Hotel La Palma Welcomes Giusy Guarracino as New Managing Director, Dawning a New Era of Hospitality in Capri

Published on December 5, 2025

Hotel La Palma, a renowned symbol of Italian elegance and one of the finest properties within Oetker Hotels, has announced the appointment of Giusy Guarracino as its new Managing Director. Effective from January 1, 2026, this appointment marks a significant milestone for the iconic hotel located in the picturesque island of Capri, Italy.

A Proven Leader in Luxury Hospitality

Giusy Guarracino, a Capri native, has been an integral part of Hotel La Palma since 2022. During her tenure as the Executive Head of Sales, Reservations & Revenue, Ms. Guarracino demonstrated remarkable expertise in driving revenue growth and surpassing performance targets. She played a pivotal role in optimizing profitability, particularly excelling in the areas of RevPAR and sales targets. Her efforts also included spearheading innovative sales and promotional campaigns aimed at enhancing the hotel’s room and food & beverage performance. Through strategic collaboration across various departments, she successfully boosted the overall success of the hotel.

Ms. Guarracino’s appointment as Managing Director comes as a natural progression, considering her vast experience and success at the property. Her leadership was instrumental in achieving the hotel’s financial goals and her deep understanding of luxury hospitality has made her a respected figure within the industry.

A Distinguished Career in European Hospitality

Before joining Hotel La Palma, Ms. Guarracino accumulated over two decades of experience in luxury hospitality. She has held senior sales leadership positions at prestigious hotels across Europe, including the Grand Hotel Excelsior Vittoria in Sorrento and Rocco Forte Hotels in Rome and Florence. Throughout her career, she has been recognized for her ability to manage high-end international markets, build strong relationships with clients and deliver exceptional results. This extensive background in luxury properties equips her with the knowledge to lead Hotel La Palma into the future and ensure its continued success.

A Personal Connection to Hotel La Palma

As a native of Capri, Ms. Guarracino’s personal connection to the hotel is evident. In her statement, she expressed her honor at being appointed Managing Director and her excitement for the opportunity to lead the property. She emphasized that Hotel La Palma held a special place in her heart and that she was eager to continue her journey with Oetker Hotels, leading the team to even greater accomplishments. Her dedication to delivering inimitable Italian hospitality has been a driving force behind her success at the hotel and she is committed to further enhancing the guest experience, ensuring every visitor leaves with unforgettable memories.

Support and Confidence from Oetker Hotels Leadership

Timo Gruenert, the CEO of Oetker Hotels, praised Ms. Guarracino for her exceptional contributions to the brand. He acknowledged that her professional expertise, positive energy and collaborative spirit had made her an invaluable asset to Hotel La Palma. Her ability to embody the core values of Oetker Hotels has been widely admired by both colleagues and partners. Gruenert expressed confidence that, under her leadership, Hotel La Palma would continue to flourish, strengthening its reputation as a premier luxury destination in Capri, Italy.

The Future of Hotel La Palma

With Giusy Guarracino at the helm, Hotel La Palma is poised to continue its legacy of excellence. Her extensive experience, proven track record and personal connection to the property make her the ideal leader to guide the hotel into its next chapter. As the island of Capri remains a premier destination for travelers from around the world, Hotel La Palma, under her leadership, will undoubtedly continue to offer unmatched luxury, exceptional service and authentic Italian hospitality to all who visit.