Tuesday, March 5, 2024
Hotelbeds, a division of HBX Group, strengthens its longstanding collaboration with H World International, signaling a broadening of its preferred collection. This partnership agreement presents clients with enriched opportunities to access top-tier accommodations spanning 21 countries. Leveraging its extensive network of over 71,000 travel distributors across 190 source markets, Hotelbeds will seamlessly integrate H World International’s esteemed properties. These encompass renowned hotels under the Steigenberger Hotels & Resorts, IntercityHotel, and Zleep Hotels banners, thereby enhancing distribution avenues for global clients, even in remote locations.
Carlos Muñoz, Chief Commercial Officer of HBX Group, said: “This strategic alliance underscores
Hotelbeds’ steadfast commitment to delivering unparalleled value and choice to our clients,
reaffirming our position as the preferred partner for travel professionals worldwide. With H World
International, we are poised for a journey of mutual growth and success.”
H World International boasts a diverse portfolio of renowned hotel brands, each providing unique experiences crafted to suit the varied preferences of travelers. From luxurious stays at Steigenberger Hotels & Resorts, to the vibrant urban atmosphere of IntercityHotels, and the blend of Scandinavian simplicity and quality found at Zleep Hotels, these brands epitomize hospitality excellence, catering to a broad spectrum of traveler preferences.
“The partnership with Hotelbeds is an important pillar of our distribution strategy. It enables us to
increase awareness of our strong brands like Steigenberger Hotels & Resorts and IntercityHotel
and make our portfolio available to a global B2B network. Overall, it helps us continue our
international growth, giving us access to new markets and segments”, said Johanna Lamke, Senior
At the ITB Berlin event on Tuesday, March 5th, the lineup featured Eve Vranken, Contracting Manager Chains at Hotelbeds, Carlos Muñoz, Chief Commercial Officer at HBX Group, Johanna Lamke, Senior Vice President Commercial at H World International, Monica Pascual, Regional Manager Chains at Hotelbeds, and Jade Liu, Digital Senior Director.
Saturday, April 27, 2024
