Hotels embrace a total revenue strategy with new technology solution

Monday, June 26, 2023

Unlocking the potential for hotels to drive additional revenue from their leisure facilities, hotel ecommerce company Journey Hospitality has launched a new Facilities feature within its revolutionary onejourney integrated booking platform.

 By turning leisure services into activities which can be booked online, the facilities feature empowers hotels and resorts to activate a total revenue strategy, utilising their full range of products to drive greater revenue by making it easy for guests to personalise and curate their own itineraries.

 Services available to book via onejourney’s new facilities module include:

• Water equipment (for example, kayaks, row boats, motor boats, paddle boards)
• Spa facilities which don’t require a staff member’s presence (e.g. pool-side cabanas, mud chamber, Turkish bath, hot tubs, spa or pool access, gym access, spa garden)
• Sporting equipment and facilities (e.g. tennis courts, bicycles, electric scooters, quad bikes, golf simulators, fishing rods)
• Food and Beverage add-ons sold via spas – such as afternoon tea or lunch.

The feature has undergone extensive real-world testing since February 2023 with pilot partners Montcalm East (London), Glasson Lakehouse and Dunboyne Castle (both Ireland). Ellenborough Park (The Cotswolds) the latest addition as the technology begins its roll out to a wider portfolio this summer.

Simon Bullingham, CEO and founder of Journey, said: “The new feature complements onejourney®’s overall mission to transform hotel ecommerce by helping hotels provide the most user-friendly and intuitive online retailing experience for their customers. Making items – such as paddle boarding or tennis court hire, exclusive use of Turkish baths or a private hot tub – bookable online, it eases time pressures on staff and puts the hotel resident or day visitor in full control of their itinerary, leading to enhanced customer satisfaction.”

 Craig Griffin, CTO of Journey, said: “Reflecting the varied operating requirements hotels and resorts have, our Facilities feature is fully configurable to allow just members or residents to book, or open bookings to the wider public for items such as an evening spa experience. Glasson Lakehouse, for example, offers paddle boards and hot tub hire for hotel residents only, while Montcalm East sells 2-hour gym passes to non-residents. It’s important to us that hotels remain fully in control of their facilities, with real-time availability shown and up-to-date reports available as part of the onejourney dashboard to help them best understand usage trends, the impact on their revenue, and identify periods where staff assistance is required, such as docking boats or cleaning hired spaces.”

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