How AI-Powered Ads Are Shaping UAE Tourist Choices

Published on September 21, 2025

With the holiday rush just around the corner, it’s clear the UAE’s city of dreams, Dubai, is seeing a game-changer on the horizon: artificial intelligence (AI). Fresh numbers show that compact, customized ads have become crucial in steering where holidaymakers head next. In fact, almost half of the travellers in the UAE confirm that their destination gets picked after spotting an AI-tailored pitch on their phones. This report, released at a recent Dubai hospitality forum, noted that the figure stands at an eye-opening 48 percent.

Preparing for a Surge: AI’s Role in Targeting High-Intent Winter Travellers

This new travel behaviour comes at a time when the region expects a surge of visitors, particularly in the winter season, when more than 5 million tourists traditionally visit Dubai within just two weeks of December. With this influx in mind, hospitality brands are being urged to rethink their marketing strategies to better connect with the growing pool of high-intent travellers.

AI technology is enabling businesses to craft hyper-targeted advertisements that meet the specific needs and preferences of travellers. By using AI, travel brands can now engage potential tourists with more personalised content, transforming inspiration into bookings. These targeted ads are designed to not only attract attention but also drive loyalty, creating a deeper connection between consumers and destinations.

Shifting Travel Planning Behaviours in the UAE

One of the more fascinating revelations from the report concerns the differing planning timelines between travellers from emerging markets and those from Europe and the United States. While tourists from the latter regions often plan their trips up to a year in advance, travellers from emerging markets, including the UAE, are increasingly booking holidays only two to three months in advance. This shorter planning horizon calls for brands to be agile in their marketing, ensuring they reach travellers at the right moment to influence their decisions effectively.

The UAE’s travel industry has adapted by aligning campaigns with peak events such as Eid, the Dubai Shopping Festival, and various major cultural festivals, which typically attract large crowds. Understanding when and how travellers make their decisions allows hospitality brands to strategically time their campaigns and maximise impact. This data-driven approach ensures that companies are present during the crucial decision-making period, giving them the best chance of securing bookings and increasing engagement.

The Role of AI in Shaping Future Travel Marketing Strategies

As the UAE continues to evolve into a global tourism hub, AI is reshaping how brands engage with potential visitors. Not only are AI insights helping businesses target potential travellers with greater precision, but they also allow brands to provide a more tailored and authentic experience. Today’s travellers are no longer just looking for a place to stay; they are seeking meaningful experiences that resonate with their personal interests and aspirations.

Personalisation and Authenticity in Travel Experiences

Personalisation is becoming a cornerstone of the modern travel experience. With travellers seeking authentic experiences that reflect their individual preferences, AI is stepping in to deliver highly targeted recommendations. These personalised offers may range from unique cultural experiences to tailored hotel and dining options. AI allows brands to harness data to understand what appeals most to specific traveller segments, enhancing the overall satisfaction of those who engage with these targeted ads.

Furthermore, as AI takes on a more significant role, the relationship between technology and human interaction becomes even more important. While automation streamlines many aspects of travel marketing, the human touch remains crucial for building lasting relationships with tourists. The growing importance of content creators in the global travel narrative also highlights the need for a balanced approach between automation and personal engagement, with AI serving as a tool to enhance, rather than replace, the human experience.

Collaboration in the UAE’s Tourism Industry

At the heart of the UAE’s tourism success lies collaboration. Organisations such as Dubai Tourism, airlines, hoteliers, and technology partners are coming together to keep Dubai at the forefront of global tourism. The increasing reliance on AI in marketing is a testament to the innovative spirit of the region, and it is this spirit that will continue to drive the success of the UAE as a leading global destination.

As AI tools continue to evolve, the role of marketers will be to balance the use of cutting-edge technology with the human element of tourism promotion. Collaborative efforts between all sectors of the travel industry are essential to ensuring that the UAE remains a top choice for tourists worldwide. With AI-powered advertising playing an increasingly important role in influencing travel decisions, the future of tourism in the UAE looks poised for further innovation and growth.

A New Era for UAE Travel Marketing

AI-powered advertising is reshaping how travellers from the UAE and elsewhere select their dream destinations. While the travel sector adapts to fresh trends and shifting behaviors, customised content and sharply focused campaigns have emerged as vital levers for hotel and tourism brands to win the attention of ready-to-book guests. With the bustling winter season now in sight, the UAE’s knack for deploying AI in its promotional activities is set to steer the direction of tourism, offering a more personalised and compelling journey for every visitor. This evolution goes far beyond altering the booking stage; it’s rewriting the overall travel narrative from start to finish.