HONGQI-Sponsored Dragon Boat Festival in Frankfurt Opens New Era of China-Germany Friendship

Published on May 28, 2024

On May 25, the Main Riverside in Frankfurt hosted the inaugural Frankfurt Dragon Boat Festival 2024, sponsored by HONGQI. Esteemed guests included Wu Ken, Chinese Ambassador to Germany; Huang Yiyang, Consul General in Frankfurt; and Mike Josef, Mayor of Frankfurt. The event underscored the significance of cultural exchanges and strengthened the friendship between China and Germany.

The event saw participation from 22 teams from China, Germany, France, Italy, and other countries. The tranquil banks of the Main River in Frankfurt buzzed with the energy and rhythm of dragon boats. Vibrant performances, including martial arts, Peking opera, traditional Chinese Hanfu parades, and dragon and lion dances, added a multicultural flair to the festivities.

In his opening remarks, Ambassador Wu Ken emphasized that the dragon boat race serves as a valuable platform for cultural exchange between China and Germany. He expressed hope that both nations can work together, propelling their relationship forward like a dragon boat cutting through the waves.

Consul General Huang Yiyang said: “Germany boasts the leading automotive industry and the largest automotive market in Europe. Hosting the dragon boat race and showcasing the HONGQI brand here not only builds a new bridge for cultural exchange and mutual understanding between China and Germany, and even between China and Europe, but also significantly enhances the visibility of Chinese brands, including HONGQI, in Europe. Both China and Germany are major automotive nations with a long history of mutually beneficial cooperation”. The recent entry of HONGQI’s new energy vehicles into the German market marks a significant step in Sino-German efforts towards green transformation and joint action on climate change.

As the main sponsor, Chinese automotive brand HONGQI showcased its exceptional elegance at the event. The HONGQI E-HS9 drew significant interest from German citizens with its uniquely Chinese design and exquisite craftsmanship. Spectators widely admired both HONGQI and Chinese manufacturing.

In 2024, HONGQI plans to expand its presence in the European market, introducing new models like the HONGQI EH7 and EHS7. These additions aim to provide users across Europe, including Germany, with the exclusive luxury experience of HONGQI and the promise of a “better ride, better life.”