Hospitality Sales and Marketing Association International (HSMAI) Assigns Michael Innocentin as the New Chair of the Organization

Published on December 10, 2025

The Hospitality Sales and Marketing Association International (HSMAI) has announced a significant leadership change within its Americas Board of Directors. Michael Innocentin, Chief Marketing Officer at Omni Hotels & Resorts, will succeed Andrew Rubinacci, CHSP, Chief Advisory Officer at FLYR, as the new chair of the organization. This transition will take effect in January 2026, marking a pivotal moment for HSMAI and the broader hospitality industry. The move highlights the evolving landscape of the hospitality sector and signals the association’s commitment to guiding professionals through the challenges and opportunities of an ever-changing environment.

Michael Innocentin: A Visionary Leader

Innocentin brings extensive experience to the role, having led Omni Hotels & Resorts’ brand marketing initiatives, including digital campaigns, advertising and public relations. His leadership in customer engagement, social media and experiential marketing has significantly contributed to Omni’s continued growth and strengthened its brand presence across key markets. Under Innocentin’s guidance, Omni Hotels & Resorts has seen remarkable revenue growth and a stronger global footprint, particularly in the digital space. Innocentin’s strategic vision has allowed Omni to remain at the forefront of the industry by adapting to emerging digital trends while maintaining a strong commitment to guest satisfaction and loyalty.

A Smooth Transition of Leadership

As the incoming chair of the HSMAI Americas Board of Directors, Innocentin expressed his honor in taking on this responsibility. He acknowledged the vital role that HSMAI plays in advancing the hospitality industry, particularly in areas like sales, marketing and revenue optimization. Innocentin also extended his heartfelt thanks to Andrew Rubinacci for his leadership over the past two years. Rubinacci’s efforts have been integral in fortifying the association’s foundation and furthering its mission to support professionals in the hospitality sector. His guidance has positioned HSMAI as a leader in providing innovative solutions and insights for industry professionals facing a rapidly evolving market.

Looking Ahead: The Future of HSMAI Americas

HSMAI’s leadership transition reflects the ongoing evolution of the association, which has long been at the forefront of driving innovation in hospitality sales and marketing. The new executive committee for HSMAI Americas will include several prominent figures from the hospitality industry, ensuring that the association continues to lead in providing valuable insights and resources to its members. Along with Michael Innocentin as chair, the 2026 HSMAI Americas Executive Committee will also include Agnelo Fernandes, CEO of Cote Family Companies, who will serve as Chair Elect; Stephanie Glanzer, CMP, Chief Sales Officer and SVP of MGM Resorts, as Vice Chair; and Gissell Moronta, SVP of Sales & Marketing at Atrium Hospitality, as Treasurer. This diverse group of leaders ensures that HSMAI will remain a cutting-edge force within the hospitality industry, delivering critical support to those navigating the complexities of modern marketing and revenue strategies.

HSMAI’s Role in Shaping the Hospitality Industry

As the new chair of HSMAI Americas, Innocentin’s focus will remain on fostering innovation and collaboration among HSMAI members. His commitment to the industry, especially in driving effective marketing campaigns and revenue optimization strategies, is expected to strengthen HSMAI’s influence in the hospitality sector. Under his leadership, the association will continue to be a vital resource for professionals navigating the ever-evolving landscape of the hospitality industry. Innocentin is particularly keen on enhancing the association’s global reach, ensuring that HSMAI remains an indispensable platform for sharing industry knowledge and advancing best practices in sales, marketing and revenue optimization.

The leadership transition marks a new chapter for HSMAI, ensuring that the organization remains at the forefront of hospitality sales, marketing and revenue optimization. With a focus on innovation and collaboration, HSMAI is well-positioned to continue driving the evolution of the industry in the years to come.