusive deals for theme park tickets. This collaboration has made it easier and more affordable for travelers from regions such as the Philippines, Hong Kong, and Thailand, who were identified as the most frequent searchers of the park, to visit Hong Kong Disneyland.

The timing of the partnership further contributed to its success. The year 2025 saw improved travel conditions across many parts of Asia, and with fewer restrictions in place post-pandemic, many families and tourists were eager to plan their dream vacations. Hong Kong Disneyland, with its diverse range of attractions and shows, provided a perfect family getaway. Additionally, the fact that June was identified as the peak month for searches highlights the summer vacation trend, where families often look for kid-friendly destinations.

Beyond the strategic partnership with Agoda, the appeal of Hong Kong Disneyland lies in its immersive experiences. Disney’s branding, rich with beloved characters and magical environments, continues to capture the imagination of people of all ages. For many, visiting a Disney park represents a once-in-a-lifetime opportunity to experience the magic of childhood in a modern, interactive setting. From thrilling rides to parades and exclusive shows, Hong Kong Disneyland offers more than just a theme park—it’s a complete experience.

The Growing Influence of Agoda in Shaping Travel Decisions

As one of the leading digital travel platforms, Agoda’s influence on global tourism is undeniable. In 2025, the company has expanded beyond just accommodation and flights to provide a more comprehensive travel experience, now offering over 400,000 activities across 22 markets. This development aligns with the increasing demand for experiential travel, a trend that focuses on engaging with local culture, entertainment, and adventure.

Agoda’s Senior Vice President, Andrew Smith, emphasized how vital it is for the platform to offer a diverse range of activities and experiences. The rise of Agoda’s activity offerings means that travelers no longer need to search for third-party providers for ticketing, tours, or other activities. With Agoda, travelers can find all their travel needs in one place, streamlining the booking process and enhancing the overall travel experience.

The global reach of Agoda, with its strong presence in Asia, Europe, and beyond, ensures that travelers have access to a variety of international destinations and activities. As a result, Hong Kong Disneyland isn’t just an isolated success story; it’s part of a larger movement towards one-stop-shop platforms that enhance convenience and affordability for travelers.

The Economic Impact of Theme Parks and Attractions on Local Economies

Theme parks and major attractions like Hong Kong Disneyland play a significant role in the local economy. According to industry reports, theme parks contribute billions of dollars to their surrounding areas through tourism, job creation, and hospitality services. Hong Kong Disneyland, in particular, attracts millions of international tourists each year, providing a vital boost to Hong Kong’s tourism sector.

The partnership between Agoda and Hong Kong Disneyland likely contributed to even greater economic benefits for the region. By making tickets and accommodations more affordable, Agoda helped drive increased foot traffic to the park. This, in turn, resulted in more money spent at local hotels, restaurants, and shops. The symbiotic relationship between travel platforms and major attractions underscores how strategic collaborations can help drive economic recovery and growth in the tourism sector.

The Broader Travel Trends in 2025: Asia’s Dominance in Global Tourism

The rankings of the top-searched activities on Agoda for 2025 highlight a clear trend—Asia’s dominance in global tourism continues to rise. With Hong Kong Disneyland, Universal Studios Singapore, Gardens by the Bay, and Aquaria KLCC in Malaysia all featuring prominently in the top five, it’s evident that Asia is becoming the preferred destination for experiential travel.

Asia’s emerging status as a cultural and entertainment hub, particularly in theme park tourism, aligns with the growing trend of families and young travelers seeking affordable, immersive experiences. Agoda’s role in facilitating these experiences with great deals and streamlined booking options ensures that Asia will continue to be a key player in the global tourism market.

Conclusion: What Hong Kong Disneyland’s Success Means for the Future of Travel

Hong Kong Disneyland claiming the top spot as the most-searched travel activity on Agoda for 2025 is more than just a win for the theme park—it signals a shift in travel preferences toward immersive experiences, affordable luxury, and digital convenience. The partnership between Agoda and Hong Kong Disneyland exemplifies the growing importance of digital platforms in the modern travel industry, making dream vacations more accessible than ever before.

The global surge in interest for theme parks and immersive activities reflects a broader shift toward experiential travel, with people increasingly seeking adventures that allow them to connect deeply with culture, entertainment, and adventure. As Hong Kong Disneyland continues to attract record numbers of visitors, it is clear that theme parks are not just destinations—they are powerful drivers of local economies, global tourism, and transformative travel experiences.

Agoda’s commitment to offering a vast array of travel options will undoubtedly keep Hong Kong Disneyland and other major attractions at the forefront of travelers’ minds in 2025 and beyond, shaping the future of tourism in exciting and innovative ways.